{"id":11267,"date":"2017-12-19T11:11:43","date_gmt":"2017-12-19T08:11:43","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=11267"},"modified":"2017-12-19T02:43:05","modified_gmt":"2017-12-18T23:43:05","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d9%8a%d9%88-%d9%81%d9%89-%d8%aa%d8%b5%d8%af%d8%b1-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d9%8a%d9%88-%d9%81%d9%89-%d8%aa%d8%b5%d8%af%d8%b1-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab\/","title":{"rendered":"What Are the SEO Essentials for Ranking at the Top of Search Results?"},"content":{"rendered":"

\"Image<\/a><\/p>\n

SEO<\/a> Optimizing websites for search engines the right way to attract more visitors from search engines organically, using the same <\/span><\/p>\n

content already on your site.<\/span><\/p>\n

The English term is SEO<\/a> an abbreviation for: Search engine optimization<\/span><\/p>\n

SEO has become a very important part of creating any website or blog, so it should not be neglected or overlooked. It is divided into two parts:<\/span><\/p>\n

.<\/p>\n

–On-page SEO<\/a> Applied within the website\u2019s pages (On-page SEO)<\/span><\/p>\n

–Off-page SEO<\/a> Applied outside the website (Off-page SEO)<\/span><\/p>\n

These methods are usedto optimize a website for search engines so it can get more traffic from them.<\/a><\/span><\/p>\n

.<\/p>\n

The importance of SEO for every website<\/span><\/h2>\n

SEO is especially important for every website or blog owner because search engine visitors are the most valuable and highly targeted audience of all. <\/span><\/p>\n

All other types of visitors.<\/span><\/p>\n

The only way to attract quality visitors from search engines is to optimize your website so that it meets the requirements they set <\/span><\/p>\n

\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span>which determine the ranking of results in every search.<\/span><\/p>\n

\u00a0.<\/span><\/div>\n

For example:<\/span><\/p>\n

.
\n If an internet user searches for a phrase like \u201cYouTube channel ideas,\u201d<\/span><\/p>\n

hundreds of websites have articles about that search phrase.<\/span><\/p>\n

However, many websites have copied the same topic from other sites.<\/span><\/p>\n

One site has unique content that addresses this point. Of course, a search engine such as Google will prioritize that site in the top search results<\/span><\/p>\n

because it has unique content.<\/span><\/p>\n

That\u2019s because original content is one of the requirements considered by all search engines\u2014and one of the most important.<\/span><\/p>\n

.<\/p>\n

What are the steps to optimize your website for search engines?<\/span><\/h2>\n

This is the question every website owner and SEO beginner asks.<\/span><\/p>\n

Here, we\u2019ll answer it in a few key points.<\/span><\/p>\n

.<\/p>\n

Create the right SEO plan for your website<\/strong><\/span><\/span><\/p>\n


\n<\/strong><\/span>Planning is the first and most essential element behind any successful endeavor.<\/span><\/p>\n

When it comes to online marketing in all its forms, good planning matters more than anything else.<\/span><\/p>\n

When creating or setting up a website or blog, choosing Keywords<\/a> the topics your website will cover in advance is one of the most important steps in SEO.<\/span><\/p>\n

You should choose keywords you can realistically compete for against other websites targeting them.<\/span><\/p>\n

\u00a0<\/span><\/div>\n

There are two more popular approaches to planning the keywords your website will target.<\/span><\/p>\n

.<\/p>\n

1. Choosing broad, popular keywords.<\/span><\/p>\n

These are searched by a large number of visitors every month, so you need to be highly competitive.<\/span><\/p>\n

Competition for these keywords is extremely fierce. One example is \u201cweight loss.\u201d<\/span><\/p>\n

.<\/p>\n

2. A specialized, highly targeted keyword approach.<\/span><\/h2>\n

\u0647\u0630\u0647 Keywords<\/a>\u00a0\u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u062a\u0643\u0648\u0646 \u062c\u0645\u0644 \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u0631\u062f\u0629 \u0644\u0630\u0644\u0643 \u0633\u0648\u0641 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0627 \u0645\u0639\u062f\u0644 \u0627\u0642\u0644 \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0634\u0647\u0631\u064a\u0629.<\/span><\/p>\n

But if you use them strategically, they can give you a competitive advantage.<\/span><\/p>\n

And you get a good amount of traffic from it.<\/span><\/p>\n

Example: \u201cLosing weight through exercise\u201d<\/span><\/p>\n

\u0627\u064a\u0636\u0627 \u0639\u0646\u062f\u00a0\u0627\u062e\u062a\u064a\u0627\u0631\u00a0\u0627\u0644\u062f\u0648\u0645\u064a\u0646<\/a>\u00a0\u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0645\u0648\u0642\u0639 \u0639\u0644\u064a\u0643 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u064a\u0636\u0627. \u0648\u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647\u0627 \u0646\u0633\u0628\u0629 \u0628\u062d\u062b \u062c\u064a\u062f\u0647.<\/span><\/p>\n

It should be relevant to the content you plan to publish, as this is an important SEO factor.<\/span><\/p>\n

