{"id":15390,"date":"2018-08-08T13:13:11","date_gmt":"2018-08-08T10:13:11","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15390"},"modified":"2018-08-08T01:53:13","modified_gmt":"2018-08-07T22:53:13","slug":"build-a-strong-company","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/build-a-strong-company\/","title":{"rendered":"4 Steps to Building a Strong Company Inspired by the Experience of Herm\u00e8s"},"content":{"rendered":"

\"Image<\/p>\n

 <\/p>\n

We\u2019ll outline four steps that form the foundation of building any company, drawing inspiration from the experience of (Herm\u00e8s).<\/span><\/p>\n

.<\/p>\n

Commitment to product quality<\/strong><\/b><\/span><\/h2>\n

\u062c\u0648\u0647\u0631 \u0623\u064a\u0629 \u0634\u0631\u0643\u0629 \u0647\u0648 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0634\u062e\u0635 \u0628\u0634\u0631\u0637 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0631\u062a\u0628\u0637\u064b\u0627 \u0628\u0627\u0644\u0625\u062a\u0642\u0627\u0646\u060c\u00a0<\/span>\u0641\u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0641\u064a\u00a0(\u0647\u064a\u0631\u0645\u0633)\u00a0\u062d\u0627\u0644\u064a\u064b\u0627\u00a0<\/span>is its commitment to the quality of its products <\/span><\/p>\n

\u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0627\u0645\u060c \u0641\u0647\u064a \u062a\u0631\u0641\u0636 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0628\u0627\u0644\u062c\u0645\u0644\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u00a0<\/span>assembly lines and machinery, saying that every item is made by a craftsperson.<\/span><\/p>\n

\u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0647\u0648 \u062d\u0628\u0644 \u0646\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u0630\u064a \u0623\u0648\u062c\u062f\u0647 \u0645\u0624\u0633\u0633\u0647\u0627 \u062a\u064a\u0631\u064a \u0647\u064a\u0631\u0645\u0633 \u0648\u0627\u0644\u0630\u064a \u0643\u0627\u0646\u062a\u00a0<\/span>Its beginnings were limited to making horse harnesses for carriages in <\/span><\/p>\n

1837. \u0648\u0628\u0639\u062f \u0627\u062a\u0642\u0627\u0646 \u0647\u0630\u0647\u00a0<\/span>\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u062c\u062a\u0630\u0627\u0628 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0627\u0644\u0645\u062e\u0645\u0644\u064a\u0629. \u0648\u0628\u0630\u0644\u0643 \u0646\u0631\u0649\u00a0<\/span>that a commitment to providing a high-quality product or service <\/span><\/p>\n

\u0639\u0627\u0644\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0623\u062a\u064a \u0623\u0648\u0644\u0627\u064b\u060c \u0641\u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0643\u00a0<\/span>\u0647\u064a \u0627\u0644\u0625\u064a\u0645\u0627\u0646 \u0628\u0645\u0627 \u0644\u062f\u064a\u0643 \u0648\u062a\u0641\u0627\u0646\u064a\u0643 \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c \u0645\u0645\u062a\u0627\u0632 \u062a\u062a\u0639\u0647\u062f \u0628\u0647\u060c \u0641\u0633\u064a\u0635\u0639\u0628 \u0639\u0644\u064a\u0643 \u0628\u0646\u0627\u0621 \u0634\u0631\u0643\u0629\u00a0<\/span>\u0645\u062a\u064a\u0646\u0629.<\/span><\/p>\n

.<\/p>\n

Innovation and integration<\/strong><\/b><\/span><\/h2>\n

\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u0623\u0642\u0644\u0645 \u0648\u0627\u0644\u062f\u0645\u062c \u0645\u0639 \u0627\u0644\u062a\u0634\u0628\u062b \u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0645\u064a\u0632 \u0647\u064a\u00a0<\/span>the key to building a company on a solid foundation. Herm\u00e8s has always remained committed to its way of working: <\/span><\/p>\n

\u0648\u0647\u0648\u00a0<\/span>\u201c\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u062c\u062f\u0627\u062f\u201d\u060c \u0648\u0628\u0639\u062f \u0645\u0636\u064a 42 \u0639\u0627\u0645\u064b\u0627 \u0639\u0644\u0649 \u062a\u0623\u0633\u064a\u0633 (\u062a\u064a\u0631\u064a\u00a0<\/span>the company expanded <\/span><\/p>\n

\u0623\u0639\u0645\u0627\u0644\u0647 \u0644\u062a\u0634\u0645\u0644 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u0631\u0648\u062c \u0628\u0633\u0628\u0628\u00a0<\/span>growing demand for expertly crafted accessories.<\/span><\/p>\n

\u0644\u0643\u0646 \u0627\u062e\u062a\u0631\u0627\u0639 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0642\u0644\u0644 \u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062e\u064a\u0648\u0644 \u0625\u0644\u0649 \u062d\u062f \u0643\u0628\u064a\u0631\u060c \u0648\u0648\u062c\u062f\u062a (\u0647\u064a\u0631\u0645\u0633)\u00a0<\/span>found itself at a crossroads, as the very foundation of its business was at risk. With an open mind, <\/span><\/p>\n

