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We all know that cash flow is vital to keeping a business running, and business owners are especially aware of this. That\u2019s why, <\/span><\/p>\n \u062d\u064a\u0646 \u064a\u0624\u0633\u0633 \u0631\u0648\u0627\u062f \u0627\u0644\u0627\u0639\u0645\u0627\u0644<\/a> they are pleased to see their customer base grow, because this means growth in Sales<\/a> \u0648Profits<\/a>.<\/span><\/p>\n Making sales, closing profitable deals, and collecting outstanding payments are easy to talk about, but difficult to accomplish as planned in many <\/span><\/p>\n cases. After tough negotiations with prospective customers, it may seem necessary to sacrifice some profit and lower the prices of goods and services.<\/span><\/p>\n or existing customers focused on buying at the lowest prices, while business owners aim to secure the highest possible selling price, which <\/span><\/p>\n ultimately leads to lower revenue.<\/span><\/p>\n Customers paying their outstanding invoices late also has a negative impact on business owners, especially when payments are due after 60, 90, or even 120 days. <\/span><\/p>\n In this situation, accounting data may show that the company is making a profit, even as reality points to its collapse. To make matters worse, companies still have to <\/span><\/p>\n pay employee salaries and rent for their buildings, offices, branches, and other facilities, even though they may not recover these costs as quickly as hoped.<\/span><\/p>\n .<\/p>\n .<\/p>\n 1. Set payment terms, including prices and payment deadlines.<\/span><\/p>\n \u00a02. \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0647\u0645 \u0644\u0646 \u064a\u0633\u062f\u062f\u0648\u0627 \u0645\u0627 \u0639\u0644\u064a\u0647\u0645 \u0645\u0646 \u0645\u0633\u062a\u062d\u0642\u0627\u062a \u0641\u064a \u062d\u0627\u0644 \u0639\u062f\u0645 \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0629.<\/span><\/p>\n 3. Track accounts receivable so you know how much your customers owe you.<\/span><\/p>\n 4. Contact customers when their payments are due\u2014don\u2019t wait until it\u2019s too late.<\/span><\/p>\n .<\/p>\n Few would disagree that these tips represent the unpleasant side of running a business. Take restaurant owners, for example: they love to cook, <\/span><\/p>\n and take pride in showing off their skill at preparing a variety of dishes. But none of them enjoys chasing customers who avoid paying for their meals.<\/span><\/p>\n According to business growth expert Dawn Fotopulos, author of \u201cAccounting for the Numberphobic: A Survival Guide for Small Business Owners\u201d<\/span><\/p>\n .<\/p>\n – \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> lack the skills needed to maximize profits. Explaining her point, she says: \u201cThere are <\/span><\/p>\n many small business owners who don\u2019t know how to read balance sheets or track unprofitable accounts.<\/span><\/p>\n4 Tips for Increasing Cash Flow:<\/strong><\/span><\/h2>\n