{"id":13062,"date":"2018-02-24T13:13:45","date_gmt":"2018-02-24T10:13:45","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=13062"},"modified":"2018-02-24T03:15:06","modified_gmt":"2018-02-24T00:15:06","slug":"seven-mistakes-made-during-marketing-by-social-media","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/seven-mistakes-made-during-marketing-by-social-media\/","title":{"rendered":"Seven Mistakes to Avoid in Social Media Marketing"},"content":{"rendered":"

\"Image<\/a><\/p>\n

Below are some Mistakes You Might Make When Promoting Your Company on Social Media<\/a> so you can recognize and fix them:<\/span><\/p>\n

.
\n–\u00a0\u0625\u0646\u0646\u0627 \u0646\u0639\u0631\u0641 \u0623\u0646\u0643 \u062a\u0631\u0648\u0651\u0650\u062c \u0644\u0634\u0631\u0643\u062a\u0643 \u0641\u0644\u0627 \u062d\u0627\u062c\u0629 \u0644\u062a\u0630\u0643\u064a\u0631\u0646\u0627 \u0628\u0630\u0644\u0643:<\/strong>\u00a0<\/span><\/h2>\n

One of the biggest mistakes you can make is constantly posting promotional content about your products and services, because followers and fans don\u2019t want to read an overview of<\/span><\/p>\n

your company\u2019s history every day. They want to connect and interact with you personally. Consider the following example of overpromotion in the real world: when you\u2019re in a store <\/span><\/p>\n

the faint but persistent background din of ads we don\u2019t want to hear. Wouldn\u2019t it have been better for the store owners to just play some music? If<\/span><\/p>\n

A successful company publishes a variety of topics that enrich the browsing experience. Take Parmid, for example, which made use of the Olympics logo <\/span><\/p>\n

used by Google and published content about the event while sharing special work-related posts, encouraging users to engage with it more and more.<\/span><\/p>\n

.
\n–\u00a0\u0639\u062f\u0645 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 \u0648\u0627\u0644\u0623\u062a\u0628\u0627\u0639:<\/strong><\/span><\/h2>\n

\u00a0\u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0634\u0631 \u0645\u0644\u0635\u0642\u0627\u062a \u0634\u0631\u0643\u062a\u0643 \u064a\u0633\u062a\u062c\u064a\u0628 \u0627\u0644\u0646\u0627\u0633 \u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631\u060c \u0644\u0630\u0644\u0643 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0647\u0624\u0644\u0627\u0621 \u0644\u0623\u0646 \u062a\u0631\u0643 \u0623\u062d\u062f \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0637\u0631\u0648\u062d\u0629 \u0639\u0644\u064a\u0643 \u0645\u0646 \u062f\u0648\u0646 \u0625\u062c\u0627\u0628\u0629 \u0642\u062f <\/span><\/p>\n

cost you a potential customer. It\u2019s best to stay active on the sites at least twice a day to let fans know you\u2019re there. We asked <\/span><\/p>\n

the administrators of WWE\u2019s Facebook page whether they respond to every message they receive from customers, but they haven\u2019t replied yet! Users don\u2019t expect <\/span><\/p>\n

Small and medium-sized local businesses should respond within half an hour. But what about larger companies? You should check your social media pages <\/span><\/p>\n

at least every two hours to answer any questions that may come your way. You don\u2019t need to spend more than a few minutes each time, though, <\/span><\/p>\n

especially if you use free services like Hootsuite, which bring all your accounts across different social media platforms together in one place.<\/span><\/p>\n

.
\n–\u00a0\u062a\u0644\u0642\u064a \u0627\u0644\u0634\u0643\u0627\u0648\u0649:<\/strong>\u00a0<\/span><\/h2>\n

Every company receives complaints from time to time, and customers know this, so ignoring them is inappropriate. Most companies delete complaints and follow up with <\/span><\/p>\n

customers, but that\u2019s not a good idea, because everyone browsing has already read the deleted complaint, but hasn\u2019t seen any solution. If the complaint is public, you can resolve it directly, <\/span><\/p>\n

If the matter is personal or confidential, let customers know they should email you or call you. This shows Customer satisfaction<\/a> \u0644\u064a\u0639\u0644\u0645\u0648\u0627 <\/span><\/p>\n

that you care about their complaints and are committed to resolving them.<\/span><\/p>\n

.
\n–\u00a0\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0644\u064a\u0646\u0629:<\/strong><\/span><\/h2>\n

\u00a0\u064a\u0646\u0628\u063a\u064a \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u062f \u0625\u0644\u0649 \u0635\u0641\u062d\u062a\u0643 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629. \u0641\u0625\u0646 \u0643\u0646\u062a \u0644\u0627 \u062a\u062d\u0628\u0630 \u0627\u062d\u062a\u0648\u0627\u0621 \u0635\u0641\u062d\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0634\u062a\u0627\u0626\u0645\u060c <\/span><\/p>\n

