{"id":15218,"date":"2018-07-31T21:50:11","date_gmt":"2018-07-31T18:50:11","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=15218"},"modified":"2018-07-31T21:50:11","modified_gmt":"2018-07-31T18:50:11","slug":"protect-your-keep-when-the-market-deteriorates","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/protect-your-keep-when-the-market-deteriorates\/","title":{"rendered":"How to Retain Your Customers During a Market Downturn"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/uhurunetwork.com\/wp-content\/uploads\/2015\/10\/How-To-Keep-Your-Customers.jpg\" alt=\"Image result for keep your customers\" width=\"638\" height=\"334\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Financial experts are warning of high levels of margin debt and other conditions that point to another economic downturn in the global market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As companies of all kinds struggle amid challenging economic conditions, projects that were expected to generate revenue may be delayed or canceled <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">entirely. In this situation, if a company does not have substantial cash reserves, it may not be able to weather <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-prepare-for-the-collapse-of-the-market\/\">\u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u0633\u0648\u0642<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\"><strong>Identifying and removing barriers:<\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Customers may hesitate because they fear that unnecessary risks could harm their financial performance. Understanding their perspective and mindset can help you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Identify successful strategies for overcoming these concerns, including:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>1. Explore new ways to reshape your business:<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0This may be a good time to rethink the value your offering delivers. For example, if you have a product that helps people learn <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">more about their customers, you could reposition it as a product that helps companies generate additional revenue from <a href=\"https:\/\/www.ibtdi.com\/en\/developing-customer-service\/\">The customers<\/a> their existing customers.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>2. Warn customers about the risks of missed opportunities:<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If the client\u2019s inaction is due to company-imposed cost reductions or a halt to new projects, you can demonstrate the cost of doing nothing. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In contrast, you can research the client\u2019s markets and make them aware of how much their companies could lose in the market if they stop operating. For example, any <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">delay in launching a drug can sometimes cost millions of dollars in lost sales for every week of delay.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>3. The client should feel confident about joining your company:<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This depends on the type of <a href=\"https:\/\/www.ibtdi.com\/en\/running-your-business-efficiently\/\">Business<\/a> project underway. You should also consider reducing the financial risks of the agreement by arranging to receive payments <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">from the customer through installment plans or payment, after reaching certain levels.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>4. Offer customers the opportunity to be part of a pilot program:<\/strong>\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You don\u2019t need to launch a new product or a specific service to achieve this goal; your existing offering already provides<a href=\"https:\/\/www.ibtdi.com\/en\/5-%d8%b7%d8%b1%d9%82-%d9%84%d8%b9%d8%b1%d8%b6-%d8%a2%d8%b1%d8%a7%d8%a1-%d8%b2%d8%a8%d8%a7%d8%a6%d9%86%d9%83-%d8%a7%d9%84%d8%a5%d9%8a%d8%ac%d8%a7%d8%a8%d9%8a%d8%a9-%d9%84%d8%ac%d8%b0%d8%a8-%d8%b9%d9%85\/\"> Customer reviews<\/a> \u0648\u0631\u062f\u0648\u062f \u0623\u0641\u0639\u0627\u0644\u0647\u0645.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>5. Turn your relationship with them into a true partnership:<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646\u0643 \u0648\u0628\u064a\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u062a\u062d\u062a\u0645\u0644 \u0623\u0628\u0639\u0627\u062f\u0627\u064b \u0623\u0648\u0633\u0639 \u0645\u0646 \u0643\u0648\u0646\u0647\u0627 \u062e\u062f\u0645\u0627\u062a \u0648\u0628\u0636\u0627\u0626\u0639 \u0641\u0642\u0637. \u0643\u0645\u0627 \u0623\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639\u0647\u0645 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> makes your company a valued partner and a priority in their business activities.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u064a\u062d\u0630\u0631 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0644\u0644\u062f\u064a\u0646 \u0627\u0644\u0647\u0627\u0645\u0634\u064a\u060c \u0648\u063a\u064a\u0631\u0647 \u0645\u0646 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0646\u0630\u0631 \u0628\u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0622\u062e\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u0648\u0641\u064a\u0645\u0627 \u062a\u0643\u0627\u0641\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0623\u0646\u0648\u0627\u0639\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":15219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[16767,16531,16766,1028,1083,7967,15844],"class_list":["post-15218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-16767","tag-16531","tag-16766","tag-1028","tag-1083","tag-7967","tag-15844"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=15218"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/15218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/15219"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=15218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=15218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=15218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}