{"id":15857,"date":"2018-09-10T18:50:21","date_gmt":"2018-09-10T15:50:21","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15857"},"modified":"2018-09-10T18:50:21","modified_gmt":"2018-09-10T15:50:21","slug":"how-to-start-a-small-business","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-start-a-small-business\/","title":{"rendered":"How to start and market a small business on a shoestring budget"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.rg.co.ke\/wp-content\/uploads\/2015\/06\/best-tips-for-starting-a-business-678x381.jpg\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aastart a small business\u00e2\u0080\u00ac\u00e2\u0080\u008f\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639\u0638\u0645<a href=\"https:\/\/www.ibtdi.com\/en\/importance-of-the-internet-in-the-development-of-small-enterprises\/\"> Small businesses<\/a> It starts with a very limited budget that can\u2019t cover extra expenses, especially when it comes to<a href=\"https:\/\/www.ibtdi.com\/en\/five-ways-to-reduce-marketing-expenses\/\"> Marketing<\/a> \u0648<a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%a4%d8%ab%d8%b1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%b9%d9%84%d9%89-%d8%a3%d8%af%d8%a7%d8%a1-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d9%81%d9%8a-%d9%85%d8%ad\/\">Advertisements<\/a> But the biggest problem is that <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Without marketing, this project won\u2019t be able to sell its products or make people aware of them for<a href=\"https:\/\/www.ibtdi.com\/en\/5-ways-to-get-customers-and-achieve-sales-and-profits\/\">\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d<\/a> the intended results. But fortunately, we\u2019re now living in an age of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Social media, or social networking platforms, is a suitable and free way for small businesses with limited budgets to market their products. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0635\u063a\u064a\u0631\u0629 .\u00a0<strong>However, keep these important guidelines in mind to make your marketing successful and right for your business:<\/strong><\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1. Create a website for your business:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0648\u0642\u0639 \u062a\u062a\u0637\u0644\u0628 \u062d\u062c\u0632\u00a0<strong>\u0625\u0633\u0645 domain<\/strong>\u00a0\u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0648\u0642\u0639 \u0644\u0627\u0633\u062a\u0636\u0627\u0641\u062a\u0647 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062d\u062f \u0628\u0631\u0627\u0645\u062c <a href=\"https:\/\/www.ibtdi.com\/en\/web-design-prices\/\">Web design<\/a> However, there are some<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Websites that offer you services<a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%b9%d9%84%d9%85-%d8%a5%d8%b0%d8%a7-%d9%83%d8%a7%d9%86-%d8%a7%d9%84%d8%af%d9%88%d9%85%d9%8a%d9%86-%d8%a7%d9%84%d8%b0%d9%8a-%d8%aa%d9%88%d8%af-%d8%b4%d8%b1%d8%a7%d8%a6%d9%87\/\"> The domain<\/a> \u0648<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%a7%d9%81%d8%b6%d9%84-%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d8%a7%d8%b3%d8%aa%d8%b6%d8%a7%d9%81%d8%a9-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9\/\">Hosting<\/a> for free, but you should make sure you understand the site's terms and conditions.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">2. Use social media:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0647\u0645 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647<a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d9%82%d9%82-%d8%a3%d9%82%d8%b5%d9%8a-%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d8%a9-%d9%85%d9%86-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5%d9%84\/\"> Share new information with others, or a way to do something, and share your knowledge and expertise to benefit your audience.<\/a> \u0647\u0630\u0647 \u0627\u0644\u0623\u064a\u0627\u0645 \u0647\u0648 \u062a\u062c\u0645\u0639 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u062c\u0647\u0648\u062f \u0643\u0628\u064a\u0631 \u0645\u062b\u0644\u00a0\u0641\u064a\u0633 \u0628\u0648\u0643\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648 <a href=\"https:\/\/www.ibtdi.com\/en\/how-small-businesses-succeed-on-twitter\/\">Twitter<\/a> \u0648<a href=\"https:\/\/www.ibtdi.com\/en\/optimal-use-of-youtube-in-marketing-services-and-products\/\"> \u064a\u0648\u062a\u064a\u0648\u0628<\/a> \u0648<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-attract-people-to-contact-you-on-linkedin\/\">\u00a0linkedin<\/a>\u00a0\u0648\u0627\u0644\u0639\u062f\u064a\u062f \u063a\u064a\u0631\u0647\u0627. \u0648\u064a\u0645\u0643\u0646\u0643 \u062d\u064a\u0646\u0647\u0627 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0643 \u0628\u0645\u0646\u062a\u0647\u0649 \u0627\u0644\u0633\u0647\u0648\u0644\u0629 \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0639\u0644\u0646 \u0639\u0646 \u0648\u062c\u0648\u062f\u0647 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0642\u0639 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">in a way that suits the platform. It is also important to keep your followers informed about everything new related to your product.