{"id":14704,"date":"2018-07-10T19:02:50","date_gmt":"2018-07-10T16:02:50","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14704"},"modified":"2018-07-10T19:02:50","modified_gmt":"2018-07-10T16:02:50","slug":"importance-of-market-research","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/importance-of-market-research\/","title":{"rendered":"Learn About the Importance of Market Research and Its Impact on Your Project"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/selfstorage101.com\/wp-content\/uploads\/2018\/03\/Market-_-Feasibility-Studies.png\" alt=\"Image result for market study\" width=\"306\" height=\"340\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When considering a new business venture,<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-start-a-new-and-successful-project-in-nine-simple-steps\/\"> \u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f<\/a> you may be weighing several ideas, or you may already have an idea you believe in or think is promising and want to put into action. This is the initial stage. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the initial stage, when you should evaluate <a href=\"https:\/\/www.ibtdi.com\/en\/steps-to-evaluate-emerging-projects\/\">The idea<\/a> or the ideas you have come up with, based on how well they fit your available resources, capabilities, and skills. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Financial, administrative, and other aspects. The next step is to prepare<a href=\"https:\/\/www.ibtdi.com\/en\/what-do-you-know-about-marketing-research-and-its-impact-on-projects\/\">\u00a0<strong>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642<\/strong><\/a>\u00a0\u0648\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u064a\u062d\u0629 \u0627\u0648 \u0634\u0631\u0627\u0626\u062d <a href=\"https:\/\/www.ibtdi.com\/en\/simple-ways-to-gain-customer-confidence-and-keep-them\/\">Target Customers<\/a> \u0627\u0648 \u0628\u0645\u0639\u0646\u064a \u0627\u0633\u0647\u0644<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%ab%d9%84%d8%a7%d8%ab-%d8%b7%d8%b1%d9%82-%d8%b1%d8%a7%d8%a6%d8%b9%d8%a9-%d9%84%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a3%d9%83%d8%a8%d8%b1-%d8%a7%d9%84%d9%85%d8%b9%d8%ac%d8%a8%d9%8a%d9%86-%d8%a8%d9%85\/\"> \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0630\u064a\u0646 \u0633\u062a\u0642\u062f\u0645 \u0644\u0647\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u062a\u0643\u0645\u0646 \u0627\u0647\u0645\u064a\u0629\u00a0<em>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642<\/em>\u00a0\u0641\u064a \u0627\u0646\u0647\u0627 \u062a\u0639\u0631\u0641 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0647\u0627\u0645\u0629 \u062c\u062f\u0627\u064b.<\/span><\/p>\n<p>&gt;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">The importance of market research:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. It enables the project owner to understand the needs, preferences, and characteristics of prospective consumers or the target segment.<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- It also enables you to identify gaps that <a href=\"https:\/\/www.ibtdi.com\/en\/5-important-things-that-will-make-your-website-outperform-competitors\/\">Competitors<\/a> others haven\u2019t identified or noticed. This, of course, can help your business gain a strong position.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3- It can help you identify new customer segments you haven\u2019t reached before. This can be done through <a href=\"https:\/\/www.ibtdi.com\/en\/what-do-you-know-about-marketing-research-and-its-impact-on-projects\/\">\u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> its various types.<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4- It helps you determine the level of demand for the products or services you plan to offer your customers.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">How to conduct market research easily:<\/span><\/h2>\n<div class=\"code-block code-block-2\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To conduct effective market research and identify the points above, you can answer the following questions:<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- Who are the customers\u2014the target segment\u2014I will offer the service or product to, and what are their needs, characteristics, and interests?<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- Is recent marketing research available in this field that I can easily access and rely on?<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3- If no marketing research is available, can I conduct new research, and what type of research should I use?<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4- Who are the competitors?<\/span><\/p>\n<p style=\"text-align: center;\">.<br \/>\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">5- Are there alternatives to the product or service I plan to offer?<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0643\u0631 \u0641\u064a \u0628\u062f\u0621 \u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f \u0641\u0625\u0646\u0643 \u0642\u062f \u062a\u0641\u0627\u0636\u0644 \u0628\u064a\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0627\u0641\u0643\u0627\u0631 \u0627\u0648 \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0641\u0643\u0631\u0629 \u0645\u0624\u0645\u0646 \u0628\u0647\u0627 \u0627\u0648 \u062a\u0631\u0627\u0647\u0627 \u062c\u064a\u062f\u0629 \u0648\u062a\u0631\u064a\u062f<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[16485,6603,4501,16483,16395,11884,2199,16484,6981],"class_list":["post-14704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-16485","tag-6603","tag-4501","tag-16483","tag-16395","tag-11884","tag-2199","tag-16484","tag-6981"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14704"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14723"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}