{"id":11852,"date":"2018-01-08T18:51:43","date_gmt":"2018-01-08T15:51:43","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=11852"},"modified":"2018-01-08T18:51:43","modified_gmt":"2018-01-08T15:51:43","slug":"%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-seo","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.massoft.org\/images\/seo.png\" alt=\"Image result for Search Engine Optimization (SEO)\" width=\"692\" height=\"355\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/top-15-search-engine-optimizers-for-website-pages\/\">Search Engine Optimization<\/a> (<a href=\"https:\/\/www.ibtdi.com\/en\/5-ways-to-improve-your-seo-ranking\/\">SEO<\/a>) is the process of influencing the visibility of a website or webpage in <a href=\"https:\/\/www.ibtdi.com\/en\/one-step-to-top-search-results-for-business-owners\/\">search engine results<\/a> \u0645\u062b\u0644 \u201cgoogle\u201d <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or Yahoo, Bing, and others. In general, the higher a website ranks in search results, the more visitors the site attracts through <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">search engines, helping it attract more visitors from top search results. SEO can target different types of searches, including image search, local search, video search, academic search, and news search. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">different types of searches, including image search, local search, video search, academic search, and news search.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The abbreviation \u201cSEO\u201d or \u201c<a href=\"https:\/\/wp.me\/p6Laog-35a\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization<\/a>\u201d \u0625\u0644\u0649 \u0645\u0635\u0637\u0644\u062d \u201c<a href=\"https:\/\/wp.me\/p6Laog-35a\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization<\/a>\u201d or \u201csearch engine optimizer.\u201d It is considered <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Choosing an SEO service provider is an important decision that could improve your website and save you time.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are many search engines, each with its own way of working. These include Google, Yahoo, Ask, and About, and each has its own method of ranking results. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">also known as rank. Many methods have emerged for achieving the highest rankings in search engines\u2014and this is where the idea of an organizer or optimizer <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">of search engines (Serch Engein Optmisar) came from, in terms of ranking results on the first pages.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"bre\" style=\"color: #00ccff; font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The beginnings of search engine optimization:<\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Search engine optimization began in 1990, when website owners started preparing their sites to appear in search engine results. At the time, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">website owners realized the true value of having a page from their website appear on the first pages of search engine results. However, the term <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u201cSearch engine optimization\u201d began to be used in 1997. Ten years later, in May 2007, Jason Gambert registered the term \u201cSEO\u201d as a trademark<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> The trademark was registered with the Arizona trademark office, but since the term \u201cSEO\u201d cannot be trademarked, the trademark was confiscated <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and the purchase price was refunded.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The early days of search engines were full of spam. Ranking in search results was easier, and spammers used keyword repetition <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">unnecessarily on their website pages to rank highly in search engines. Users were overwhelmed by the number of these pages <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">in search results, even though they contained no useful information and wasted users\u2019 time. But search engines began developing strategies to defend themselves <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">against these spammers.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"bre\" style=\"color: #00ccff; font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Search Engine Optimization:<\/span><\/h3>\n<div class=\"bsac bsac-clearfix bsac-post-middle bsac-float-center bsac-align-center bsac-column-1\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When search engines compare the pages in their index and decide which ones should appear near the top of search results, they rely<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on dozens of factors, including:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. Your domain name; the number and quality of links pointing to your site; your content; and your tags, headings, images, and more.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 2. Choosing the right keywords and preparing your website pages in line with the guidelines of search engines such as Google, Yahoo, and others.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 3. Placing links to your website on other sites with similar content to get the most value from link exchanges.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"bre\" style=\"color: #00ccff; font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Local SEO:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is the process of preparing and optimizing your website to appear in search results locally, so you can target your local audience, which represents <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is a huge opportunity for you.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"bre\" style=\"color: #00ccff; font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Benefits of local SEO:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- Make it easier for visitors near you or in the same region of the country to find your products or services.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 2- Less competition: instead of competing globally, you only compete for keywords with local competitors.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 3- \u0641\u0631\u0635\u0629 <a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-write-content-that-converts-visitors-into-customers\/\">Turn visitors into customers<\/a> Higher, because you\u2019ve reached more of your target audience.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 4- The shorter the distance between your product and your visitors, the more they trust you\u2014and the more likely they are to engage with you.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 5. Lower costs, since payment is made in person, with no shipping costs\u2014or at least keeping them to a minimum.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That was a brief introduction to SEO and how it improves your website\u2019s search rankings, helping you attract more visitors. One thing remains: <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One final tip: stay up to date with the latest SEO techniques, as they evolve rapidly.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0638\u0647\u0648\u0631 \u0623\u064a \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0635\u0641\u062d\u0629 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u201cgoogle\u201d \u0623\u0648 \u201cyahoo\u201d \u0623\u0648<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":11882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[13677,274,14970,9311,14016,3769,4799,1034,797,14969,1422,13558],"class_list":["post-11852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-local-seo","tag-seo","tag-14970","tag-9311","tag-14016","tag-3769","tag-4799","tag-1034","tag-797","tag-14969","tag-1422","tag-13558"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/11852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=11852"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/11852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/11882"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=11852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=11852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=11852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}