{"id":15610,"date":"2018-08-18T22:21:23","date_gmt":"2018-08-18T19:21:23","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15610"},"modified":"2018-08-18T22:21:23","modified_gmt":"2018-08-18T19:21:23","slug":"5-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%84%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%b9%d8%b1%d9%88%d8%b6-%d8%a8%d9%8a%d8%b9-%d8%a3%d9%81%d8%b6%d9%84","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/5-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%84%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%b9%d8%b1%d9%88%d8%b6-%d8%a8%d9%8a%d8%b9-%d8%a3%d9%81%d8%b6%d9%84\/","title":{"rendered":"5 Steps to Writing Better Sales Proposals"},"content":{"rendered":"

 <\/p>\n

\"Image<\/p>\n

Whether you love or hate \u0639\u0631\u0648\u0636 \u0627\u0644\u0628\u064a\u0639<\/a>, that doesn\u2019t change the fact that they\u2019re an integral part of any successful deal. They\u2019re one of the most essential tools <\/span><\/p>\n

for sales representatives, although some may see them as nothing more than a waste of time.<\/span><\/p>\n

In fact, these presentations can make the difference between closing a deal and losing it. If you deliver one effectively, it won\u2019t just help <\/span><\/p>\n

close the sale\u2014it will also make the deal more valuable than it would have been without a presentation.<\/span><\/p>\n

To write effective proposals, follow these five steps:<\/span><\/p>\n

.<\/p>\n

1. Focus on the prospect\u2019s goals:<\/strong><\/span><\/h2>\n

\u064a\u0642\u0648\u0645 \u0645\u0639\u0638\u0645 Sales representatives<\/a> by writing proposals that focus entirely on the results they can deliver for the client. These documents often focus on listing <\/span><\/p>\n

the product\u2019s core features and benefits, but what about Client needs<\/a>\u061f<\/span><\/p>\n

Instead of focusing your proposals on the products and services you could provide, make them about the key problems your client wants to solve. In particular,<\/span><\/p>\n

the first section of your proposal should address the challenges your client wants to overcome. This will turn your proposals into business documents that clearly outline <\/span><\/p>\n

your client\u2019s goals.<\/span><\/p>\n

.<\/p>\n

2. Explain the outcomes the client will achieve after closing the deal:<\/strong><\/span><\/h2>\n

As mentioned in the previous step, most sales representatives write proposals that focus entirely on what they can offer customers. This strategy loses sight <\/span><\/p>\n

of the value of the sale: customers don\u2019t pay to receive the product or service itself, but to achieve results. You can describe the products or services <\/span><\/p>\n

you\u2019ll provide later in the proposal, but don\u2019t go into too much detail. Focus more on the goals.<\/span><\/p>\n

.<\/p>\n

3. Keep your sales proposal short:<\/strong><\/span><\/h2>\n

Keep your proposal to one or two pages and avoid making it too long. When customers read a lengthy document, they may miss some <\/span><\/p>\n

important information. Your proposals should therefore be concise and relevant. Remember to mention what matters to the customer, and avoid including your r\u00e9sum\u00e9. <\/span><\/p>\n

Company-specific.<\/span><\/p>\n

.<\/p>\n

4. Offer three options:<\/strong><\/span><\/h2>\n

Most proposals offer only one option or solution. Instead, give customers multiple options to choose from, allowing you to include higher-tier options in your proposals. <\/span><\/p>\n

This can often lead customers to choose higher-tier deals than you might expect. You should also help them feel confident in their choices,<\/span><\/p>\n

so they won\u2019t need to look into alternative options offered by other sales representatives.<\/span><\/p>\n

.<\/p>\n

5. Turn these proposals into contracts:<\/strong><\/span><\/h2>\n

Simply add a space beneath the proposals where the customer can sign one as a contractual agreement. This simple step will increase the likelihood of continuing <\/span><\/p>\n

commercial contracts and business activities between you and the customer. By following these five steps, you\u2019ll close more deals and increase your sales.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0633\u0648\u0627\u0621 \u0623\u0643\u0646\u062a \u062a\u062d\u0628 \u0623\u0645 \u062a\u0643\u0631\u0647 \u0639\u0631\u0648\u0636 \u0627\u0644\u0628\u064a\u0639\u060c \u0625\u0644\u0627 \u0623\u0646 \u0630\u0644\u0643 \u0644\u0627 \u064a\u063a\u064a\u0631 \u0645\u0646 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646\u0647\u0627 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0623\u064a \u0635\u0641\u0642\u0629 \u0646\u0627\u062c\u062d\u0629. \u0648\u0647\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[12142,16799,1804,16970,2091,2037,2046,14913,8172],"class_list":["post-15610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-12142","tag-16799","tag-1804","tag-16970","tag-2091","tag-2037","tag-2046","tag-14913","tag-8172"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15610"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15612"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}