{"id":14621,"date":"2018-07-04T21:28:09","date_gmt":"2018-07-04T18:28:09","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14621"},"modified":"2018-07-04T21:28:09","modified_gmt":"2018-07-04T18:28:09","slug":"what-do-you-know-about-the-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/what-do-you-know-about-the-marketing-mix\/","title":{"rendered":"What You Need to Know About the Marketing Mix and Its Impact on Project Success or Failure"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/s3.amazonaws.com\/creare-websites-wpms-legacy\/wp-content\/uploads\/sites\/32\/2017\/02\/01200914\/marketing-mix.jpg\" alt=\"Image result for What do you know about the marketing mix\" width=\"411\" height=\"411\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The marketing mix is a set of elements or tools that the marketing manager responsible for a project combines. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and develops to achieve the desired rates<a href=\"https:\/\/www.ibtdi.com\/en\/10-mistakes-made-by-salesmen\/\"> Sales<\/a> \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u064a\u062a\u0645 \u062a\u062d\u0642\u064a\u0642 \u0645\u0627 \u062a\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u064a\u0629 \u0645\u0633\u0628\u0642\u0627\u064b\u060c \u0648\u0627\u0630\u0627 \u062a\u062d\u062f\u062b\u0646\u0627 \u0639\u0646\u00a0<strong>The marketing mix<\/strong>\u00a0\u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">academia, we find that it has been defined in several ways by business associations, authors, and business management experts. However, all these definitions are similar and aim to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Ultimately, this helps achieve the desired sales targets set in advance.<\/span><\/p>\n<p style=\"text-align: center;\">\n<h3 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">Elements of the marketing mix:<\/span><\/h3>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1- \u0627\u0644\u0645\u0646\u062a\u062c:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A product is a broad term that includes the goods, services, and ideas a business can create and seek to exchange with customers, whether organizational customers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0648 \u0645\u0633\u062a\u0647\u0644\u064a\u0643\u064a\u0646 \u0646\u0647\u0627\u0626\u064a\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0647\u0648 \u0627\u0648 \u0639\u0646\u0635\u0627\u0631\u00a0<em>The marketing mix<\/em>\u00a0\u0644\u0627\u0646\u0629 \u0628\u062f\u0648\u0646\u0629 \u0644\u0646 \u062a\u0648\u062c\u062f \u0639\u0646\u0627\u0635\u0631 \u0627\u062e\u0631\u064a.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">2- \u0627\u0644\u0633\u0639\u0631:<\/span><\/h2>\n<div class=\"code-block code-block-2\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It refers to the amount of money the buyer is expected to pay. More recently, effort and time have also been included. In the past, cost was viewed as a financial value alone, but... <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As the business world has evolved and the number of goods and their producers has grown, the effort buyers must make to obtain a product and the time they spend doing so have become <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">important factors they take into consideration.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3- \u0627\u0644\u0645\u0643\u0627\u0646:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A place is where an exchange takes place\u2014in other words, where a seller meets a buyer and provides the desired goods in return for their monetary value. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This place may be a marketplace, a store, or a distribution outlet. Naturally, the closer it is to the buyer, the more effort, time, and money it saves them. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That is why large companies and retailers open additional branches or set up distribution outlets close to their target customers, making it easier for them to purchase their products.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4- \u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It is one of the elements of the marketing mix and covers all activities involved in communicating with customers, including public relations, sales promotion, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">personal selling, and shelf placement. Promotional costs should be considered when<a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%b5%d9%84-%d8%b9%d9%84%d9%89-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d9%8a%d8%ad%d9%82%d9%82-%d9%84%d9%83-%d8%a3%d8%b1%d8%a8%d8%a7%d8%ad-%d8%a3\/\"> \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a>.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">How to develop a successful marketing mix:<\/span><\/h3>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1- \u0627\u0644\u0645\u0646\u062a\u062c:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Make sure the product is made to the quality level expected by target customers, and package it appropriately to <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-attract-customers-using-successful-marketing-methods\/\">catch customers\u2019 attention<\/a> and make it stand out from competing products. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">among the products displayed alongside it, while also providing warranties and after-sales service.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">2- \u0627\u0644\u0633\u0639\u0631:<\/span><\/h2>\n<div class=\"code-block code-block-8\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The product should be priced to ensure the project makes a profit, while also keeping the price no higher than competing prices.<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%aa%d9%82%d9%86%d9%8a%d8%a9-skyscraper-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d8%a7%d9%81%d9%8a%d9%83-%d9%88%d8%aa%d8%ae%d8%b7\/\"> Competitors<\/a>Likewise, if your project aims to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> sell to retailers, you should offer them discounts or credit terms to encourage purchases, retain them, and ensure they don\u2019t do business with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u062e\u0631\u064a\u0646.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3- \u0627\u0644\u0645\u0643\u0627\u0646:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You should get closer to your customers\u2014in other words, choose a location for your project in the area where they are. If your business targets customers in other areas,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> don\u2019t wait for them to come to you, because they will go to a closer option, as explained above. Instead, you can open additional branches or set up distribution outlets in those areas.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4- \u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You should use effective, proven promotional methods and avoid ineffective approaches that cost you a lot of money and, in turn, affect the final price <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">of the product and lead to lower sales.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">The impact of the marketing mix on businesses:<\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, if the manager successfully develops the marketing mix, the project can achieve high sales. But if they fail to create the right marketing mix,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the project is likely to fail because the product may not be suitable, its price may be wrong, buyers may have difficulty accessing it, or it may not <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">be promoted effectively.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0648 \u0627\u0644\u0627\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u0642\u0648\u0645 \u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0644 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0628\u0645\u0632\u062c\u0647\u0645 \u0645\u0639 \u0628\u0639\u0636\u0647\u0645 \u0627\u0644\u0628\u0639\u0636 \u0648\u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631\u0647\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u0633\u0628<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[16396,16414,14476,16413,3824,781,3050,284,4367,6603,1676,709,14377,14378,5072],"class_list":["post-14621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-16396","tag-16414","tag-14476","tag-16413","tag-3824","tag-781","tag-3050","tag-284","tag-4367","tag-6603","tag-1676","tag-709","tag-14377","tag-14378","tag-5072"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14621"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14622"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}