{"id":16183,"date":"2018-10-01T19:55:39","date_gmt":"2018-10-01T16:55:39","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=16183"},"modified":"2018-10-01T19:55:39","modified_gmt":"2018-10-01T16:55:39","slug":"seven-mistakes-in-marketing-plans","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/seven-mistakes-in-marketing-plans\/","title":{"rendered":"The Seven Most Common Marketing Plan Mistakes"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

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In the world of marketing, we see many small businesses\u2014and especially startups\u2014facing crises that prevent them from moving forward. This is due to several reasons. <\/span><\/p>\n

The most important include a lack of understanding of marketing and the absence of clear marketing strategies. In this article, we\u2019ll explore the seven most common marketing mistakes, <\/span><\/p>\n

and explain The RESULTS Approach, adapted from Gail Martin\u2019s book *30 Days to Social Media Success*.<\/span><\/p>\n

The Seven Most Common Marketing Plan Mistakes<\/span><\/p>\n

.<\/p>\n

\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062e\u0637\u0629<\/span><\/h2>\n

At small companies, we often see marketing efforts go to waste because there\u2019s no clear plan to define goals and coordinate activities. Marketing without <\/span><\/p>\n

planning is a crisis waiting to happen.<\/span><\/p>\n

.<\/p>\n

Inappropriate marketing activities<\/span><\/h2>\n

\u0641\u064a \u062d\u0627\u0644 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062e\u0637\u0629 \u0625\u0630\u0627 \u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u0634\u0627\u0637\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0633\u062a\u062a\u0636\u0627\u0631\u0628 \u0645\u0639 \u0628\u0639\u0647\u0636\u0627 \u0627\u0644\u0628\u0639\u0636 \u0648\u0633\u062a\u0638\u0647\u0631 \u0628\u0635\u0648\u0631\u0629 \u063a\u064a\u0631 \u0645\u0644\u0627\u0626\u0645\u0629.\u00a0\u00a0\u00a0<\/span><\/p>\n

.<\/p>\n

Unclear target market<\/span><\/h2>\n

Marketing efforts without a clear target market are a waste of time and a missed opportunity for success.<\/span><\/p>\n

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Unclear goals<\/span><\/h2>\n

If you don\u2019t have a clear vision of what success looks like, you won\u2019t know when you\u2019ve achieved it. It\u2019s also not enough to simply have goals; you need to set standards. <\/span><\/p>\n

\u0648\u0627\u0636\u062d\u0629 \u0644\u0642\u064a\u0627\u0633 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.\u00a0<\/span><\/p>\n

.<\/p>\n

Not understanding how marketing works<\/span><\/h2>\n

Many people think of marketing like a DVD player: they don\u2019t understand or care how it works. Your chances of marketing success are slim without knowing <\/span><\/p>\n

\u0628\u0643\u064a\u0641\u064a\u0629 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0639\u0645\u0644\u0647\u0627 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636. \u00a0<\/span><\/p>\n

.<\/p>\n

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Unrealistic expectations<\/span><\/h2>\n

Many people become disappointed with marketing because they don\u2019t understand the success metrics for their marketing programs. Some people see one <\/span><\/p>\n

ad or news story and think it will transform sales. That\u2019s why it\u2019s important to set realistic expectations if you want to see success.<\/span><\/p>\n

.<\/p>\n

\u0639\u062f\u0645 \u0627\u0644\u0635\u0628\u0631<\/span><\/h2>\n

We hear many people say, \u201cWe ran one ad and didn\u2019t see any results.\u201d But did you know that marketing studies show sales impact occurs<\/span><\/p>\n

after sending several messages\u2014anywhere from seven to thirty? That\u2019s why it\u2019s important to be patient and build your company\u2019s reputation.<\/span><\/p>\n

.<\/p>\n

The RESULTS Approach strategy<\/span><\/h2>\n

Commit to Marketing<\/span><\/p>\n

Some companies are disappointed with their marketing results because they don\u2019t stay committed to marketing. To see the results you want, you need to give marketing your full attention,<\/span><\/p>\n

and turn ideas into action.<\/span><\/p>\n

.<\/p>\n

Expect success<\/span><\/h2>\n

Your expectations shape reality and influence your subconscious. No matter how much marketing effort you put in, if you don\u2019t believe in it and expect success, you won\u2019t achieve it.<\/span><\/p>\n

.<\/p>\n

Seek partners<\/span><\/h2>\n

No one succeeds alone, and partnerships come in many forms. Some partners invest alongside you, while others may support you. The best partnerships are those that <\/span><\/p>\n

help you reach your audience.<\/span><\/p>\n

.<\/p>\n

Understand your audience<\/span><\/h2>\n

Many marketing efforts fail because they focus on what the company wants to sell, rather than the solutions the audience is looking for. Once you align your efforts <\/span><\/p>\n

with your audience\u2019s problems, you\u2019ll be on the right track and start seeing results.<\/span><\/p>\n

.<\/p>\n

Focus on a win-win approach. Look for win-win scenarios.<\/span><\/h2>\n

That means building collaboration with your marketing partners to grow both your business and theirs.<\/span><\/p>\n

><\/p>\n

Take strategic action.<\/span><\/h2>\n

Only your actual efforts can ensure that you achieve results and turn possibilities into reality. Achieving results also requires taking risks. Many people don\u2019t <\/span><\/p>\n

\u064a\u062d\u0642\u0642\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0633\u0628\u0628 \u0647\u0648 \u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u0627\u0644\u0641\u0634\u0644.\u00a0<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n

Stay visible.<\/span><\/h2>\n

Many companies make a few appearances and then retreat into their shells for long periods. That\u2019s why it\u2019s important to run consistent, ongoing marketing campaigns.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0646\u0631\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u062a\u0639\u0631\u0636 \u0644\u0623\u0632\u0645\u0627\u062a \u062a\u0645\u0646\u0639\u0647\u0627 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0635\u0644\u0629\u060c \u0648\u062e\u0635\u0648\u0635\u0627 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0648\u0630\u0644\u0643 \u064a\u0639\u0648\u062f \u0644\u0639\u062f\u0629 \u0623\u0633\u0628\u0627\u0628 \u0645\u0646 \u0623\u0647\u0645\u0647\u0627 \u0639\u062f\u0645 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":16191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,4785,8899,9669,1676,2609,17283,17281,17282],"class_list":["post-16183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-4785","tag-8899","tag-9669","tag-1676","tag-2609","tag-17283","tag-17281","tag-17282"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=16183"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/16191"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=16183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=16183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=16183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}