.<\/p>\n

On-page SEO<\/strong><\/span><\/h2>\n

This refers to everything you do within your website\u2019s pages\u2014such as writing and editing\u2014to improve your site\u2019s performance in search engines and, in turn, achieve a rate <\/span><\/p>\n

Higher than visitors.<\/span><\/p>\n

.<\/p>\n

Key elements of on-page SEO<\/span><\/h2>\n

.<\/p>\n

-\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0635\u0641\u062d\u0629<\/span><\/p>\n

\u064a\u062c\u0628 \u0627\u0646 \u062a\u062e\u062a\u0627\u0631 \u0639\u0646\u0648\u0627\u0646 \u0641\u0631\u064a\u062f<\/a> And unique to every web page on your site.<\/span><\/p>\n

This title should be relevant and accurately reflect the page\u2019s content.<\/span><\/p>\n

You should also write each page title to match the words visitors use\u2014not your own preferences.<\/span><\/p>\n

Remember that the first thing search engines look at is page titles and how well they match the keywords users enter. <\/span><\/p>\n

search engines.<\/span><\/p>\n

.<\/p>\n

-\u0648\u0635\u0641 \u0627\u0644\u0635\u0641\u062d\u0629<\/span><\/span><\/p>\n


\n<\/strong><\/span>\u0627\u064a\u0636\u0627 \u0639\u0646\u062f \u0648\u0636\u0639 \u0627\u0644\u0648\u0635\u0641<\/a> You need to write an appropriate description in the right way\u2014you can\u2019t just stuff it with keywords.<\/span><\/p>\n

Add an appropriate description to each page on your website, using the terms people search for online.<\/span><\/p>\n

Do not use the same description for two different pages.<\/span><\/p>\n

 <\/p>\n

Images and links<\/span><\/p>\n

When you select images or add links within an article, include an image description or descriptive link text.<\/span><\/p>\n

These descriptions and labels are also important factors in your website\u2019s on-page SEO.<\/span><\/p>\n

When your article is fully optimized for SEO, it can rank among the top results in search engines.<\/span><\/p>\n

.<\/p>\n

The content of each page on your website<\/span><\/p>\n

Every page on your website should have unique, distinctive content\u2014not copied from other websites. You should also keep adding topics to your website<\/span><\/p>\n

on a regular basis.<\/span><\/p>\n

\u00a0.<\/span><\/p>\n

Off-page SEO<\/strong><\/span><\/h2>\n

This means strengthening and building your website\u2019s presence externally by promoting and publicizing it in ways that are suitable for SEO.<\/span><\/p>\n

.<\/p>\n

Submit your website to Google and Bing search engines.<\/span><\/p>\n

This is one of the first steps you should take if you want to attract visitors from Google or Yahoo.<\/span><\/p>\n

This is very easy. Just go to the webmaster tools for\u0645\u062d\u0631\u0643 \u0628\u062d\u062b \u062c\u0648\u062c\u0644<\/a> \u0648\u0645\u062d\u0631\u0643 \u0628\u062d\u062b \u0628\u064a\u0646\u062c<\/a> and add your website.<\/span><\/p>\n

.<\/p>\n

- Building backlinks to your website<\/span><\/p>\n

This is one of the most important factors. If you use it properly, it can benefit you by strengthening your website, improving its ranking, and helping it appear more prominently in search results.<\/span><\/p>\n

But if you use it incorrectly, the results can be negative, and your website could also be penalized.<\/span><\/p>\n

.<\/p>\n

- Use your website link as your signature on forums<\/span><\/p>\n


\n<\/strong>By adding a short bio and your website link when you post in discussions, your signature will be displayed, bringing in visitors and strengthening your website.<\/span><\/p>\n

.<\/p>\n

- Advertising exchanges with websites and forums<\/span><\/span><\/p>\n


\n<\/strong><\/span>This is also a good strategy: partner with the owner of a website or blog in a similar field, place links or a banner for your site on theirs, and do the same for them on yours.<\/span><\/p>\n

This helps you attract visitors and earn strong backlinks to your website.<\/span><\/p>\n

.<\/p>\n

- Share links to your website on social media and video-sharing platforms.<\/span><\/p>\n

You can bring more traffic to your website through these platforms. Just create a dedicated page or group, start attracting followers, and share your links.<\/span><\/p>\n

Ultimately, SEO is essential for any website, but it must be used correctly to get the most out of it.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0627\u0644\u0633\u064a\u0648 \u064a\u0639\u0646\u064a \u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a \u0645\u0639\u062f\u0644 \u0627\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u0635\u0648\u0631\u0629 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u064a \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0628\u0645\u0648\u0642\u0639\u0643. \u0648\u0627\u0644\u0643\u0644\u0645\u0629 \u0628\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0647\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":11311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[274,14689,13889,9311,13682,13683,784,13701,13302,14487,14688,14691,14690,54,7937,57,14318],"class_list":["post-11267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-seo","tag-14689","tag-13889","tag-9311","tag-13682","tag-13683","tag-784","tag-13701","tag-13302","tag-14487","tag-14688","tag-14691","tag-14690","tag-54","tag-7937","tag-57","tag-14318"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/11267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=11267"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/11267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/11311"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=11267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=11267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=11267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}