{"id":12147,"date":"2018-01-15T21:13:44","date_gmt":"2018-01-15T18:13:44","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=12147"},"modified":"2018-01-15T21:13:44","modified_gmt":"2018-01-15T18:13:44","slug":"%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d8%b4%d9%87%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d9%88%d8%aa%d9%87%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d8%b4%d9%87%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d9%88%d8%aa%d9%87%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84\/","title":{"rendered":"Learn About the Importance of Website Promotion and Search Engine Optimization"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

Many companies have a website, but most of these websites do not appear in Search engines<\/a>, which means losing potential customers who <\/span><\/p>\n

can make purchases through your website. Over the past decade, the internet has become the easiest way to find information or search for products. As soon as <\/span><\/p>\n

For example, when a user enters a word into Google, many results appear. They may like one of them and start browsing, and could be persuaded <\/span><\/p>\n

\u0628\u0623\u062d\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u064a\u0642\u0648\u0645 \u0628\u0634\u0631\u0627\u0621\u0647 \u0648\u0630\u0644\u0643 \u064a\u0631\u062c\u0639 \u0627\u0644\u0649 \u0636\u0631\u0648\u0631\u0629 \u0648\u0627\u0647\u0645\u064a\u0629\u00a0search engine optimization<\/a><\/span><\/p>\n

.<\/p>\n

The Importance of Website Promotion and Search Engine Optimization<\/strong><\/span><\/a><\/h1>\n

.<\/p>\n

1- Reach Target Customers<\/strong><\/span><\/h2>\n

\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 Website promotion<\/a> Optimizing your website for search engines helps you reach targeted customers who are searching for something specific. This could be <\/span><\/p>\n

useful information, a product they want to compare, or a product they have already decided to buy. Ranking among the top search results <\/span><\/p>\n

increases your chances of reaching customers interested in your industry or product. That\u2019s why, before launching an SEO campaign for your website, <\/span><\/p>\n

it\u2019s important to create a plan for your target customers. This plan should include selecting target keywords and estimating the number of visits you expect from these customers.<\/span><\/p>\n

.<\/p>\n

2- Build Brand Awareness<\/strong><\/span><\/h2>\n

SEO can help build awareness of new brands. It can also help promote Brands<\/a> through search engine optimization <\/span><\/p>\n

in building trust with your target customers over time. The more value customers get from a website through the useful information they <\/span><\/p>\n

are looking for, the more widely known your brand or product becomes.<\/span><\/p>\n

.<\/p>\n

3- Increase Sales<\/strong><\/span><\/h2>\n

Once customers are convinced by the information and services you offer, they may buy your products or use your services, which means increased sales through search engine <\/span><\/p>\n

optimization. But keep in mind that customers don\u2019t make a purchase right away. They first need to trust that the services you offer will genuinely benefit them, and they will compare them <\/span><\/p>\n

with other options.<\/span><\/p>\n

.<\/p>\n

4- Increase Website Traffic<\/strong><\/span><\/h2>\n

Increasing targeted traffic to your website is one of the goals of search engine optimization for websites<\/a>, and increasing traffic helps build your popularity across the <\/span><\/p>\n

internet. This is achieved by identifying the search keywords users are looking for and estimating traffic over a specific period. To increase website traffic, <\/span><\/p>\n

your website should include a blog featuring useful information your customers are searching for. This helps boost the popularity and visibility of your website and products.<\/span><\/p>\n

.<\/p>\n

5- Lower Costs<\/strong><\/span><\/h2>\n

Optimizing your website for search engines helps you reach targeted customers at a lower cost than paid advertising. This is because it relies on <\/span><\/p>\n

Paid advertising is subject to market competition: the more competition there is, the higher the cost. Paid ads are a fast way to drive engagement and acquire <\/span><\/p>\n

customers compared with search engine optimization, which can take months to deliver results. But once you stop running ads, customer engagement disappears completely\u2014 <\/span><\/p>\n

unlike search engine optimization, which continues to deliver steady results.<\/span><\/p>\n

.<\/p>\n

6- Building trust with your customers<\/strong><\/span><\/h2>\n

Search engines like Google prioritize user satisfaction. Any content that isn\u2019t useful to the target audience or doesn\u2019t meet their needs will be removed from the top <\/span><\/p>\n

results and replaced by more credible content. Appearing at the top of search results builds users\u2019 trust in your website, especially when the content <\/span><\/p>\n

is useful to customers. Over time, as you build trust with your customers, they may start considering your products or recommending them to others.<\/span><\/p>\n

Getting started with promoting your website and optimizing it for search engines will bring in more potential customers who are a good fit. Companies whose websites aren\u2019t optimized <\/span><\/p>\n

for search engines, meanwhile, will lose many of their potential customers.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062f\u064a\u0647\u0627 \u0645\u0648\u0642\u0639 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a, \u0648\u0644\u0643\u0646 \u0623\u063a\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0644\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b, \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0641\u0642\u062f \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":12149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[15108,13870,13263,3250,12948,1034,2046,15109,15107],"class_list":["post-12147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-15108","tag-13870","tag-13263","tag-3250","tag-12948","tag-1034","tag-2046","tag-15109","tag-15107"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/12147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=12147"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/12147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/12149"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=12147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=12147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=12147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}