{"id":11657,"date":"2018-01-06T17:44:33","date_gmt":"2018-01-06T14:44:33","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=11657"},"modified":"2018-01-06T17:44:33","modified_gmt":"2018-01-06T14:44:33","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%b5%d9%84-%d8%b9%d9%84%d9%89-%d9%82%d8%a7%d8%a6%d9%85%d8%a9-%d8%a8%d8%b1%d9%8a%d8%af-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d9%85%d9%8f%d8%aa%d9%81%d8%a7","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%b5%d9%84-%d8%b9%d9%84%d9%89-%d9%82%d8%a7%d8%a6%d9%85%d8%a9-%d8%a8%d8%b1%d9%8a%d8%af-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d9%85%d9%8f%d8%aa%d9%81%d8%a7\/","title":{"rendered":"How to Build an Engaged Email List"},"content":{"rendered":"
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In the past, marketers focused mainly on building huge email lists. The bigger the list, the more people would receive and engage with your messages <\/span><\/p>\n

advertising. This belief was once widespread, but today, email marketing success depends on more than having a huge mailing list. Savvy marketers <\/span><\/p>\n

Savvy marketers know that having a relatively small but engaged mailing list is far better than having a large collection of email addresses<\/a> \u0627\u0644\u062a\u064a \u0644\u0627 <\/span><\/p>\n

They\u2019re already reading your emails. Those who care about and engage with your messages and products are very likely to become loyal customers. But that doesn\u2019t mean growing <\/span><\/p>\n

the number of email addresses on your list isn\u2019t important, because customer churn is a real issue.<\/span><\/p>\n

Here\u2019s a look at how to balance the growth andeffectiveness of your email list<\/a> and why doing so is essential to the success of your email marketing <\/span><\/p>\n

campaigns.<\/span><\/p>\n

.<\/p>\n<\/div>\n

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Email Distribution<\/span><\/h2>\n

One in five emails fails to reach the inbox, according to a recent study by Return Path. Email service providers monitor <\/span><\/p>\n

how customers interact with the emails they receive and use that to determine where messages are delivered. The more engagement <\/span><\/p>\n

The more subscribers engage with your emails\u2014by reading them, clicking links, or moving them to folders for later\u2014the more likely your messages are to reach <\/span><\/p>\n

the inbox in the future. Internet and email service providers look for this kind of positive email engagement. And, of course, it\u2019s what you <\/span><\/p>\n

need to keep your subscribers excited about the latest updates you share about your service. 58% of marketers say increasing customer engagement is their number-one <\/span><\/p>\n

priority.<\/span><\/p>\n

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Increasing customer engagement is essential not only for getting your emails into the inbox, but also for building long-term relationships with your customers. That\u2019s <\/span><\/p>\n

because customers who trust your brand are more loyal and engaged. By understanding your customers and what they like, you can create a plan that includes the types of content <\/span><\/p>\n

that meets their needs.<\/span><\/p>\n

.<\/p>\n

Understanding Customer Engagement<\/span><\/h2>\n

Since getting your messages into the inbox depends in part on customer engagement\u2014and increasing that engagement is what we want\u2014it\u2019s helpful to understand how it works. Email service providers determine <\/span><\/p>\n

the type of customer engagement based on readers\u2019 positive and sometimes negative responses to the email messages <\/span><\/p>\n

they receive. They look at actions such as rating, replying to, or forwarding a message as indicators of how engaged readers are and how much they interact with the content you provide, <\/span><\/p>\n

and therefore of the content\u2019s value. Marking a message as \u201cnot spam\u201d indicates that the reader took the time to find it in the <\/span><\/p>\n

spam folder. Meanwhile, actions such as filing a complaint or deleting a message without reading it are considered negative engagement. One action classified as a complaint is marking <\/span><\/p>\n

