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Content strategy reflects how effectively individuals engage from one community to another. Since online sales communities offer many benefits to businesses, sales teams <\/span><\/p>\n \u0648Marketing<\/a> \u0648Customer Service<\/a> and product development teams can benefit from consumer communities in this area.<\/span><\/p>\n Here are six tips for creating an engaging content strategy for your online community:<\/span><\/p>\n .<\/p>\n Do you have an engaged community where relationships are continually built? Can its members solve problems on their own? Do they have specific interests? <\/span><\/p>\n What brings them together? Answering questions like these will help you create the right content, much of which depends on understanding your members\u2014for example, why they <\/span><\/p>\n joined and what exactly they need.<\/span><\/p>\n .<\/p>\n How a story is told can shape and communicate the intended point of view. Community managers should be the best storytellers, thanks to the transparency <\/span><\/p>\n between them and their members, and they should always have fresh ideas.<\/span><\/p>\n The subject, style, and delivery of the content all matter\u2014for example, it should be direct and concise.<\/span><\/p>\n .<\/p>\n Online community content should be organized so members can browse it easily. For example, Apple organizes its community content in an appealing, user-friendly way,<\/span><\/p>\n It also asks the reader what they learned from the article and gives them a chance to share their opinion after reading. In this context, it\u2019s best to write content that\u2026 <\/span><\/p>\n Short and focused, giving everyone a chance to slow down a little and think.<\/span><\/p>\n .<\/p>\n It\u2019s a good idea to use a tool that provides key insights into community trends. For example, Intel uses Resonata software to identify topics and highlight popular discussion threads and what are known as initiatives, <\/span><\/p>\n which show how topics connect to other related issues.<\/span><\/p>\n You can also build an online community that reflects its members\u2019 passions\u2014for example, by sharing videos, stories, and events that align with the interests of the community\u2019s members.<\/span><\/p>\n You can also conduct surveys to find out what members care about and connect with top users to learn which values matter most. <\/span><\/p>\n This allows you to build close relationships with active users.<\/span><\/p>\n .<\/p>\n Creating new content is very important. Website managers can focus on producing fresh content while also reviewing their existing content library,<\/span><\/p>\n as they may find older content they can combine with new ideas. There are many ways to rewrite content using illustrations <\/span><\/p>\n And videos, images, and more.<\/span><\/p>\n .<\/p>\n Marketing communities will increasingly rely on support communities. Instead of taking a traditional advertising approach, marketing will create useful how-to content. <\/span><\/p>\n Since some of the best content comes from consumer support communities, marketing and support communities can work together to make the most of what each has to offer.<\/span><\/p>","protected":false},"excerpt":{"rendered":" \u062a\u0639\u0643\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u0645\u062c\u062a\u0645\u0639 \u0644\u0622\u062e\u0631. \u0648\u0644\u0623\u0646 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u064a\u0629 \u062a\u062c\u0644\u0628 \u0645\u0632\u0627\u064a\u0627 \u0639\u062f\u064a\u062f\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0641\u0625\u0646 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u062a\u0633\u062a\u0641\u064a\u062f [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[16809,16810,781,1676,1321,4505,4269],"class_list":["post-15279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-16809","tag-16810","tag-781","tag-1676","tag-1321","tag-4505","tag-4269"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15279"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15295"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Define your goals<\/strong><\/span><\/h2>\n
2. Online community managers need to learn how to tell compelling stories.<\/strong><\/span><\/h2>\n
3. Example of a content strategy for a support community<\/strong><\/span><\/h2>\n
4. Understanding the right type of content to create for your community members<\/strong><\/span><\/h2>\n
5. Reimagining Content vs. Repurposing It<\/strong><\/span><\/h2>\n
6. A content strategy for a support community differs from one for a marketing community<\/strong><\/span><\/h2>\n