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Every salesperson wants to achieve better results by constantly seeking to attract more attention and reach more customers, with the goal of making <\/span><\/p>\n more sales and earning greater profits.<\/span><\/p>\n A smart salesperson works hard to avoid the mistakes most salespeople make\u2014mistakes that can cost them dearly, whether through wasted time<\/span><\/p>\n or effort, or lost customers.<\/span><\/p>\n But a professional salesperson always learns from mistakes and doesn\u2019t repeat them. It\u2019s impossible to avoid making mistakes altogether, but we can identify what we\u2019re doing <\/span><\/p>\n Mistakes\u2014and work to address them and improve our performance.<\/span><\/p>\n Here are 10 common mistakes made by many salespeople:<\/span><\/p>\n ><\/p>\n This is one of the most common mistakes. A product or service exists to meet a specific need. If you want to sell the product, make sure you know what need it meets. <\/span><\/p>\n First, focus on the customer\u2019s needs, then build a bridge from there.<\/span><\/p>\n ><\/p>\n Don\u2019t rush to assess a customer based on their appearance or clothing. If you judge them by their appearance, what they wear, or the way they speak, you\u2019ll misidentify the kind of <\/span><\/p>\n customer they are and deal with them in a way that won\u2019t help you make the sale.<\/span><\/p>\n .<\/p>\n This means failing to ask the right questions about a customer\u2019s wants or needs before starting the sales process. A professional salesperson should be curious, more <\/span><\/p>\n humble, and always ask rather than assume.<\/span><\/p>\n .<\/p>\n Some salespeople are chatterboxes. Don\u2019t be one of them! When you talk too much, you miss the chance to learn your prospect\u2019s real needs. And it\u2019s <\/span><\/p>\n hard to sell something if you don\u2019t know why someone wants to buy it. Ask short, open-ended questions such as, \u201cCould you tell me more about that?\u201d or \u201c<\/span><\/p>\n \u201cWhat\u2019s the main concern?\u201d or \u201cCould you help me understand more about\u2026\u201d Then pause and listen.<\/span><\/p>\n .<\/p>\n If you resort to this kind of approach, be sure you\u2019ll lose the customer, who will never come back. Pressuring them to buy the product suggests that you\u2019re afraid they\u2019ll find <\/span><\/p>\n a better deal than the one you\u2019re offering, and that you care only about your own pocket.<\/span><\/p>\n .<\/p>\n You\u2019ll often find a salesperson who closes the sale and then immediately starts raising doubts by showering the buyer\u2019s decision with excessive praise: \u201cYou won\u2019t regret this,\u201d or \u201cThis is <\/span><\/p>\n the best deal you\u2019ve ever made.\u201d Once the sale is complete, anything you say can be held against you. This approach can dampen the customer\u2019s enthusiasm and, <\/span><\/p>\n at worst, the entire deal may be canceled.<\/span><\/p>\n .<\/p>\n Never discredit competing products on the market by claiming they are counterfeit or unfit for use. Don\u2019t speak badly about your competitors just to<\/span><\/p>\n show your customer that you are a respectful person who respects your competitors. This reflects your confidence and ethical approach, and shows that you truly have something they need and that you firmly believe <\/span><\/p>\n you are selling them something of genuine value.<\/span><\/p>\n .<\/p>\n Honesty and integrity are essential, even in the most difficult situations and darkest times, because they can significantly strengthen the trust between you and your customer. <\/span><\/p>\n Honesty and integrity are the foundation of building trust and establishing relationships with prospective customers, who will become loyal customers if you successfully convey this to them.<\/span><\/p>\n .<\/p>\n You\u2019ll run into trouble if you make promises or advertise features and benefits that the product doesn\u2019t have just to close as many sales as possible. Sooner or later<\/span><\/p>\n The customer will find out and may respond in a way that harms you, such as damaging your reputation in retaliation. This can have a very negative impact, especially since people tend to <\/span><\/p>\n believe what others say. So be careful not to make promises you can\u2019t keep.<\/span><\/p>\n .<\/p>\n No matter how much you need this prospect, or even if you feel you\u2019re about to lose them, never let desperation show in your words or facial expressions. <\/span><\/p>\n Desperation pushes people away and won\u2019t turn them into customers. Be confident, honest, prepared, and approachable. At the same time, always be <\/span><\/p>\n ready to walk away from the customer with confidence and self-respect, rather than clinging to them like a persistent fly.<\/span><\/p>\n Finally, remember that effective communication with prospects is one of the key foundations of a successful sales process. If you ask the right questions and listen to your customer, <\/span><\/p>\n They\u2019ll tell you exactly what they want or need, giving you the opportunity to sell them something that meets those needs\u2014and of course, they\u2019ll buy it from you.<\/span><\/p>","protected":false},"excerpt":{"rendered":" \u064a\u0631\u063a\u0628 \u0643\u0644 \u0631\u062c\u0644 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0639\u064a \u0627\u0644\u062f\u0627\u0626\u0645 \u0644\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0649 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":13621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[12142,5535,2185,1083,3250,13108,15811,3194],"class_list":["post-13620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-12142","tag-5535","tag-2185","tag-1083","tag-3250","tag-13108","tag-15811","tag-3194"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/13620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=13620"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/13620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/13621"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=13620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=13620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=13620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Selling the product instead of meeting the need<\/span><\/h2>\n
2. Judging the customer too quickly<\/span><\/h2>\n
3. Poor lead qualification<\/span><\/h2>\n
4. Talking too much and not listening<\/span><\/h2>\n
5. Pressuring the customer to buy today<\/span><\/h2>\n
6. Making the customer doubt the product<\/span><\/h2>\n
7. Disparaging competing products<\/span><\/h2>\n
8. Lack of honesty and integrity<\/span><\/h2>\n
9. Making promises you can\u2019t keep<\/span><\/h2>\n
10. Acting in a way that makes you seem desperate<\/span><\/h2>\n