\u064a\u0645\u0643\u0646\u0643 \u0628\u0628\u0633\u0627\u0637\u0629 \u062d\u0630\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u0648\u0646\u0634\u0631 \u0631\u0633\u0627\u0644\u0629 \u0645\u0641\u0627\u062f\u0647\u0627 “\u0625\u0646\u0646\u0627 \u0644\u0627 \u0646\u062a\u0633\u0627\u0645\u062d \u0645\u0639 \u0627\u0644\u0634\u062a\u0627\u0626\u0645 \u0647\u0646\u0627\u060c \u0644\u0623\u0646\u0646\u0627 \u0646\u0633\u0639\u0649 \u0644\u0628\u0646\u0627\u0621 \u0628\u064a\u0626\u0629 \u0648\u062f\u0648\u062f\u0629 \u0628\u064a\u0646 \u0632\u0628\u0627\u0626\u0646\u0646\u0627”. \u0648\u0644\u0643\u0646 \u062d\u0627\u0630\u0631 \u0645\u0646 \u0641\u0642\u062f\u0627\u0646 \u0647\u0624\u0644\u0627\u0621 <\/span><\/p>\n

and followers you\u2019ve worked so hard to attract.<\/span><\/p>\n

.
\n–\u00a0\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0633\u0648\u0627\u0642:<\/strong><\/span><\/h2>\n

\u00a0\u0625\u0646\u0647\u0645\u0627 \u0627\u0644\u0643\u0644\u0645\u062a\u0627\u0646 \u0627\u0644\u0644\u062a\u0627\u0646 \u062a\u0648\u062f\u064a\u0627\u0646 \u0628\u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u062d\u0627\u0641\u0629 \u0627\u0644\u062c\u0646\u0648\u0646\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0636\u0637\u0631\u0648\u0646\u00a0 \u0644\u062a\u0632\u0648\u064a\u062f \u0645\u062f\u064a\u0631 \u0627\u0644\u0628\u0646\u0643 \u0628\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644<\/a>! If your target market isn\u2019t made up of <\/span><\/p>\n

\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0641\u0644\u0645\u064e \u062a\u0641\u0639\u0644\u061f \u0641\u0644\u0627 \u062c\u062f\u0648\u0649 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0635\u0641\u062d\u0629 \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0625\u0646 \u0644\u0645 \u064a\u0643\u0646 \u0632\u0628\u0627\u0626\u0646\u0643 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647\u0627.\u00a0<\/span><\/p>\n

.
\n–\u00a0\u0627\u0644\u0634\u0645\u0648\u0644\u064a\u0629:<\/strong><\/span><\/h2>\n

\u00a0\u0642\u062f \u062a\u064f\u0641\u0627\u062c\u0623 \u0628\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0644\u0642\u0627\u0647\u0627 \u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0636\u0645\u064a\u0631 \u0646\u062d\u0646 \u0639\u0648\u0636\u0627\u064b \u0639\u0646 \u0627\u0633\u0645 \u0627\u0644\u0634\u0631\u0643\u0629. \u0641\u0645\u0646 \u0634\u0623\u0646 \u0630\u0644\u0643 \u0623\u0646 \u064a\u0637\u0648\u0651\u0631 \u0639\u0644\u0627\u0642\u062a\u0643 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u0628\u062f\u0644\u062a \u062c\u0645\u0644\u0629 <\/span><\/p>\n

“\u0634\u0631\u0643\u062a\u064a \u062a\u0638\u0646” \u0628\u062c\u0645\u0644\u0629 “\u0625\u0646\u0646\u0627 \u0646\u0638\u0646” \u0641\u0633\u064a\u0634\u0639\u0631 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0628\u0623\u0646\u0647\u0645 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639\u0643 \u0634\u062e\u0635\u064a\u0627\u064b.<\/span><\/p>\n

.
\n–\u00a0\u0623\u0628\u0644\u063a \u0627\u0644\u0645\u062a\u062f\u0631\u0628\u064a\u0646<\/strong>\u00a0\u0628\u0623\u0646 \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u064a\u062a\u0644\u0642\u0648\u0627 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0646\u0634\u0648\u062f\u0629\u060c \u0641\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u062d\u064a\u0637 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0639\u0644\u0645\u0627\u064b \u0628\u0623\u0646\u0643 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0648\u0627\u0642\u0639 <\/span><\/p>\n

As they engage with you, their friends will no doubt hear about it and may want to join you too. So, it <\/span><\/p>\n

takes a little patience.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0646\u0642\u062f\u0645 \u0644\u0643 \u0641\u064a \u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0631\u062a\u0643\u0628\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0631\u0648\u064a\u062c \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0646\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u062f\u0631\u0627\u0643\u0647\u0627 \u0648\u062d\u0644\u0647\u0627: . –\u00a0\u0625\u0646\u0646\u0627 \u0646\u0639\u0631\u0641 \u0623\u0646\u0643 \u062a\u0631\u0648\u0651\u0650\u062c [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":13071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[3397,14458,15502,15503,2648,14337,2031,10542,1388,2868,15504,10546,2203,7937],"class_list":["post-13062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-hootsuite","tag-14458","tag-15502","tag-15503","tag-2648","tag-14337","tag-2031","tag-10542","tag-1388","tag-2868","tag-15504","tag-10546","tag-2203","tag-7937"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/13062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=13062"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/13062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/13071"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=13062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=13062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=13062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}