{"id":14706,"date":"2018-07-10T17:26:05","date_gmt":"2018-07-10T14:26:05","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14706"},"modified":"2018-07-10T17:26:05","modified_gmt":"2018-07-10T14:26:05","slug":"five-ways-to-reduce-marketing-expenses","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/five-ways-to-reduce-marketing-expenses\/","title":{"rendered":"Five Ways to Reduce Marketing Costs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/moneycrashers-sparkchargemedia.netdna-ssl.com\/wp-content\/uploads\/2017\/03\/recession-financial-risk-failure-decrease-concept-918x516.jpg\" alt=\"Image result for Five ways to reduce marketing expenses\" width=\"588\" height=\"330\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u0639\u062a\u0628\u0631\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/summary-of-22-immutablelaws-in-branding-book\/\"><strong>Marketing<\/strong><\/a>\u00a0\u0645\u0646 \u0627\u0647\u0645 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0649 \u062a\u0636\u0639\u0647\u0627 \u0627\u064a \u0627\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629 \u0627\u0648 \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0645\u060c \u0641\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0645\u0639\u0646\u0627\u0629 \u0627\u0644\u062d\u062f\u064a\u062b \u064a\u0639\u0646\u064a \u062e\u0644\u0642 \u0642\u064a\u0645 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And building profitable relationships with them in return for value. This value is customer loyalty, which generates profits. Of course, this concept is completely different <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">from the old concept, which relied on<a href=\"https:\/\/www.ibtdi.com\/en\/%d9%84%d9%84%d9%85%d9%8f%d8%b9%d9%84%d9%86%d9%8a%d9%86-6-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%b6%d9%85%d8%a7%d9%86-%d9%86%d8%ac%d8%a7%d8%ad-%d8%ad%d9%85%d9%84%d8%a7%d8%aa%d9%83-%d8%a7%d9%84\/\"> Advertisement<\/a> and selling without retaining customers. In fact, the modern concept has become more costly than the old one, but it is<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> more effective and more understanding of the needs and<a href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%85%d9%82%d8%a7%d9%8a%d9%8a%d8%b3-%d9%8a%d8%ad%d9%83%d9%85-%d8%a8%d9%87%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%b9%d9%84%d9%89-%d8%ac%d9%88%d8%af%d8%a9-%d8%a7%d9%84%d8%ae%d8%af\/\">\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>However, some companies and projects are unable to implement modern marketing strategies because they lack the funds.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> As a result, they operate on a limited scale and cannot compete with major companies in the same industry. These companies are left with two options: the first <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">is to give up and continue operating on a limited scale; the second is to try to reduce<a href=\"https:\/\/www.ibtdi.com\/en\/7-effective-ways-to-reduce-marketing-cost-with-increasing-potential-customers\/\"> \u062a\u0643\u0627\u0644\u064a\u0641\u00a0<em>Marketing<\/em><\/a>\u00a0\u0644\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0649 \u0627\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0627\u0644\u0637\u0628\u0639 \u062a\u0632\u064a\u062f \u0627\u0644\u0627\u0631\u0628\u0627\u062d\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The second option is the subject of today\u2019s article.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Five Ways to Reduce Marketing Costs:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. If you advertise in newspapers, reassess your budget and ask newspapers with large readerships about their plans <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and prices. Choose the best value, and opt for medium-sized ad placements rather than large ones, since the results are similar while the cost of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">large placements can be several times higher than that of medium-sized ones.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2. If you rely on sales representatives for marketing and sales, reduce their base salary and increase their commission so you don't incur excessive costs when <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">sales targets are not met. This approach also encourages representatives to put more effort into marketing and sales.<\/span><\/p>\n<p>.<\/p>\n<div class=\"code-block code-block-2\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3. Focus on online marketing, whether through the company website, social media, or even free classified-ad websites.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4- Market your products through Google AdWords and Facebook ads, which reach hundreds of millions of people every day, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and generate more views than newspapers at a lower cost.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">5- Meet your customers\u2019 needs and preferences better than your competitors by delivering a high-performing product and related services, such as installation and <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">after-sales support and customer service. This will leave customers completely satisfied, encouraging them to speak positively about your business and recommend your products to their acquaintances and friends. As a result, you\u2019ll get <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">free marketing at no cost.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u064a\u0639\u062a\u0628\u0631\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u00a0\u0645\u0646 \u0627\u0647\u0645 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0649 \u062a\u0636\u0639\u0647\u0627 \u0627\u064a \u0627\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629 \u0627\u0648 \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0645\u060c \u0641\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0645\u0639\u0646\u0627\u0629 \u0627\u0644\u062d\u062f\u064a\u062b \u064a\u0639\u0646\u064a \u062e\u0644\u0642 \u0642\u064a\u0645 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0631\u0628\u062d\u0629 \u0645\u0639\u0647\u0645 \u0641\u064a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[16480,7242,781,1083,16482,13272,16481,1183],"class_list":["post-14706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-16480","tag-7242","tag-781","tag-1083","tag-16482","tag-13272","tag-16481","tag-1183"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14706"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14721"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}