{"id":11654,"date":"2018-01-06T14:29:01","date_gmt":"2018-01-06T11:29:01","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=11654"},"modified":"2018-01-06T14:29:01","modified_gmt":"2018-01-06T11:29:01","slug":"3-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d9%91%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d9%91%d8%a9-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/3-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d9%91%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d9%91%d8%a9-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa\/","title":{"rendered":"3 Marketing Strategies to Boost Your Online Sales"},"content":{"rendered":"
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\"Image<\/a><\/p>\n

There\u2019s both a science and an art to increasing your online sales<\/a>, but many marketers and business owners make the mistake of thinking that their customers buy <\/span><\/p>\n

just a product or service and then go their separate ways. They overlook something crucial: customers begin a relationship with the product and its creator <\/span><\/p>\n

as soon as they buy it.<\/span><\/p>\n

Did you know that 81% of U.S. shoppers say they research online before buying a high-value product? The product <\/span><\/p>\n

or service you offer is really just one option among many available to buyers as they decide what best meets their needs\u2014unless <\/span><\/p>\n

you\u2019re offering the world a truly distinctive, one-of-a-kind product. You may have some features your competitors don\u2019t, but is that alone enough to <\/span><\/p>\n

give your customers a compelling reason to choose your product over competing options? I don\u2019t think so. You need more than that\u2014you need to give your customers a strong reason <\/span><\/p>\n

to choose you. That\u2019s why it\u2019s important to go beyond the conventional marketing approaches that may have worked well for you in the past. The next step is to build <\/span><\/p>\n

Build strong relationships with your audience before expecting them to become customers. That\u2019s why I\u2019ll explain in more detail how to do this using three unconventional marketing strategies that I <\/span><\/p>\n

personally used to increase my online sales.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n

\n
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1. Find your customers\u2019 pain points and talk to them about them.<\/span><\/h2>\n

You may be thinking: But this isn\u2019t a marketing strategy!<\/span><\/p>\n

Just bear with me for a moment.<\/span><\/p>\n

When I was preparing to launch my latest online course, the first thing I did was research and map out the journey my customers were likely to take <\/span><\/p>\n

to reach the point where buying my course would be the simplest and best solution to the problem they were facing.<\/span><\/p>\n

For example, before promoting my course on how to validate a business idea, I messaged, called, and interviewed many of my closest followers. <\/span><\/p>\n

to talk with them about the month-long course and hear their thoughts and what they hoped a course on the subject would include.<\/span><\/p>\n

We also focused on what they had struggled with in the past when testing whether their ideas were viable, and looked at the barriers that stop most people from even <\/span><\/p>\n

getting started. We explored possible ways to help them succeed with their side hustles from start to finish.<\/span><\/p>\n

In the end, we all agreed that we wanted a simple, step-by-step plan for going from a rough idea to earning the first profit from the first customer in a reasonable amount of time.<\/span><\/p>\n

This research and analysis therefore became my marketing plan.<\/span><\/p>\n

Involving these followers in shaping the final version of my course had amazing results and an unexpected impact on its marketing. It not only made them participants <\/span><\/p>\n

This not only helped them shape what the course would cover, but also made them feel that I cared and strengthened our relationship\u2014especially since, while preparing <\/span><\/p>\n

the course, I was personally helping them validate their ideas. This gave me the opportunity to use their successes as real-world examples in <\/span><\/p>\n

my course, making it more credible and engaging.<\/span><\/p>\n

Because I promised that my course would address the biggest challenges faced by these followers, whose feedback I had gathered earlier, more than 75% of them became <\/span><\/p>\n

customers and bought the course after it launched.<\/span><\/p>\n

.<\/p>\n

2. Build trust with your audience.<\/span><\/h2>\n

Before I could expect my followers to buy my course, I first needed to earn their trust.<\/span><\/p>\n

\u0643\u064a\u0641 \u0641\u0639\u0644\u062a \u0630\u0644\u0643\u061f<\/span><\/p>\n

After speaking with a group of followers who had shared their feedback, it was clear they wanted to see results that backed up what I was saying\u2014and for me to prove that their feedback <\/span><\/p>\n

\u0623\u062b\u0645\u0631\u062a \u0642\u064a\u0645\u062a\u0647\u0627.<\/span><\/p>\n

So I ran a live, 30-day challenge on my blog to test the viability of a business idea, sharing the challenge publicly as it unfolded. I asked my readers to <\/span><\/p>\n

tell me what kind of business they wanted me to use as the example for my challenge, and I posted weekly progress updates, including what was <\/span><\/p>\n

working and what wasn\u2019t. I also shared traffic, email subscriber, and sales figures with them.<\/span><\/p>\n

