{"id":13432,"date":"2018-04-14T18:42:52","date_gmt":"2018-04-14T15:42:52","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=13432"},"modified":"2018-04-14T18:42:52","modified_gmt":"2018-04-14T15:42:52","slug":"7-strategies-for-marketing-via-video","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/7-strategies-for-marketing-via-video\/","title":{"rendered":"7 Video Marketing Strategies"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/steemitimages.com\/DQmRtw4H4jKawNhKWkk2Dtoy5nQK1iPtJVMVT1sCM5cX7Kz\/27323699560_4a5c4e857e_b.jpg\" alt=\"Image result for 7 Strategies for Marketing via Video\" width=\"630\" height=\"331\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Marketing videos are everywhere on social media. Browse Facebook, for example, and you\u2019ll see plenty of similar content, whether <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">it\u2019s promoting products or services. Since users share these ads across multiple social platforms, marketing videos are one of the best ways <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to reach customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">But video content involves more than simply posting an ad or promotional material on social media. To reach customers effectively<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and strengthen your brand, the content should also educate viewers about the advertised product or service and engage them by adding <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0634\u062e\u0635\u064a.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here are 7 strategies to help you market your product or service through video and increase customer engagement:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1. Ask and answer questions<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s a great strategy for<a href=\"https:\/\/www.ibtdi.com\/en\/6-%d8%a7%d8%b5%d9%84%d8%a7%d8%ad%d8%a7%d8%aa-%d8%aa%d8%ac%d8%b9%d9%84-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d8%a3%d9%83%d8%ab%d8%b1-%d8%ac%d8%b0\/\">Attracting customers<\/a>; asking and answering questions through video content introduces potential customers to the service or product<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in a helpful and engaging way.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">2. Using a personal touch<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When marketers use a personal touch in commercial advertising or in promoting a particular service or product, it helps strengthen and develop your brand, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and communicate your message to customers more clearly than a direct corporate approach.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3. Connect display advertising with Facebook<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Facebook is an important network for showcasing similar marketing content. It lets you focus on your target audience, reach a wider audience with your ad, and retarget <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">users with more strategic messages.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4. Support Other Marketing Initiatives<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can use video publishing to support and enhance content in blogs, e-books, and more. Providing a spoken summary of written text <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">is a great way to add a personal touch to your content and an opportunity to showcase your culture.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">5. Create Interactive Videos<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can engage viewers with an experience by creating interactive videos. Using clickable graphics and a question-and-answer format <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">increases engagement, provides in-depth viewer analytics, and demonstrates the effectiveness of your content and messaging.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">6. Strengthen the sales cycle<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Advertising this way is an effective means of improving marketing and sales. You can strengthen the sales cycle by identifying the advertising materials you can use <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">from product launch through closing the deal. This also helps make messaging more organized and offers more compelling.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">7. Make the video authentic and human:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can increase views of a marketing ad by using authentic, human content. This makes the message the ad conveys feel more realistic and persuasive.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u062a\u0646\u062a\u0634\u0631 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0648\u0644\u0648 \u062a\u0635\u0641\u062d\u062a \u0641\u064a \u201c\u0641\u064a\u0633\u0628\u0648\u0643\u201d \u0645\u062b\u0644\u0627\u064b\u060c \u0633\u062a\u0631\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629\u060c \u0633\u0648\u0627\u0621 \u0623\u0643\u0627\u0646\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0645<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":13446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[12499,14357,2031,3250,1676,15680,11937,5072,1473,15682,15681,1103,10817,1487,15679],"class_list":["post-13432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-12499","tag-14357","tag-2031","tag-3250","tag-1676","tag-15680","tag-11937","tag-5072","tag-1473","tag-15682","tag-15681","tag-1103","tag-10817","tag-1487","tag-15679"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/13432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=13432"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/13432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/13446"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=13432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=13432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=13432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}