{"id":15315,"date":"2018-08-06T20:34:37","date_gmt":"2018-08-06T17:34:37","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15315"},"modified":"2018-08-06T20:34:37","modified_gmt":"2018-08-06T17:34:37","slug":"steps-to-determine-the-target-market","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/steps-to-determine-the-target-market\/","title":{"rendered":"Steps to Identify Your Target Market"},"content":{"rendered":"

\"Image<\/p>\n

 <\/p>\n

It may take many hours of continuous work to create a product, but that\u2019s only part of the job\u2014you also need to get people to know about it. True <\/span><\/p>\n

\u0623\u0646 \u062a\u0637\u0648\u064a\u0631 Marketing announcement<\/a> It\u2019s relatively easy, but dedicating time and resources to identifying Target market<\/a> will also help you double your return on Investment<\/a> I <\/span><\/p>\n

marketing. So, you need to know which markets your product is likely to succeed in.<\/span><\/p>\n

This process may lead to higher revenue, as well as a shift to systematic execution instead of relying on random marketing. If you\u2019re not sure<\/span><\/p>\n

where to start, the following steps will help you identify the market you want to target.<\/span><\/p>\n

.<\/p>\n

\u0631\u0643\u0632\u00a0<\/strong>\u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/strong><\/span><\/h2>\n

One of the most effective ways to market your product strategically is to prioritize your efforts. Here\u2019s how: <\/span><\/p>\n

3 tips to help you focus and define your marketing approach:<\/span><\/p>\n

.<\/p>\n

\u0623. Identify the needs your product meets<\/span><\/span>Who will use your product? As you answer this question, consider several factors, such as: <\/span><\/p>\n

Age, purchasing power, geographic location, and marital status.<\/span><\/p>\n

What does this mean in a business context? If you sell clothing, you\u2019ll be targeting different markets whether you sell $15 T-shirts or coats <\/span><\/p>\n

for $500. For example, people buy shirts several times a year, while they buy coats only once a year. So if you plan to sell<\/span><\/p>\n

shirts, you\u2019ll have a clearer picture of your target market: young people looking to stand out at an affordable price.<\/span><\/p>\n

.<\/p>\n

\u0628. Narrow Down Your Options<\/span><\/span> Some CEOs may find it helpful to narrow down their options. If your product is aimed at a particular gender, you can <\/span><\/p>\n

immediately narrow your audience to men, for example. If it\u2019s aimed at a particular age group, you can target young people, and then <\/span><\/p>\n

\u0633\u062a\u062a\u0636\u062d \u0644\u0643 \u0645\u0627\u0647\u064a\u0629 Potential customers<\/a>the final result will help you find the right place to sell your product.<\/span><\/p>\n

.<\/p>\n

\u062c. Emphasize the Core Value<\/span><\/span> Who would want the value your product offers? Suppose your company makes easy-to-fold, portable strollers. Who would appreciate<\/span><\/p>\n

these strollers? Families who travel frequently, of course. So identify the key value your products offer, then determine which social groups are interested in this <\/span><\/p>\n

\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/span><\/p>\n

.<\/p>\n

\u0627\u062d\u0635\u0644\u00a0<\/strong>\u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong><\/span><\/h2>\n

Choosing the right markets means combining insights with objective data, which can come from a variety of sources. Here are some guidelines<\/span><\/p>\n

for gathering it:<\/span><\/p>\n

.<\/p>\n

A. Collect survey data to identify potential markets:<\/span><\/span>Using metrics is a great way to identify promising demographic groups. This may involve conducting surveys <\/span><\/p>\n

\u0645\u0633\u062d\u064a\u0629 \u0639\u0628\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u00a0<\/span>Alternatively, it may be worthwhile to work with a marketing company to help you collect primary data.<\/span><\/p>\n

The goal is to compile demographic data from your study so you can link positive reactions to your product with specific demographic groups\u2014and target them. <\/span><\/p>\n

\u0628\u0639\u062f \u0630\u0644\u0643.<\/span><\/p>\n

.<\/p>\n

B. Make use of available data<\/span> If your product is similar to one already on the market, do extensive research: which demographic groups <\/span><\/p>\n

Do they buy these products? When do they buy them? Which products are most popular? There\u2019s a wealth of data available online to help you build a comprehensive picture <\/span><\/p>\n

of the types of customers who buy products similar to yours. You can also develop a more focused picture of specific target customer segments.<\/span><\/p>\n

.<\/p>\n

C. Tap into your network for data<\/span>, and notice which products your family or friends use. Would they buy your product? Ask them directly <\/span><\/p>\n

\u201cWould you use this product? Do you need it?\u201d or \u201cDo you think anyone else would use it?\u201d These questions may give you the data you need.<\/span><\/p>\n

You can also ask your colleagues, funders, and mentors to examine and try your product for a few days or weeks. Also, try as much as possible <\/span><\/p>\n

Rely on diverse perspectives as you market your product. Your ultimate goal is to help people connect their needs with the product you offer.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0642\u062f \u062a\u0633\u062a\u063a\u0631\u0642 \u0633\u0627\u0639\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062a\u0648\u0627\u0635\u0644 \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646\u062a\u062c \u0645\u0627\u060c \u0644\u0643\u0646 \u0644\u0627 \u064a\u0642\u0641 \u0627\u0644\u0623\u0645\u0631 \u0639\u0646\u062f \u0630\u0644\u0643\u060c \u0625\u0630 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0646\u0627\u0633 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[8122,16826,16824,16827,1027,781,3634,3366,8899,2534,16825],"class_list":["post-15315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-8122","tag-16826","tag-16824","tag-16827","tag-1027","tag-781","tag-3634","tag-3366","tag-8899","tag-2534","tag-16825"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15315"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15343"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}