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3. A mailing list for your product:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s useful to send updates about your company to<a href=\"https:\/\/www.ibtdi.com\/en\/five-tips-to-increase-the-effectiveness-of-email-newsletters\/\"> Mailing list<\/a> subscribers in the form of an engaging monthly newsletter that encourages customers to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> purchase your services or products. It\u2019s also helpful to encourage your friends to talk about you and share your work as a favor.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4. A blog for your business:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you can\u2019t create a website, you can create a blog about your business. Blogs are usually free, but make sure yours looks as professional as possible. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It should be relevant to your products. You should also make sure to include your business name, direct contact information, and location on a map. It\u2019s also a good idea <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to mention that some products are available for free as gifts or in other ways, encouraging people to visit your business blog and learn more about it.<\/span><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">5. Free lectures or presentations:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your project will naturally appeal to a particular audience, so it\u2019s important to speak with them face to face by giving presentations at selected venues and explaining how you run <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">your business\u2014or sharing part of your expertise for free\u2014so people can get to know you better.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">6. Free advertising websites:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Some websites, such as Google and Craigslist, let you advertise your business or services for free. All you need to do is create an account <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">on these sites and enter the information you want to appear in your ad.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">7. Connect with chambers of commerce:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Chambers of commerce are organizations that can connect you with many people\u2014especially U.S. chambers of commerce, which discuss a wide range of topics in<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d8%b4%d9%87%d8%b1-%d8%a7%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a3%d8%b3%d9%88%d8%a7%d9%82-%d8%a7%d9%84%d8%a5%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%a9\/\"> Markets<\/a> \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u064a\u0633\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">not only foreign countries but Arab countries as well. They cover a wealth of information that you, as a business owner in the country, may not be aware of. They can also <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">offer educational programs and the financial support you need. But first and foremost, be sure to review the terms. Most importantly, they can help you develop many skills in <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/how-to-become-a-professional-in-the-art-of-marketing\/\">\u0641\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u0628\u062f\u0623 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u062c\u062f\u064b\u0627 \u0644\u0627 \u062a\u062a\u062d\u0645\u0644 \u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0632\u0627\u0626\u062f\u0629 \u0648\u062e\u0627\u0635\u0629 \u0625\u0646 \u0643\u0627\u0646\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0644\u0643\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0623\u0646\u0647 \u0628\u062f\u0648\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0646 \u064a\u0633\u062a\u0637\u064a\u0639<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2514,1778,6424,2648,781,17118,11665,17117,10270,10234,2333,337,790,17115,5501,54,17116,1622,2131,804],"class_list":["post-15857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-domain","tag-linkedin","tag-6424","tag-2648","tag-781","tag-17118","tag-11665","tag-17117","tag-10270","tag-10234","tag-2333","tag-337","tag-790","tag-17115","tag-5501","tag-54","tag-17116","tag-1622","tag-2131","tag-804"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15857"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15868"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}