{"id":14221,"date":"2018-06-04T23:28:17","date_gmt":"2018-06-04T20:28:17","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14221"},"modified":"2018-06-04T23:28:17","modified_gmt":"2018-06-04T20:28:17","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%af%d9%8a%d8%b1-%d9%85%d8%aa%d8%ac%d8%b1%d9%83-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83-%d8%a8%d9%86%d8%ac%d8%a7%d8%ad-%d8%9f","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%af%d9%8a%d8%b1-%d9%85%d8%aa%d8%ac%d8%b1%d9%83-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83-%d8%a8%d9%86%d8%ac%d8%a7%d8%ad-%d8%9f\/","title":{"rendered":"How to Successfully Manage Your Facebook Store"},"content":{"rendered":"

\"Related<\/p>\n

 <\/p>\n

\u064a\u0635\u0646\u0641 \u0645\u0648\u0642\u0639\u00a0Facebook<\/strong>\u00a0\u0639\u0644\u064a \u0627\u0646\u0629 \u0623\u0643\u0628\u0631 \u0645\u0648\u0642\u0639 \u062a\u0648\u0627\u0635\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u0649 \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0643\u0645\u0627 \u0623\u0646 \u0639\u062f\u062f \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647 \u0641\u064a \u062a\u0632\u0627\u064a\u062f \u0645\u0633\u062a\u0645\u0631 \u0641\u0644\u0642\u062f \u0628\u0644\u063a \u0639\u062f\u062f \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0629<\/span><\/p>\n

More than 1.5 billion users to date\u2014a huge number that makes the site ideal for marketing. In fact, many <\/span><\/p>\n

ordinary people have set up Facebook pages and groups, showcased products there, and managed to sell many of them and earn excellent profits <\/span><\/p>\n

some have even become wealthy. In addition, Facebook has become a marketing tool that gives marketers and business owners plenty of room to <\/span><\/p>\n

projects to develop their brand. To make your marketing more effective, you need to promote your products and ensure their quality so that you can reach <\/span><\/p>\n

an unlimited number of users.<\/span><\/p>\n

\n

.<\/p>\n<\/div>\n

First, get to know Ashley White:<\/span><\/h2>\n

Just as each of us has a favorite hobby we excel at, Ashley White had hers: she hand-crafted keepsake albums for everyone around her who was <\/span><\/p>\n

about to get married. She later became known for her talent in designing these albums. Ashley then branched out, creating birthday gifts <\/span><\/p>\n

inspired by her first child. Ashley realized she was spending a lot of time creating designs to meet customer requests, so she decided to leave her job and focus full-time<\/span><\/p>\n

on designing and fulfilling her customers\u2019 orders.<\/span><\/p>\n

<\/div>\n

The high demand for Ashley\u2019s designs made her feel successful and gave her the confidence to expand and sell more. So she decided to set up<\/span><\/p>\n

an online store called \u201cPolkadot Alley\u201d to sell her products. She also added more items, including clothing, children\u2019s gifts, and shoes <\/span><\/p>\n

in cheerful colors, along with other products.<\/span><\/p>\n

.<\/p>\n

The idea of doing business on Facebook:<\/span><\/h2>\n

After setting up the store, Ashley spent a long time looking for suppliers to provide goods she didn\u2019t make herself. She found them only on Facebook pages,<\/span><\/p>\n

While researching, she noticed the huge number of buyers and sellers on Facebook. This led her to consider using Facebook for her business in 2011 <\/span><\/p>\n

because it had millions of users, including many potential customers. She created a Facebook page under the store\u2019s name and managed it <\/span><\/p>\n

effectively, which helped her earn an estimated $400,000 by the end of 2012. In 2013, her profits increased significantly, reaching <\/span><\/p>\n

