{"id":14227,"date":"2018-06-05T17:24:16","date_gmt":"2018-06-05T14:24:16","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14227"},"modified":"2018-06-05T17:24:16","modified_gmt":"2018-06-05T14:24:16","slug":"10-marketing-tips-for-new-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/10-marketing-tips-for-new-entrepreneurs\/","title":{"rendered":"10 Marketing Tips for New Entrepreneurs"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/market-now.com\/wp-content\/uploads\/2016\/04\/Marketing-Tips.jpg\" alt=\"Image result for Marketing Tips\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0646 \u062a\u0643\u0648\u0646 \u0627\u062d\u062f\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/the-most-important-challenges-faced-by-entrepreneurs\/\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0627\u0639\u0645\u0627\u0644<\/strong><\/a>\u00a0\u0627\u0644\u0645\u062a\u0645\u064a\u0632\u064a\u0646\u00a0\u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0648\u0627\u0644\u0627\u0631\u0628\u0627\u062d\u00a0\u0648\u0644\u0643\u0646\u0643 \u062a\u0631\u064a \u0627\u0646 \u0627\u0644\u0648\u0636\u0639 \u0635\u0639\u0628 \u0628\u0633\u0628\u0628 \u0648\u062c\u0648\u062f<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> strong competitors or because you lack experience, all you need to do is carefully research the market first to identify customers\u2019 needs and preferences and understand your competitors and their position, along with other important factors. Then you can prepare your new, distinctive product\u2014one that is better and more valuable than others\u2019 products\u2014and then <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">competitors and their position, along with other important factors. Then you can prepare your new, distinctive product\u2014one that is better and more valuable than others\u2019 products\u2014and then <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u064a \u062a\u0633\u0648\u064a\u0642\u0629 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0633\u0644\u064a\u0645\u060c \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0633\u0646\u0639\u0631\u0636 \u0639\u0644\u064a\u0643 \u0645\u062c\u0645\u0648\u0639\u0629\u00a0<strong>\u0646\u0635\u0627\u0626\u062d \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>\u00a0\u0647\u0627\u0645\u0629 \u0648\u0645\u062a\u0645\u064a\u0632\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062f\u0648\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u062a\u0643\u00a0\u0639\u0644\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">market your product the right way and achieve higher sales and profits.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Marketing Tips for New Entrepreneurs:<\/span><\/h2>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip One:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0627 \u062a\u0647\u062a\u0645 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0639\u0644\u064a \u062d\u0633\u0627\u0628\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a3%d9%87%d9%85%d9%8a%d9%87-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d8%a8%d9%8a%d8%b9-%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d8%b4\/\">Digital Marketing<\/a>\u00a0\u0643\u0645\u0627 \u064a\u0641\u0639\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u060c \u0643\u0630\u0644\u0643 \u0644\u0627 \u062a\u0647\u062a\u0645 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u064a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> traditional marketing, as many new entrepreneurs do. The best and most effective approach is to combine the two. You should also <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">make an effort to build new relationships with other entrepreneurs and your target customers. Start close to home and expand from there\u2014a lunch or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> A business dinner with entrepreneurs you know or have heard of can be very important and beneficial to you in the future. You could also take part in a conference or <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">An exhibition will help raise awareness of your brand and make you more visible personally, giving you opportunities to meet new colleagues and even <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">new customers. Another idea is to visit places where many of your target customers gather, such as a company, factory, or social club. This could be an even better <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0631\u0627\u0626\u0639.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span style=\"color: #ff6600;\"><strong>\u0645\u0644\u0627\u062d\u0638\u0629 \u0647\u0627\u0645\u0629<\/strong>:<\/span> Business relationships are very important. They have often helped entrepreneurs succeed, and in many cases they have<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> saved them from failure.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip Two:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As soon as you start your business, launch <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a8%d8%b1%d9%85%d8%ac%d8%a9-%d9%85%d9%88%d9%82%d8%b9-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/\">website<\/a> a professionally designed website with plenty of information about your company or new venture. Through it, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This website will introduce customers to your product and to you personally, and can also help you close many business deals.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.ibtdi.com\/en\/%d8%a8%d8%b1%d9%85%d8%ac%d8%a9-%d9%85%d9%88%d9%82%d8%b9-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/\"><span style=\"font-size: 24px;\">The best website design company<\/span><\/a><\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip 3:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Market and promote your product on one or more social media platforms, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and others.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> These platforms have huge numbers of members, including potential customers for your project. They can also help you build awareness of your brand or the products <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">you sell, or your company name.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span style=\"color: #ff6600;\"><strong>\u0645\u0644\u0627\u062d\u0638\u0629 \u0647\u0627\u0645\u0629<\/strong>:<\/span> You may publish lots of posts, photos, and tweets on social media without getting any engagement. The key is not to give up. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Keep promoting your products and sharing quality promotional content. Over time, you\u2019ll find that you\u2019re starting to gain followers.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip 4:<\/span><\/h2>\n<div class=\"code-block code-block-8\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Study your potential customers carefully and identify their needs and wants. Then work to meet them by offering suitable products. You can do this <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">by analyzing the requests and questions people post on your project\u2019s social media pages, as well as by monitoring their trends and comments.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip 5:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you offer a product\u2014whether a good, service, idea, or anything else\u2014and want potential customers to choose you over your competitors, try <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to highlight its advantages or competitive edge. If you make a convincing case and present competitive advantages that truly matter to consumers or potential customers, then a large number <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">of them will do business with you. The opposite is equally true.