Marking a message as spam indicates that its content is unwanted. Positive and negative engagement signals play an important role in whether your <\/span><\/p>\n

messages reach readers.<\/span><\/p>\n

.<\/p>\n

Subscriber Engagement Metrics<\/span><\/h2>\n

You can track subscriber engagement metrics by monitoring key performance indicators such as clicks, message reads, exclusions, and unsubscribes. You can <\/span><\/p>\n

calculate your metrics by averaging these figures across several campaigns over a set period. This lets you find your average open rate <\/span><\/p>\n

and compare each campaign against it. You can then gauge how interested and engaged your readers are with your messages. Be sure to compare messages of <\/span><\/p>\n

the same type with one another\u2014for example, compare the rate of messages newsletters,<\/a> Compared with similar campaigns, including their promotional email rates.<\/span><\/p>\n

You can find these email campaign metrics in Campaign Monitor\u2019s Trends service, which gives you the information <\/span><\/p>\n

you need to understand exactly how readers interact with your emails. In addition to standard email statistics, you\u2019ll find the rates for your top five campaigns and customer journeys, <\/span><\/p>\n

as well as email delivery rates.<\/span><\/p>\n

\"002.jpg\"<\/a><\/span><\/p>\n

One metric not to overlook is the click-to-open rate (CTOR), which measures how effective your email content is and is a great indicator <\/span><\/p>\n

of how engaged customers are with your emails. Calculate it by dividing the number of unique clicks by the number of unique opens.<\/span><\/p>\n

.<\/p>\n

Email Strategy<\/span><\/h2>\n

Building an email marketing strategy is essential for keeping readers engaged and achieving your marketing goals. Starting with a welcome email is <\/span><\/p>\n

a good start, but follow it up with content tailored to each subscriber to keep them engaged with what you share in the future.<\/span><\/p>\n

\u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0642\u0631\u0651\u0627\u0621\u00a0<\/span>\u0645\u0639 \u0631\u0633\u0627\u0626\u0644\u0643.<\/span><\/p>\n

.<\/p>\n

1- \u0627\u0644\u0634\u0631\u064a\u062d\u0629<\/span><\/h3>\n

You can create multiple content segments to deliver content that better suits your readers. With segmentation, you can target people <\/span><\/p>\n

on your email list with content that\u2019s relevant to them. You can use location, demographics, email activity, purchasing activity, <\/span><\/p>\n

or even buyer personas to define your segments.<\/span><\/p>\n

.<\/p>\n

2. Automated Welcome Email<\/span><\/h3>\n

Automation is a great way to support your email marketing efforts. In fact, it doesn\u2019t replace weekly or monthly newsletters, <\/span><\/p>\n

product-specific promotional emails, or marketing campaigns. But creating an automated welcome email is a great way to get started with automated messaging. It <\/span><\/p>\n

lets you send messages to new subscribers right away, giving them the opportunity to engage with your business quickly. Create a series of automated messages that follow <\/span><\/p>\n

the welcome email. These messages can guide subscribers toward making a purchase, signing up for a website, or using a new software system.<\/span><\/p>\n

.<\/p>\n

3. Personalization<\/span><\/h3>\n

Subscribers tend to read and engage with messages that feel personal. In fact, emails with personalized subject lines are 26% more likely to be opened. Many marketers have started using readers\u2019 names in the subject line and body of the email. Some marketers have taken their approach further by using <\/span><\/p>\n

personalized <\/span><\/p>\n

Smart content can make messages more personal, as Adidas did in this example. Instead of sending the same message to every subscriber, <\/span><\/p>\n

you can use a follower\u2019s purchasing behavior, gender, location, and other factors to create personalized messages.<\/span><\/p>\n

.<\/p>\n

4- \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/h3>\n

Content plays a key role in bringing readers back for more. Blogs and guides complement your email content, and are easy for <\/span><\/p>\n

readers to use and inexpensive to create. For more ideas, read 50 Content Ideas for Your Next Newsletter.<\/span><\/p>\n

.<\/p>\n

Grow your email list<\/span><\/h2>\n

We\u2019ve seen how important engagement is in email marketing, so building an engaged list is essential. Likewise, growing your email list is<\/span><\/p>\n

essential because customers are constantly coming and going. You can\u2019t build an email list at random; it needs to be based on a strategy. <\/span><\/p>\n

