{"id":15329,"date":"2018-08-06T20:16:24","date_gmt":"2018-08-06T17:16:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15329"},"modified":"2018-08-06T20:16:24","modified_gmt":"2018-08-06T17:16:24","slug":"the-importance-of-events-in-the-world-of-marketing","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-importance-of-events-in-the-world-of-marketing\/","title":{"rendered":"The Importance of Events in the World of Marketing"},"content":{"rendered":"

\"Image<\/p>\n

 <\/p>\n

Marketing world events\u2014it's rare to find a marketer who isn't interested in building online relationships, and all leaders know just how important this is <\/span><\/p>\n

to their businesses.<\/span><\/p>\n

\u0625\u0646 Customer communication<\/a> online through Social media<\/a> \u0648Digital Vlogs<\/a>, it is no longer an emerging or ineffective trend that can be <\/span><\/p>\n

overlooked, but has become essential to every \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629<\/a> sustainable and cohesive, which is why strategies for \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/a> Advanced has a significant impact<\/span><\/p>\n

\u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n

However, the power of face-to-face customer engagement has diminished with the rise of social media, as well as articles about building relationships through <\/span><\/p>\n

the internet. Whether you host one of the most popular marketing conferences or sponsor one, you\u2019ll find that adding outbound marketing efforts <\/span><\/p>\n

to your marketing strategy will enable you to:<\/span><\/p>\n

.<\/p>\n

\u00a0\u2013\u00a0\u00a0<\/b>High-quality touchpoints:<\/b><\/span><\/h2>\n

\u00a0\u0643\u0644\u0645\u0627 \u0642\u062f\u0645\u062a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 Potential customers<\/a>, the more effectively you can convert them into customers. Events like these help your organization create <\/span><\/p>\n

innovative, specialized communication channels that are impossible to replicate online.<\/span><\/p>\n

.<\/p>\n

\u2013 \u00a0<\/b>A more relatable brand for customers:<\/b><\/span><\/h2>\n

\u00a0\u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0641\u0631\u0627\u062f \u0637\u0627\u0642\u0645\u0643 \u062d\u0627\u0636\u0631\u064a\u0646 \u0641\u064a \u0625\u062d\u062f\u0649 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u0648\u062c\u0647\u0627\u064b \u0644\u0648\u062c\u0647 \u0648\u064a\u0645\u062b\u0644\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0639\u0646\u062f\u0626\u0630 \u0633\u064a\u0628\u062f\u0623 \u0627\u0644\u0632\u0628\u0627\u0626\u0646<\/span><\/p>\n

build a deeper connection with these team members, whether they are executives, sales representatives, or others.<\/span><\/p>\n

.<\/p>\n

\u2013 \u00a0\u00a0<\/b>A unique customer experience:<\/b><\/span><\/h2>\n

\u00a0\u062a\u0642\u062f\u0645 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0645\u0643\u0627\u0646\u0627\u064b \u0644\u0639\u0631\u0636 \u062a\u062c\u0631\u0628\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627\u060c \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646\u060c \u0641\u0625\u0642\u0627\u0645\u0629 \u062d\u062f\u062b \u062a\u0641\u0627\u0639\u0644\u064a \u0633\u064a\u0643\u0648\u0651\u0646 <\/span><\/p>\n

people a better understanding and impression of your company.<\/span><\/p>\n

.<\/p>\n

\u2013 Added value for customers:<\/b><\/span><\/h2>\n

\u00a0\u0628\u0648\u0635\u0641\u0643 \u0645\u0648\u0631\u0651\u062f\u0627\u064b \u0641\u0623\u0646\u062a \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0635\u0639\u064a\u062f\u060c \u0623\u064a \u062e\u0627\u0631\u062c \u062d\u062f\u0648\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0639\u064a\u0646\u0648\u0646 \u0628\u0643 \u0644\u062a\u0642\u062f\u064a\u0645\u0647\u0627. \u0641\u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><\/p>\n

bringing in capable speakers, creating networking opportunities, and making thoughtful introductions, you\u2019ll become more than just a vendor.<\/span><\/p>\n

.<\/p>\n

– \u00a0\u00a0<\/b>\u0645\u0631\u062c\u0639 \u0644\u0644\u0639\u0645\u064a\u0644:<\/b><\/span><\/h2>\n

\u00a0\u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0643 \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0646\u062a\u0647\u0632 \u0627\u0644\u0641\u0631\u0635 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0622\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u0637\u0644\u0639\u0627\u062a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0644\u0627 \u0634\u064a \u064a\u0644\u0647\u0645\u0643 \u0645\u062b\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062c\u0647\u0627\u064b \u0644\u0648\u062c\u0647. \u0641\u062d\u064a\u0646 \u062a\u062a\u0648\u0627\u0635\u0644 <\/span><\/p>\n

with attendees personally, with authenticity and candor, you\u2019ll earn their trust and respect.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642, \u0641\u0645\u0646 \u0627\u0644\u0646\u0627\u062f\u0631 \u0623\u0646 \u062a\u062c\u062f \u0645\u0633\u0648\u0642\u0627\u064b \u0644\u0627 \u064a\u0647\u062a\u0645 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0643\u0645\u0627 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0627\u062f\u0629 \u064a\u0639\u0644\u0645\u0648\u0646 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0644\u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,4464,3366,16820,16822,16821,11543,797,16823,803],"class_list":["post-15329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-4464","tag-3366","tag-16820","tag-16822","tag-16821","tag-11543","tag-797","tag-16823","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15329"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15340"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}