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span style=\"color: #ff6600;\"><strong>\u0645\u0644\u0627\u062d\u0638\u0629 \u0647\u0627\u0645\u0629<\/strong>:<\/span> If you don\u2019t highlight your product\u2019s competitive advantages to potential customers, they\u2019ll compare providers offering the same product based on price <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and location. If your price is attractive and your location is nearby, many customers may choose you for those two reasons alone\u2014but that may not happen if a competitor offers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">compelling competitive advantages. If your price is higher than your competitors\u2019 or your location is farther away, you\u2019ll almost certainly lose those customers to them.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip 6:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A satisfied customer will be happy to do business with you again\u2014and may even want to tell friends and acquaintances about the positive experience <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">they had with you. In fact, this is one of the best marketing methods of all: imagine the customer promoting your business without even realizing it, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and imagine that the people listening are their friends. They won\u2019t think the customer is promoting you; they\u2019ll simply want to do business with you because you\u2019ve inspired them to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">On the other hand, an unhappy customer won\u2019t do business with you again and will tell friends and acquaintances about their bad experience with you, creating <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a desire to stay away from you\u2014which, of course, will result in significant losses for your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span style=\"color: #ff6600;\"><strong>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a<\/strong>:<\/span> If a woman visits a particular hair salon and receives excellent service, a great hairstyle, and a good price, she will certainly be <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">happy with the salon and return whenever she wants a new hairstyle. She\u2019ll also tell her friends about the salon, its benefits, and its great prices, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">creating a desire among them to visit. The opposite is equally true.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip 7:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Always make sure to keep up with the latest exhibitions and<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-design-a-successful-strategy-to-participate-in-exhibitions-and-conferences\/\">Conferences<\/a> Whether in your city, nearby cities, or even abroad, make sure to take part<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in trade shows and conferences related to your field or industry. This will help you meet new potential clients and strike business deals. You may also <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">meet suppliers or providers of materials or goods, and start working with some of them\u2014especially if they\u2019re better than your current suppliers. You\u2019ll also <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0633\u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u064a \u0628\u0639\u0636 \u0645\u0646 \u0632\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u0648\u0628\u0639\u0636 \u0645\u0646\u00a0<em>\u0631\u0648\u0627\u062f \u0627\u0644\u0627\u0639\u0645\u0627\u0644<\/em>\u00a0\u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639\u0647\u0645 \u0641\u064a\u0645\u0627 \u0628\u0639\u062f \u0627\u0648 \u0627\u0633\u062a\u0634\u0627\u0631\u062a\u0647\u0645 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0627\u0645\u0648\u0631<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip 8:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Don\u2019t let yourself fall behind your competitors. With technology advancing rapidly, many entrepreneurs and business owners have developed their skills and embraced <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">They use the latest technology to market their businesses and products\u2014and you should too. For example, you could create a mobile app and use it to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">sell or promote your products. You could also <a href=\"https:\/\/www.ibtdi.com\/en\/10%d8%a3%d8%b4%d9%8a%d8%a7%d8%a1-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%84%d9%91%d8%a7-%d9%8a%d8%ae%d8%b7%d8%a6-%d8%a8%d9%87%d8%a7-%d9%85%d8%b3%d9%88%d9%82%d9%88-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89\/\">Content Marketing<\/a> use videos, as many business owners and entrepreneurs do today, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or develop accounting and sales software for your company.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip Nine:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Make sure you specialize rather than spread yourself too thin. Choosing a specific market and target audience, then directing focused marketing campaigns at them, can help you <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">turn many of those target customers into loyal customers. But if you market your products without choosing a specific market or audience, you\u2019ll waste your money. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and your efforts, without getting what you want in return.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Tip Ten:<\/span><\/h2>\n<div class=\"code-block code-block-9\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you follow the marketing advice we\u2019ve shared and apply it to the letter, you may still not succeed. Before putting it into practice, focus on the quality and value of your product, and make sure it <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">is useful and meets a customer need. You should also be honest in everything you say about your products. If you claim your product has a feature that sets it apart from competitors\u2019 products, and customers buy it but don\u2019t find that feature, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">they\u2019ll be dissatisfied, you\u2019ll lose a great deal of credibility, and you\u2019ll almost certainly fail.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0627\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0646 \u062a\u0643\u0648\u0646 \u0627\u062d\u062f\u00a0\u0631\u0648\u0627\u062f \u0627\u0644\u0627\u0639\u0645\u0627\u0644\u00a0\u0627\u0644\u0645\u062a\u0645\u064a\u0632\u064a\u0646\u00a0\u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0648\u0627\u0644\u0627\u0631\u0628\u0627\u062d\u00a0\u0648\u0644\u0643\u0646\u0643 \u062a\u0631\u064a \u0627\u0646 \u0627\u0644\u0648\u0636\u0639 \u0635\u0639\u0628 \u0628\u0633\u0628\u0628 \u0648\u062c\u0648\u062f \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u062a\u0645\u064a\u0632\u064a\u0646\u00a0\u0627\u0648 \u0644\u0633\u0628\u0628 \u0627\u0641\u0642\u062a\u0627\u0631\u0642\u0643 \u0644\u0644\u062e\u0628\u0631\u0629<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,1465,14895,4916,4501,16220,16218,2199,6274,2166,800,6306,16219],"class_list":["post-14227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-1465","tag-14895","tag-4916","tag-4501","tag-16220","tag-16218","tag-2199","tag-6274","tag-2166","tag-800","tag-6306","tag-16219"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14227"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14228"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}