It supports them. Using data is one of the most important factors in growing your email list. How you want to use the data (for smart content <\/span><\/p>\n

and personalization) determines what information you need to collect. Knowing what data your emails require also determines what information you collect <\/span><\/p>\n

for your list and how you build it.<\/span><\/p>\n

.<\/p>\n

\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u0645\u0648<\/span><\/h2>\n

The Trends tool helps you understand the growth of your email list. It makes it easy to find your total number of subscribers and how many are new. You can also <\/span><\/p>\n

see where your most engaged subscribers come from.<\/span><\/p>\n

\"004.jpg\"<\/a><\/span><\/p>\n

\u0641\u0631\u0635 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643<\/span><\/h2>\n

\u064a\u064f\u0645\u0627\u062b\u0644 \u0646\u0645\u0648 Email list<\/a> Simply put, give people plenty of opportunities to hear from you. Here are some common ways to collect sign-ups: <\/span><\/p>\n

\u0641\u064a \u0642\u0627\u0626\u0645\u0629 <\/span>\u0628\u0631\u064a\u062f\u0643:<\/span><\/p>\n

.<\/p>\n

1. Sign-up form<\/span><\/h3>\n

Create a sign-up form and ask for any information you may use now or later. Details such as date of birth, age, company information, or location can be very useful. <\/span><\/p>\n

As you start segmenting your content, you can add a sign-up form in several places on your website, not just the homepage. For example, you could <\/span><\/p>\n

place it on your blog\u2019s Contact Us page to increase sign-ups.<\/span><\/p>\n

.<\/p>\n

2- \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/h3>\n

The best time to ask a customer to join your email list is when they purchase your service. They\u2019ve already shown a clear interest in what you offer. <\/span><\/p>\n

Using an integration tool like Zapier, you can make sure every email address submitted after a purchase is automatically added to your list.<\/span><\/p>\n

.<\/p>\n

3. Social media<\/span><\/h3>\n

If you\u2019ve built a following on social media, you can take the opportunity to encourage them to subscribe to your email list. You can also <\/span><\/p>\n

quickly add a signup form to your Facebook page using the Facebook Subscribers app.<\/span><\/p>\n

.<\/p>\n

4. Combining lists<\/span><\/h3>\n

You can grow your email list using the email addresses you already have by integrating your CRM list and <\/span><\/p>\n

accounting software and digital commerce platforms with your Campaign Monitor account. This integration is a great way to automatically add customer data to your <\/span><\/p>\n

email lists.<\/span><\/p>\n

Never lose sight of the ultimate goals of your email list: you want subscribers to stay interested in your service and hear more from you. If you always remember that<\/span><\/p>\n

You\u2019re sure to find success.<\/span><\/p>\n

.<\/p>\n

In conclusion,<\/span><\/h2>\n

As marketers, we believe that building an email list is one of the most important parts of an email marketing strategy. You can\u2019t send your promotional messages to anyone<\/span><\/p>\n

without one. But it\u2019s important to understand how to build an email list and how readers engage with its messages. Keeping readers interested in what <\/span><\/p>\n

you send, clicking links, and sharing your messages helps ensure they reach the inbox. And sending content that matches readers\u2019 interests becomes much easier if <\/span><\/p>\n

you\u2019ve collected the right data about your readers beforehand. You can build a valuable list of engaged followers by putting a few important practices into action and improving them over time.<\/span><\/p>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

    \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0643\u0627\u0646 \u062c\u0644\u0651 \u0647\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0648\u0627\u0626\u0645 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0636\u062e\u0645\u0629. \u0641\u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0623\u0636\u062e\u0645 \u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0639\u062f\u062f \u0645\u0646 \u064a\u0633\u062a\u0644\u0645 \u0648\u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0631\u0633\u0627\u0626\u0644\u0643 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":11665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[14934,781,13235,2031,12307,5272,5982,10417,1604,14932,5669,10614,14933,3777,8134,14931,7937],"class_list":["post-11657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-14934","tag-781","tag-13235","tag-2031","tag-12307","tag-5272","tag-5982","tag-10417","tag-1604","tag-14932","tag-5669","tag-10614","tag-14933","tag-3777","tag-8134","tag-14931","tag-7937"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/11657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=11657"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/11657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/11665"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=11657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=11657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=11657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}