{"id":10964,"date":"2017-12-09T16:48:25","date_gmt":"2017-12-09T13:48:25","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10964"},"modified":"2017-12-09T16:48:25","modified_gmt":"2017-12-09T13:48:25","slug":"%d9%a1%d9%a0-%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d8%aa%d8%aa%d8%a3%d9%83%d8%af-%d9%85%d9%86-%d8%a7%d9%84%d8%a7%d8%ac%d8%a7%d8%a8%d8%a9-%d8%b9%d9%84%d9%8a%d9%87%d8%a7-%d9%82","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%a1%d9%a0-%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d8%aa%d8%aa%d8%a3%d9%83%d8%af-%d9%85%d9%86-%d8%a7%d9%84%d8%a7%d8%ac%d8%a7%d8%a8%d8%a9-%d8%b9%d9%84%d9%8a%d9%87%d8%a7-%d9%82\/","title":{"rendered":"10 Questions to Answer Before Starting Your Business"},"content":{"rendered":"

 <\/p>\n

\"Image<\/a><\/p>\n

A while ago, a friend called me, full of excitement, and said, \u201cWhat if you could visit a website and find all the recipes you usually eat, without <\/span><\/p>\n

buying more ingredients than you have in your fridge? I\u2019ll start building the website to offer this service!\u201d<\/span><\/p>\n

Of course, we all know there can be a gap between a good idea and a good start. But many people don\u2019t know how to bridge that gap. So, I carefully tried not to <\/span><\/p>\n

crush my friend\u2019s hopes, and suggested he complete the following analysis and research as a precaution before spending his life savings and other people\u2019s money.<\/span><\/p>\n

.<\/p>\n

1. Is your lifestyle ready for this venture?<\/strong><\/span><\/h2>\n

\n If you\u2019re currently employed, starting a business will require you to change your life. Don\u2019t make the mistake of assuming it\u2019s a quick way to get rich, or a way <\/span><\/p>\n

to escape your problems. Starting a business takes a great deal of persistence and learning, and you won\u2019t reap the rewards until the long term. Take an honest look at yourself before<\/span><\/p>\n

rushing into it.<\/span><\/p>\n

.<\/p>\n

2. Are there customers willing to pay?<\/strong><\/span><\/h2>\n

\n Your personal belief that if you love your idea, everyone will love the solution you\u2019ve created is important, but it isn\u2019t enough. Customers may be \u201cinterested\u201d in your idea, <\/span><\/p>\n

but generally they\u2019ll only pay for something they \u201cneed,\u201d whether that need is physical or emotional. Or the people who need it may not have enough money. Talk to <\/span><\/p>\n

industry experts (professional chefs and cooking enthusiasts), and listen for hidden needs and challenges.<\/span><\/p>\n

.<\/p>\n

3. Is the business opportunity large and continuing to grow?<\/strong><\/span><\/h2>\n

\n Once again, don\u2019t rely on your personal preferences and opinions to assess it. Look for market analysis data from neutral, trusted sources\u2014that means companies <\/span><\/p>\n

Well-known national studies and research from Gartner, Forrester, IDC, and many others. <\/span><\/p>\n

 <\/p>\n

 <\/p>\n

4. Is this space already crowded?<\/strong><\/span><\/h2>\n

\n Use Google to search for solutions that already exist in your chosen field. One search result you may want to look at is \u201crecipes using ingredients you already have.\u201d <\/span><\/p>\n

If you find 10 competitors offering this service, your idea probably isn\u2019t worth pursuing.<\/span><\/p>\n

.<\/p>\n

5. Does your solution come with dependencies and hidden costs?<\/strong><\/span><\/h2>\n

\n Many products fail because of dependencies and hidden costs. For example, hydrogen-powered cars are great and environmentally friendly, <\/span><\/p>\n

but when they need maintenance or repairs, you may not be able to find a conveniently located service center. Make sure you\u2019ve taken all the costs and related considerations into account. <\/span><\/p>\n

From sales and marketing channels to the culture of the community.<\/span><\/p>\n

.<\/p>\n

6. Do you own the intellectual property rights to defend yourself against competitors?<\/strong><\/span><\/h2>\n

\n\u00a0\u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0645\u062d\u0644\u0643 \u0638\u0647\u0631 \u0644\u0644\u0639\u0644\u0646 \u0628\u0639\u062f\u060c \u0648 \u0644\u0643\u0646 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u062a\u0644\u0643 \u0623\u062d\u062f \u0634\u0647\u0627\u062f\u0629 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062d\u0644 \u0633\u064a\u0639\u0631\u0636 \u0645\u0634\u0631\u0648\u0639\u0643\u00a0<\/span>at risk. Search again for<\/span><\/p>\n

