{"id":14571,"date":"2018-07-03T18:39:20","date_gmt":"2018-07-03T15:39:20","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14571"},"modified":"2018-07-03T18:39:20","modified_gmt":"2018-07-03T15:39:20","slug":"what-do-you-know-about-marketing-research-and-its-impact-on-projects","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/what-do-you-know-about-marketing-research-and-its-impact-on-projects\/","title":{"rendered":"What You Should Know About Market Research and Its Impact on Projects"},"content":{"rendered":"

\"Image<\/p>\n

 <\/p>\n

Is considered\u00a0\u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/a>\u00a0\u0645\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0627\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u0649 \u064a\u062c\u0628 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u062a\u0645\u0643\u0646 \u0645\u0646 \u0648\u0636\u0639 \u062e\u0637\u0629<\/a> an effective and successful project, and it is carried out by <\/span><\/p>\n

assigning some business school students and recent graduates, as well as new employees at marketing services companies and agencies, to collect data <\/span><\/p>\n

and various information about Market<\/a> \u0648The customers<\/a> \u0648Competitors<\/a> and other groups. Once the data collectors have finished gathering the information, they hand it over to the relevant department. <\/span><\/p>\n

The marketing department is made up of experts with extensive experience in the field. They analyze the collected data and ultimately interpret it objectively. <\/span><\/p>\n

This enables the organization to make sound decisions that support its continued growth, profitability, and long-term development.<\/span><\/p>\n

.<\/p>\n

The Importance of Marketing Research:<\/span><\/h2>\n

As explained in the introduction, marketing research is important for large projects and organizations, but it is also highly valuable to many others, such as importers and exporters, <\/span><\/p>\n

local traders, and business owners, Small businesses<\/a> as it helps them identify competitors and the best sources for purchasing and supply. In addition,<\/span><\/p>\n

it enables them to develop effective, successful business plans and strategies that support their future success. Of course, if we compare organizations and companies that conduct<\/span><\/p>\n

thorough, well-analyzed marketing research with those that do not conduct it\u2014or do so very poorly\u2014we find that those who do it properly are taking steady steps toward success. <\/span><\/p>\n

Others, however, proceed in a haphazard and unplanned manner:<\/span><\/p>\n

.<\/p>\n

Types of marketing research:<\/span><\/h2>\n
<\/div>\n

There are several types, carried out depending on the circumstances of the company or project. We\u2019ll explain them below:<\/span><\/p>\n

1-\u00a0\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064a\u0629<\/strong>:<\/span> This is considered part of market research. As its name suggests, it is exploratory research that provides reports on a range of market phenomena.<\/span><\/p>\n

.<\/p>\n

2-\u00a0\u0648\u0635\u0641\u064a\u0629<\/strong>:<\/span> It consists of a set of questions\u2014what, which, and why. Once these questions are answered, the situation becomes clear to analysts and decision-makers, <\/span><\/p>\n

enabling them to make sound decisions.<\/span><\/p>\n

.<\/p>\n

3-\u00a0\u0634\u0631\u062d\u064a\u0629<\/strong>:<\/span> This type of marketing research analyzes and identifies the main causes of market phenomena. After analyzing the findings and reaching conclusions, decisions are made.<\/span><\/p>\n

.<\/p>\n

<\/div>\n

4-\u00a0\u062a\u0646\u0628\u0624\u064a\u0629<\/strong>:<\/span> Specialists use it to forecast or predict what will happen in the future, helping a project stay one step ahead of the competition.<\/span><\/p>\n

.<\/p>\n

\u0643\u064a\u0641 \u062a\u0639\u062f\u00a0\u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em>\u00a0\u0644\u0645\u0634\u0631\u0648\u0639\u0643:<\/span><\/h2>\n

Now that you know how important it is\u2014and that it is one of the fundamentals for assessing a project\u2019s chances of success or failure\u2014you should apply it to your <\/span><\/p>\n

own project. To do so, you\u2019ll need to spend some time researching and studying how to prepare, then gather data and information and try to analyze them <\/span><\/p>\n

logically. If you\u2019re planning a large or medium-sized investment and face numerous competitors in your target market, you should work with a company <\/span><\/p>\n

that conducts market research and other market studies. They will gather and analyze the data and provide you with the best plan to follow.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u062a\u0639\u062a\u0628\u0631\u00a0\u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u00a0\u0645\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0627\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u0649 \u064a\u062c\u0628 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u062a\u0645\u0643\u0646 \u0645\u0646 \u0648\u0636\u0639 \u062e\u0637\u0629 \u0641\u0639\u0627\u0644\u0629 \u0648\u0646\u0627\u062c\u062d\u0629 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0648\u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0643\u0644\u064a\u0641 \u0628\u0639\u0636 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u064a\u0646 \u0648\u062d\u062f\u064a\u062b\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[16396,10779,2185,1083,10270,4501,16398,16397,16395,5854],"class_list":["post-14571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-16396","tag-10779","tag-2185","tag-1083","tag-10270","tag-4501","tag-16398","tag-16397","tag-16395","tag-5854"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14571"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14577"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}