{"id":14153,"date":"2018-06-02T21:58:06","date_gmt":"2018-06-02T18:58:06","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14153"},"modified":"2018-06-02T21:59:45","modified_gmt":"2018-06-02T18:59:45","slug":"learn-about-old-and-new-marketing-rules-and-their-impact-on-your-business","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/learn-about-old-and-new-marketing-rules-and-their-impact-on-your-business\/","title":{"rendered":"Learn About Old and New Marketing Principles and How They Affect Your Business"},"content":{"rendered":"

\"Image<\/p>\n

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Everything changes over the days and years. What we used in the past and found effective may no longer be useful today\u2014and may even cause problems. Marketing <\/span><\/p>\n

also changes over time. Methods that were used in previous years and achieved remarkable success may no longer work today, given the significant differences <\/span><\/p>\n

between consumers\u2019 needs and preferences in the past and their needs and preferences today. That\u2019s why we prepared an article titled \u201cLearn About Old and New Marketing Rules <\/span><\/p>\n

and Their Impact on Your Business<\/span>\u201d \u0648\u0647\u0648 \u0645\u0642\u0627\u0644 \u064a\u062a\u0645 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0627\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0627\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u0649\u00a0<\/span>Marketing<\/em>\u00a0\u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0630\u0649 <\/span><\/p>\n

\u064a\u0645\u0643\u0646<\/span>What happens if you follow these methods or ignore them? For your information, this article is not our own original work; it quotes an important section from the book \u201c<\/span><\/p>\n

Business-to-Business Selling\u201d <\/span>by author Geoffrey James.<\/span><\/p>\n

.<\/p>\n

Old marketing rules:<\/span><\/h2>\n
<\/div>\n

\u2013 Market products that people need so they\u2019ll sell easily.<\/span><\/p>\n

\u2013 Try to reach a very large number of people with attractive advertising.<\/span><\/p>\n

\u2013 Using the company\u2019s brand in the marketing process.<\/span><\/p>\n

These are the rules that many companies followed in the past to generate substantial profits and build highly renowned brands that are still well known today, <\/span><\/p>\n

such as Coca-Cola, Sony, and others. However, these rules are no longer effective, and even the companies that once relied on them have moved away from them.<\/span><\/p>\n

The reasons include:<\/span><\/p>\n

\u2013 Consumers have shifted from large market segments to smaller ones, each with its own interests and needs, driven by the rise of media, the internet, and other channels.<\/span><\/p>\n

\u2013 The increase in advertising from different companies has led customers to pay less attention to what those companies have to offer.<\/span><\/p>\n

.<\/p>\n

\n

The new rules of marketing:<\/span><\/h2>\n

\u2013 Market products tailored to a specific segment of customers or consumers.<\/span><\/p>\n

\u2013 Earn consumers\u2019 trust and support by targeting them with ads and messages.<\/span><\/p>\n

\u2013 Shape future marketing offers around your audience and customers, based on what they prefer and want.<\/span><\/p>\n

Comparing the old rules of marketing with the new ones, we can conclude that what is happening now is the exact opposite of what happened<\/span><\/p>\n

in the past. Insisting on using old methods will not pay off; it will cost you a lot of money and expose you to many <\/span><\/p>\n

The lecturer and your use of new methods will indeed increase your sales and profits.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

  \u064a\u062a\u063a\u064a\u0631 \u0643\u0644 \u0634\u0626 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0627\u064a\u0627\u0645 \u0648\u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0641\u0645\u0627 \u0643\u0646\u0627 \u0646\u0633\u062a\u062e\u062f\u0645\u0629 \u0642\u062f\u064a\u0645\u0627\u064b \u0648\u064a\u0639\u0645\u0644 \u0645\u0639\u0646\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u062c\u064a\u062f\u0629 \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0645\u062c\u062f\u0649 \u0647\u0630\u0629 \u0627\u0644\u0627\u064a\u0627\u0645 \u0628\u0644 \u0648\u064a\u0633\u0628\u0628 \u0644\u0646\u0627 \u0627\u0644\u0645\u0634\u0627\u0643\u0644\u060c [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[7244,781,2031,1321,16165,3075,16163,16164,1481],"class_list":["post-14153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-7244","tag-781","tag-2031","tag-1321","tag-16165","tag-3075","tag-16163","tag-16164","tag-1481"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14153"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14160"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}