{"id":14104,"date":"2018-05-30T15:59:46","date_gmt":"2018-05-30T12:59:46","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=14104"},"modified":"2018-05-30T15:59:46","modified_gmt":"2018-05-30T12:59:46","slug":"how-do-you-keep-your-customers-and-gain-new-customers","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-do-you-keep-your-customers-and-gain-new-customers\/","title":{"rendered":"How to Retain Customers and Win New Ones Despite Fierce Competition"},"content":{"rendered":"

\"Related<\/p>\n

 <\/p>\n

Customers have become the primary influence on the design and quality of companies\u2019 products. Modern marketing books show that companies devote all their efforts <\/span><\/p>\n

\u0644\u062e\u062f\u0645\u0629\u00a0Customers<\/strong>\u00a0\u0628\u0623\u0641\u0636\u0644 \u0634\u0643\u0644 \u0645\u0645\u0643\u0646 \u0648\u0630\u0644\u0643 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0645 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0645\u0646\u0647\u0645 \u0639\u0644\u0649 \u0642\u064a\u0645 \u0627\u064a\u062c\u0627\u0628\u064a\u0629 \u062a\u062c\u0639\u0644\u0647\u0645 \u064a\u0631\u0634\u062d\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u0627\u062e\u0631\u064a\u0646 \u0645\u0645\u0627 \u064a\u0643\u0633\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 <\/span><\/p>\n

new customers. When we compare these companies with others that still rely solely on production-oriented or sales-oriented policies, without puttingCustomers<\/em>\u00a0\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 <\/span><\/p>\n

the customer first, we find that customers turn to whoever serves them better and meets their needs. Looking back a little, we find that some companies were once giants. <\/span><\/p>\n

Their shares faded, and others disappeared completely and declared bankruptcy. On the other hand, some companies have retained their position in the market because they were able to<\/span><\/p>\n

understand their customers\u2019 needs and meet them.<\/span><\/p>\n

.<\/p>\n

How companies choose which customers to serve:<\/span><\/h2>\n

To begin with, if a company is new or plans to launch a new product, it divides the market into customer segments and then selects one of them. <\/span><\/p>\n

To serve them as effectively as possible, let\u2019s use an example and assume the new product is a shampoo for hair loss and the target segment is women aged <\/span><\/p>\n

20 \u0627\u0644\u064a 40 \u0639\u0627\u0645.<\/span><\/p>\n

.<\/p>\n

How to retain customers:<\/span><\/h2>\n

Companies conduct research to identify the needs and wants of their chosen customers. They then try to meet those requirements, and if the company succeeds, <\/span><\/p>\n

it will certainly retain its customers, even when there are many competitors. To continue the example, suppose a woman buys the company\u2019s shampoo <\/span><\/p>\n

and gets positive results. She will naturally buy it again, allowing the company to retain her as a customer.<\/span><\/p>\n

.<\/p>\n

Growing your customer base:<\/span><\/h2>\n
<\/div>\n

When a company serves its customers exceptionally well, they talk about their great experiences with the product. Suppose the woman who tried the shampoo <\/span><\/p>\n

meets a friend who has the same symptoms. She will naturally tell her about her experience and recommend that she buy the product. In this way, she has spread the word <\/span><\/p>\n

A positive perception of the company led to an increase in its customer base.<\/span><\/p>\n

.<\/p>\n

Why this article matters to you:<\/span><\/h2>\n

If you own a commercial or manufacturing business, or are planning to launch a new venture, you should put your customers first and understand exactly what they need<\/span><\/p>\n

and deliver it to them so you can retain them, attract new customers, and, of course, increase your profits.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0627\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0627\u0644\u0645\u062a\u062d\u0643\u0645 \u0627\u0644\u0627\u0648\u0644 \u0641\u064a \u0634\u0643\u0644 \u0648\u0646\u0648\u0639\u064a\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0641\u0641\u064a \u0643\u062a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0646\u062c\u062f \u0627\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0633\u062e\u0631 \u0643\u0644 \u0637\u0627\u0642\u062a\u0647\u0627 \u0644\u062e\u062f\u0645\u0629\u00a0\u0627\u0644\u0632\u0628\u0627\u0626\u0646\u00a0\u0628\u0623\u0641\u0636\u0644 \u0634\u0643\u0644 \u0645\u0645\u0643\u0646 \u0648\u0630\u0644\u0643 \u0644\u0644\u062d\u0641\u0627\u0638 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":14106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2031,2091,2731,16128,12893,16127,1487],"class_list":["post-14104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2031","tag-2091","tag-2731","tag-16128","tag-12893","tag-16127","tag-1487"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=14104"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/14104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/14106"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=14104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=14104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=14104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}