The result was 23,000 words documenting the process of testing an idea\u2019s viability. That post became one of the most viewed, shared, and commented-on posts on my blog <\/span><\/p>\n

launch\u2014it came close to the top of the rankings Search engines<\/a> among approaches used to validate a business idea.<\/span><\/p>\n

None of the promotional plans currently available could have had the impact this did, nor could they have convinced my readers simply to trust me and my promises <\/span><\/p>\n

\u2014no matter how compelling\u2014if I hadn\u2019t shown them a real-life example of myself following my own advice and getting effective results.<\/span><\/p>\n

In addition to building trust with my audience, I also benefited from the challenge: it gave my readers a wealth of valuable information and gave me the opportunity <\/span><\/p>\n

to put theoretical plans into practice.<\/span><\/p>\n

.<\/p>\n

3. Partner with other influencers and business owners in similar fields.<\/span><\/h2>\n

Which bloggers, influencers, entrepreneurs, or others target a similar customer base?<\/span><\/p>\n

To launch my course on testing whether an idea is viable, I partnered with Crew, which reaches a wider audience of aspiring entrepreneurs <\/span><\/p>\n

and has strong relationships with its followers, including startup experts and young professionals and creatives who are tired <\/span><\/p>\n

of their routine jobs.<\/span><\/p>\n

Most importantly, their followers aren\u2019t just looking for content about building businesses\u2014they\u2019re also interested in putting what they learn into practice. These are exactly the people <\/span><\/p>\n

I target them. Whether they\u2019ve failed in the past or achieved a reasonable degree of success, what mattered was that I wanted to promote my course to people with a history of <\/span><\/p>\n

taking action, whether they succeeded or not.<\/span><\/p>\n

Partnerships can open up many unexpected and enticing opportunities, including:<\/span><\/p>\n

.<\/p>\n

- Exposure to the people on your partner\u2019s email list, as well as their followers on Social media<\/a> as well as their existing customers<\/span><\/p>\n

- Borrowing credibility and trust by partnering with someone more established than you<\/span><\/p>\n

-Amplify the impact of your promotional efforts<\/span><\/p>\n

-Leverage your partner\u2019s expertise and skills, and get their help when you need it<\/span><\/p>\n

-Create opportunities to partner with more celebrities and entrepreneurs<\/span><\/p>\n

Once you partner with a person or company that excels in its field to help promote your next product, you\u2019ll soon find it easier to team up with <\/span><\/p>\n

other high-profile partners.<\/span><\/p>\n

It\u2019s like a snowball effect.<\/span><\/p>\n

Looking back at my own model, two partnerships with Crowe opened the door for me to connect with bestselling authors like Pat Flynn, <\/span><\/p>\n

Chris Guillebeau, and Nir Eyal, among others, and bring them in as bonuses for my course. In turn, this introduced my course to their audiences.<\/span><\/p>\n

When you think about collaborating with new partners, consider what\u2019s in it for them. You can incentivize them to partner with you <\/span><\/p>\n

by paying them to promote your product. That\u2019s the best way to make sure you attract them.<\/span><\/p>\n

If you can\u2019t do that, another option is to offer access to a new audience they\u2019d like to reach. You can also explore <\/span><\/p>\n

other ways to use your skills and abilities to benefit your partner\u2014and give them a compelling reason to join you.<\/span><\/p>\n

.<\/p>\n

Marketing isn\u2019t just about plans\u2014it\u2019s about communicating more.<\/span><\/h2>\n

No matter how great your product or service is, if you can\u2019t build a strong, genuine relationship with your audience in your community, you\u2019ll have a hard time<\/span><\/p>\n

turning your audience into paying customers.<\/span><\/p>\n

Do these three things to build those relationships before you start bringing your idea to life:<\/span><\/p>\n

.<\/p>\n

- Talk to your audience, learn about their pain points, and develop your product with them<\/span><\/p>\n

- Build your audience\u2019s trust by following your own advice and using your product before they do\u2014and show them the results<\/span><\/p>\n

- Partner with influencers and entrepreneurs who can help you develop and grow<\/span><\/p>\n

Once your audience becomes customers, deliver on the promises you made\u2014and go beyond them. Show them you care, and give them a reason to come back.<\/span><\/p>\n

Build strong, mutually beneficial relationships with your audience, and you\u2019ll earn a loyal customer base that\u2019s devoted to you and your products, <\/span><\/p>\n

and stays with you for years to come.<\/span><\/p>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

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