{"id":15321,"date":"2018-08-05T20:05:35","date_gmt":"2018-08-05T17:05:35","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15321"},"modified":"2018-08-05T20:05:35","modified_gmt":"2018-08-05T17:05:35","slug":"ways-to-market-your-seasonal-products","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/ways-to-market-your-seasonal-products\/","title":{"rendered":"5 Ways to Market Your Seasonal Products All Year Round"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.businesssaathi.com\/blog\/wp-content\/uploads\/2017\/06\/marketing-image.jpg\" alt=\"Image result for marketing\" width=\"630\" height=\"369\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Selling and promoting your seasonal products year-round can be challenging, since these offers are tied to the annual calendar, holidays, and special occasions. Still, it remains important. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Building and sustaining market momentum throughout the year is essential to the continued success of any seasonal business. Here\u2019s what you can do:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>1- Promote in advance:<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When is the best time to promote winter holiday deals? Late summer and early fall. With that in mind, let your customer base know what offers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and discounts are available if they book trips to the Bahamas, for example, five months in advance rather than waiting until the last minute.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The same applies to buying winter equipment, such as a snowplow. The average person may not think about buying one until the weather changes, but this<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">market is active in summer and fall, as some customers plan ahead to get the best prices.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>2- Don\u2019t forget secondary products:\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Promote T-shirts and hats featuring your company logo, and offer gifts that make customers feel good<a href=\"https:\/\/www.ibtdi.com\/en\/eight-types-of-customers-prefer-not-to-deal-with-them\/\"> Customers<\/a> about purchasing one of your products.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>3- Think beyond the annual calendar:\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Where and when else could your products or services be used beyond their traditional or conventional context? A company that markets clothing for a particular occasion, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">for example, can promote its products for other occasions too. And since the internet has a global reach, you can then <a href=\"https:\/\/www.ibtdi.com\/en\/what-do-you-know-about-the-marketing-mix\/\">Marketing<\/a> reach a diverse customer base in more than one country. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And sell your products all year round.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>4- Customer testimonials aren\u2019t seasonal:<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">More and more people are relying on online customer reviews of products and services every day. A savvy marketer will ask customers for their feedback during the busiest times of the year, then <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">save those testimonials for use in marketing during periods when purchases decline.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>5- Use social media more to keep your business active throughout the year:<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Major sporting events promote their marketing campaigns through <a href=\"https:\/\/www.ibtdi.com\/en\/three-things-you-need-as-a-marketer-learned-from-the-media\/\">Media<\/a> throughout the year. At these events, for example, you can use the website<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-advertise-brands-on-instagram\/\"> \u0627\u0646\u0633\u062a\u0627\u063a\u0631\u0627\u0645<\/a> \u0644\u0625\u0637\u0644\u0627\u0639<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the public updated in real time, increasing rates of<a href=\"https:\/\/www.ibtdi.com\/en\/10-steps-to-win-the-followers-in-instagram\/\"> Followers<\/a> Effectively on the website.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0647\u0627 \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u061b \u0641\u0647\u0630\u0647 \u0627\u0644\u0639\u0631\u0648\u0636 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0648\u0627\u0644\u0623\u0639\u064a\u0627\u062f \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a. \u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u0638\u0644 \u0645\u0647\u0645\u0629 \u0628\u0646\u0627\u0621 \u0632\u062e\u0645<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[3824,3050,2723,2031,1924,16811,293,16812,4884,2382,9029,2009,803],"class_list":["post-15321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-3824","tag-3050","tag-2723","tag-2031","tag-1924","tag-16811","tag-293","tag-16812","tag-4884","tag-2382","tag-9029","tag-2009","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15321"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15322"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}