Up to $1.5 million.<\/span><\/p>\n

.<\/p>\n

How Ashley works:<\/span><\/h2>\n

Ashley showcased her products on Facebook. Anyone interested in buying an item would leave a comment on its photo, and Ashley would then send the product <\/span><\/p>\n

and sales invoice to their address through a shipping company. But after she managed to sell 400 dresses in just three hours, she realized that handling orders through comments <\/span><\/p>\n

was not practical at all. So she decided to find a way to automate the business. She came across the Soldsie app, which enabled her to <\/span><\/p>\n

send invoices to buyers electronically and let them pay by credit card or PayPal. It also helped her manage purchases, cancel <\/span><\/p>\n

orders, or make changes to them.<\/span><\/p>\n

\u0628\u0630\u0644\u062a \u0622\u0634\u0644\u064a \u0645\u062c\u0647\u0648\u062f\u0627 \u0643\u0628\u064a\u0631\u0627 \u0641\u0649 \u0627\u0644\u0639\u0645\u0644 \u0644\u0645\u062f\u0629 6 \u0634\u0647\u0648\u0631 \u0645\u062a\u0648\u0627\u0635\u0644\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u00a0Facebook<\/em>\u00a0growing her page\u2019s user base and keeping them up to date with <\/span><\/p>\n

everything new on her page. At the time, Ashley began offering discounts on some of her products twice a week. She also posted photos of products that would <\/span><\/p>\n

go on sale, giving interested customers time to save some money. Ashley then also created a connection between her youngest daughter, Elysine, and <\/span><\/p>\n

her followers to strengthen their relationship. Her followers also became eager to hear the latest news about her daughter, and she encouraged them to answer one another\u2019s questions. <\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646.<\/span><\/p>\n

<\/div>\n

Ashley\u2019s pricing strategy is as follows: she adds a maximum of $8 to each shipping order, depending on the destination, and offers prices unmatched by other <\/span><\/p>\n

stores. Discounts bring prices down significantly, and orders are shipped two days after payment is received.<\/span><\/p>\n

.<\/p>\n

Tips for managing a Facebook store:<\/span><\/h2>\n

Ashley pointed out a few things to keep in mind: e-commerce requires constant attention, as many people leave comments<\/span><\/p>\n

on your pages. You need to respond promptly without delay, and you need a capable team, because customers want their orders fulfilled quickly. Last but not<\/span><\/p>\n

least, you need to be patient, learn how to treat your customers appropriately, and keep your composure and reactions in check if someone behaves badly.<\/span><\/p>\n

.<\/p>\n

Set up your store on Facebook:<\/span><\/h2>\n

Ashley White\u2019s success story is not just for reading\u2014it\u2019s also a chance to learn. From it, you can learn how to manage a Facebook store, how to sell, and how to <\/span><\/p>\n

connect with merchants and suppliers, and how to automate your business if you want to move away from managing orders through comments. And, of course, after learning and becoming familiar with everything <\/span><\/p>\n

You can create a new page, promote it, and use it to showcase and sell your own products. Over time, you can grow <\/span><\/p>\n

and increase your profits and sales. If this venture doesn\u2019t succeed, you haven\u2019t lost much\u2014you\u2019ve gained experience and learned something you didn\u2019t know before.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u064a\u0635\u0646\u0641 \u0645\u0648\u0642\u0639\u00a0\u0627\u0644\u0641\u064a\u0633 \u0628\u0648\u0643\u00a0\u0639\u0644\u064a \u0627\u0646\u0629 \u0623\u0643\u0628\u0631 \u0645\u0648\u0642\u0639 \u062a\u0648\u0627\u0635\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u0649 \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0643\u0645\u0627 \u0623\u0646 \u0639\u062f\u062f \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647 \u0641\u064a \u062a\u0632\u0627\u064a\u062f \u0645\u0633\u062a\u0645\u0631 \u0641\u0644\u0642\u062f \u0628\u0644\u063a \u0639\u062f\u062f \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0629 \u0645\u0627 \u064a\u0632\u064a\u062f\u00a01.5 \u0645\u0644\u064a\u0627\u0631 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[16206,781,783,3435,5982,15794,16205,798,873,16204,16207],"class_list":["post-14221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-16206","tag-781","tag-783","tag-3435","tag-5982","tag-15794","tag-16205","tag-798","tag-873","tag-16204","tag-16207"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14221"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14222"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}