{"id":12095,"date":"2018-01-15T15:22:30","date_gmt":"2018-01-15T12:22:30","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=12095"},"modified":"2018-01-15T15:22:30","modified_gmt":"2018-01-15T12:22:30","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%a7%d9%81%d8%b8-%d8%b9%d9%84%d9%8a-%d9%88%d9%84%d8%a7%d8%a1-%d8%b9%d9%85%d9%84%d8%a7%d8%a1%d9%83-%d8%9f","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%a7%d9%81%d8%b8-%d8%b9%d9%84%d9%8a-%d9%88%d9%84%d8%a7%d8%a1-%d8%b9%d9%85%d9%84%d8%a7%d8%a1%d9%83-%d8%9f\/","title":{"rendered":"How to Maintain Customer Loyalty"},"content":{"rendered":"
<\/div>\n

\"Image<\/a><\/p>\n

The topic of has long been discussed repeatedly in the world of marketing. Customer retention<\/a>; this strategy is the foundation of the companies that generate the most <\/span><\/p>\n

for profits, as well as a challenge that needs to be addressed. One simple approach to tackling this challenge can change how you think about customer loyalty.<\/span><\/p>\n

Selling to the same customer for a second time depends largely on how the first sale was handled when the proposal was presented to them, turning them from a prospective customer into a <\/span><\/p>\n

customer who bought what was offered to them; as with any other approach used for post-sales.<\/span><\/p>\n

\u0648\u064a\u0623\u062a\u064a \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> This often results from targeting the right customer with the right solution, designed to meet their expectations and keep pace with\u2014or exceed\u2014their aspirations <\/span><\/p>\n

and expectations through Sales<\/a> or constructive conversations that lead to meaningful outcomes.<\/span><\/p>\n

Constructive conversations rely on three distinct elements:<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641:<\/span><\/p>\n

The goal here is to determine whether the prospective customer truly fits the ideal market you\u2019re targeting. If you\u2019ve run a successful marketing campaign up to this point, <\/span><\/p>\n

you\u2019ll usually end up attracting the right customers. Your constructive conversation should therefore help you quickly assess each prospect <\/span><\/p>\n

so you can move forward with your efforts to meet their aspirations and expectations, which you identified in your initial activity and which usually include <\/span><\/p>\n

a process or mechanism used when a prospective customer calls or sends an email.<\/span><\/p>\n

.<\/p>\n

Presentation and Delivery:<\/span><\/h2>\n


\n<\/span>\u062a\u062d\u062a\u0627\u062c \u0645\u0639\u0638\u0645 Business<\/a> to present some kind of proposal to the prospective buyer, either in person or by phone. The most appropriate <\/span><\/p>\n

tool for this is what might be called an \u201cinternal seminar\u201d\u2014a semi-scripted presentation delivered during the first meeting <\/span><\/p>\n

with or visit to the customer. Everyone presenting to this customer should use the same approach in the same way.<\/span><\/p>\n

.<\/p>\n

Closing the deal:<\/span><\/h2>\n

The third pillar of a dialogue system is a planned series of \u201cinitial purchases,\u201d carried out in a coherent, consistent, and steady way to welcome <\/span><\/p>\n

an inquiry, a purchase order, or a delivery; to hand over goods; or to finalize an agreement. Sometimes, you need to take a step back in building the relationship, and in doing so you\u2019ll find <\/span><\/p>\n

your way toward receiving purchase orders.<\/span><\/p>\n

Although many \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> spend months chasing and attracting new customers, business owners often have no <\/span><\/p>\n

processes in place to ensure they meet or exceed customer expectations and aspirations. Once they win a customer and establish a relationship with<\/span><\/p>\n

As part of a contractual commitment, they need to show the customer how to get the greatest possible benefit from the new relationship or product through <\/span><\/p>\n

a new-customer toolkit. That\u2019s right\u2014the educational marketing approach doesn\u2019t end once the sale is complete.<\/span><\/p>\n

.<\/p>\n

Accordingly, the new-customer toolkit should include the following information:<\/span><\/p>\n

– \u0645\u0627 \u062a\u0645 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u064a\u0647 \u062d\u0627\u0644\u064a\u0627\u064b.<\/span><\/p>\n

– \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631 \u0639\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n

– \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n

– \u0646\u0633\u062e\u0629 \u0645\u0646 \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629.<\/span><\/p>\n

– \u0645\u0627 \u0646\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0634\u0631\u0648\u0639 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639\u0647.<\/span><\/p>\n

– \u0643\u064a\u0641\u064a\u0629 \u062d\u0635\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f- \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n

– \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0646\u0627 \u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u0623\u0633\u0626\u0644\u0629 \u0623\u0648 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a.<\/span><\/p>\n

– \u0645\u0627 \u064a\u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0627 \u0641\u064a\u0645\u0627 \u0628\u0639\u062f.<\/span><\/p>\n

Nothing undermines a client relationship faster than failing to set their initial expectations and then work diligently to meet them. And introducing <\/span><\/p>\n

A series of documents and a system for communicating that information, demonstrating a high level of skill and professionalism in dealing with<\/span><\/p>\n

customers as they run their business. It is a system for earning customer loyalty, based on established marketing principles that any of your employees can apply <\/span><\/p>\n

and follow.<\/span><\/p>\n

\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0644\u0637\u0627\u0644\u0645\u0627 \u0634\u0647\u062f \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0631\u0642 \u0645\u0631\u0627\u0631\u0627\u064b \u0648\u062a\u0643\u0631\u0627\u0631\u0627\u064b \u0625\u0644\u0649 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061b \u0625\u0630 \u062a\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0633\u0627\u0633\u0627\u064b \u062a\u0642\u0648\u0645 \u0639\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u062d\u0642\u064a\u0642\u0627\u064b \u0644\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0623\u0646\u0647\u0627 \u062a\u0639\u062f\u0651 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":12125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[779,781,4066,12307,2091,1676,10546,13142,2203,1102,10845,15099],"class_list":["post-12095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-779","tag-781","tag-4066","tag-12307","tag-2091","tag-1676","tag-10546","tag-13142","tag-2203","tag-1102","tag-10845","tag-15099"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/12095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=12095"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/12095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/12125"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=12095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=12095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=12095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}