Google Patent \u0648 \u0641\u064a US Patent Office<\/span><\/p>\n

your idea\u2014or, of course, you can pay a lawyer thousands of dollars to search for you.<\/span><\/p>\n

.<\/p>\n

7. Can you build a capable, motivated team?<\/strong><\/span><\/h2>\n

\n It\u2019s hard to build a complete project on your own. You need to bring together, motivate, and manage a team\u2014and don\u2019t forget development, sales, partners, and customers. New projects <\/span><\/p>\n

are challenging for experienced professionals and passionate founders, but others will fail, so don\u2019t be one of them. A stubborn, unruly introvert\u2014or a procrastinator (slacker)\u2014 <\/span><\/p>\n

\u0644\u0646 \u064a\u0646\u062c\u062d.<\/span><\/p>\n

.<\/p>\n

8. Have you calculated the actual costs?<\/strong><\/span><\/h2>\n

\n \u0639\u0627\u062f\u0629\u064f \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> Passionate people tend to draw up optimistic plans, overestimate their initial sales, and underestimate costs. To turn your passion into tangible business value, <\/span><\/p>\n

draw up a realistic business plan that accounts for your financial commitments and the costs of your startup\u2019s future goals, and have a specialist review it.<\/span><\/p>\n

.<\/p>\n

9. Do you have the skills and stamina?<\/strong><\/span><\/h2>\n

\n As the founder of a new company, remember that the ball is always in your court. You\u2019re the only one to blame. Most startups fail because their founders give up, not because they run out of <\/span><\/p>\n

money or time. Focus on continuous learning and growth. If you\u2019ve run into problems with more than one company you\u2019ve tried to build, you may be part of the problem.<\/span><\/p>\n

.<\/p>\n

10. Are you moving \u201caway from\u201d something rather than \u201ctoward\u201d something?<\/strong><\/span><\/h2>\n

\n What does this question mean? If you\u2019re desperate to get out of a particular role, you\u2019ll sneak into Entrepreneurship<\/a>, but you\u2019ll find it more demanding and exhausting than the job. <\/span><\/p>\n

People who feel well qualified but are dissatisfied or bored in their current jobs are more likely to succeed in entrepreneurship <\/span><\/p>\n

For those who feel burned out at work, underappreciated, or overwhelmed by stress, remember that the grass always looks greener on the other side. Don\u2019t rush. <\/span><\/p>\n

I always advise entrepreneurs not to quit their day jobs until they\u2019re seeing real profits from their startups.<\/span><\/p>\n

I\u2019m sure many of you have more to add to these \u201cprecautions\u201d based on your own experiences, some of which may have been bitter. By the way, if your experience <\/span><\/p>\n

working with a team or having limited resources is holding you back, it\u2019s better to pass the idea on to people who are equipped to pursue it than to selfishly sit on it or take it down a path toward <\/span><\/p>\n

failure on your own. No one succeeds that way.<\/span><\/p>\n

.
\n And if you\u2019re wondering what happened to my friend\u2019s idea, try the search I suggested to him and you\u2019ll find dozens of websites with the same idea. No<\/span><\/p>\n

There\u2019s no need to say that my friend decided to give up on his idea. But I\u2019m sure he\u2019ll come back with another one, and one day someone will bring one of his ideas to life\u2014and regret not doing so sooner, because <\/span><\/p>\n

\u0627\u0644\u0643\u0644\u0627\u0645 \u0641\u0642\u0637 \u0644\u0627 \u064a\u0646\u0634\u0626 \u0627\u0644\u0634\u0631\u0643\u0629.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0627\u062a\u0635\u0644 \u0628\u064a \u0635\u062f\u064a\u0642\u064c \u0644\u064a \u0642\u0628\u0644 \u0641\u062a\u0631\u0629\u060c\u0648 \u0643\u0644\u0647 \u062d\u0645\u0627\u0633\u064c\u060c \u0642\u0627\u0626\u0644\u0627: \u201c\u0645\u0627\u0630\u0627 \u0644\u0648 \u0643\u0646\u062a \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u062c\u062f \u0641\u064a\u0647 \u0643\u0644 \u0627\u0644\u0648\u0635\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0623\u0643\u0644\u0647\u0627 \u0639\u0627\u062f\u0629\u064b\u060c \u0645\u0646 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[14501,14500,14502,781,14499,2185,1676,4501,14503,1927,793,794,798,1422],"class_list":["post-10964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-forrester","tag-gartner","tag-idc","tag-781","tag-14499","tag-2185","tag-1676","tag-4501","tag-14503","tag-1927","tag-793","tag-794","tag-798","tag-1422"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10964"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10972"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}