\u062a\u062d\u0630\u0648\u0647 \u0627\u0644\u0634\u062c\u0627\u0639\u0629\u00a0<\/span>\u0648\u0628\u0639\u0642\u0644\u064a\u0629 \u0645\u062a\u0641\u062a\u062d\u0629\u060c \u0633\u0627\u0641\u0631 \u0625\u064a\u0645\u064a\u0644 \u0645\u0648\u0631\u064a\u0633 \u0647\u064a\u0631\u0645\u0633 \u0625\u0644\u0649 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0647\u0646\u0631\u064a \u0641\u0648\u0631\u062f\u060c\u00a0<\/span>where he discovered the zipper, which had <\/span><\/p>\n

\u0645\u062e\u062a\u0631\u0639\u0627\u064b \u062d\u062f\u064a\u062b\u0627\u064b \u0648\u0643\u0627\u0646 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0623\u0642\u0645\u0634\u0629\u00a0<\/span>at the time. \u00c9mile saw it as a tremendous opportunity and was the first to introduce the zipper to<\/span><\/p>\n

(\u0623\u0648\u0631\u0648\u0628\u0627) \u0648\u0645\u0646 \u062b\u0645 \u062f\u0645\u062c\u0647 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062c\u0644\u0648\u062f\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0623\u062d\u062f\u062b\u062a \u0634\u0631\u0643\u0629 \u0647\u064a\u0631\u0645\u0633 \u062b\u0648\u0631\u0629 \u0641\u064a \u0647\u0630\u0627\u00a0<\/span>sector by becoming the first to make a leather jacket with a zipper.<\/span><\/p>\n

.<\/p>\n

\n

Staying true to the principle<\/strong><\/b><\/span><\/h2>\n

\u064a\u062c\u0628 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0634\u0631\u0643\u0629 \u062d\u062a\u0649 \u0645\u0639 \u062a\u0637\u0648\u0631\u0647\u0627 \u0648\u0627\u062a\u0633\u0627\u0639 \u0631\u0642\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0641\u0642\u062f\u00a0<\/span>decisive decisions helped protect Herm\u00e8s from decline, <\/span><\/p>\n

\u0648\u0645\u0646 \u0636\u0645\u0646\u0647\u0627 \u0628\u0642\u0627\u0624\u0647\u0627 \u0645\u0646\u00a0<\/span>France\u2019s oldest family-owned companies, as well as the details \u0634\u0639\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0629<\/a> \u0627\u0644\u0623\u0635\u0644\u064a\u00a0<\/span>It has remained unchanged in both its typography and colors, <\/span><\/p>\n

\u0641\u0642\u062f \u0639\u0644\u0644 \u0645\u062f\u064a\u0631\u0647\u0627 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0633\u0631 \u0646\u062c\u0627\u062d\u0647\u0627 \u0628\u062b\u0628\u0627\u062a\u0647\u0627\u00a0<\/span>and avoiding sudden changes or a shift in style, allowing its impact to endure.<\/span><\/p>\n

.<\/p>\n

Connecting the product to experiences<\/strong><\/b><\/span><\/h2>\n

\u0646\u0633\u0627\u0621 \u0643\u062b\u064a\u0631\u0627\u062a \u064a\u0633\u0639\u062f\u0646 \u0639\u0646\u062f\u0645\u0627 \u064a\u0647\u062f\u064a\u0647\u0646 \u0623\u0632\u0648\u0627\u062c\u0647\u0646 \u062d\u0644\u064a\u0651 \u0631\u0627\u0642\u064a\u0629 \u0645\u0646 \u0647\u064a\u0631\u0645\u0633 \u0641\u064a \u0639\u064a\u062f\u00a0<\/span>as people form a connection with a product after buying it or receiving it as a gift on a particular <\/span><\/p>\n

\u0645\u0639\u064a\u0646\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u00a0<\/span>\u0641\u0625\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0647\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u0646 \u0631\u0628\u0637 \u0645\u0646\u062a\u062c\u0627\u062a \u0634\u0631\u0643\u0629 \u0628\u062a\u062c\u0631\u0628\u0629 \u0645\u0627. \u0625\u0646\u0647\u0627 \u0639\u0628\u0627\u0631\u0629\u00a0<\/span>an interaction between the customer, the product, and the experience. The value of these <\/span><\/p>\n

\u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0648\u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u062a\u062f\u0641\u0639\u00a0<\/span>people to form an attachment to the product.<\/span><\/p>\n

.<\/p>\n

\u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062b\u0627\u0646\u0648\u064a\u0629 \u0641\u0647\u064a \u0645\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0623\u0633\u0644\u0648\u0628 \u062d\u064a\u0627\u062a\u0646\u0627\u060c \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f\u00a0<\/span>brands, but a way for us to express the words and thoughts that cross our minds. <\/span><\/p>\n

\u0648\u0628\u0630\u0627 \u0646\u062d\u0646\u00a0<\/span>We choose the brand that reflects our personality, ideas, and dreams.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0633\u0646\u0630\u0643\u0631 4 \u062e\u0637\u0648\u0627\u062a \u062a\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0628\u0646\u0627\u0621 \u0623\u064a\u0629 \u0634\u0631\u0643\u0629 \u0648\u0633\u0646\u0633\u062a\u0648\u062d\u064a\u0647\u0627 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 (\u0647\u064a\u0631\u0645\u0633). . \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062c\u0648\u0647\u0631 \u0623\u064a\u0629 \u0634\u0631\u0643\u0629 \u0647\u0648 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0634\u062e\u0635 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[9886,5535,2037,16865,16863,16862,2387,3075,16864],"class_list":["post-15390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-9886","tag-5535","tag-2037","tag-16865","tag-16863","tag-16862","tag-2387","tag-3075","tag-16864"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15390"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15408"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}