{"id":10915,"date":"2017-12-09T13:13:44","date_gmt":"2017-12-09T10:13:44","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10915"},"modified":"2017-12-09T02:33:09","modified_gmt":"2017-12-08T23:33:09","slug":"%d9%85%d8%a7%d8%aa-%d9%83%d8%a7%d8%aa%d8%b3-%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%b3%d8%a8-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b1%d9%88%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d9%85%d8%aa%d8%b4%d8%a7%d8%a8","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7%d8%aa-%d9%83%d8%a7%d8%aa%d8%b3-%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d8%b3%d8%a8-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b1%d9%88%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d9%85%d8%aa%d8%b4%d8%a7%d8%a8\/","title":{"rendered":"Matt Cutts: How Google Counts Similar Links on a Page"},"content":{"rendered":"

\"Image<\/a><\/p>\n

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Google\u2019s head of web spam, Matt Cutts, released\u00a0\u0641\u064a\u062f\u064a\u0648\u00a0\u062c\u062f\u064a\u062f<\/a> on the YouTube Webmaster Tools channel, answering a question about how<\/span><\/p>\n

Google counts the same link on a single page: Do both links pass PageRank, andhow does Google handle a different anchor text on each link?<\/a><\/span><\/p>\n

A great question we\u2019d been waiting a long time to get an answer to, even though we were convinced that the right approach to building backlinks<\/a> \u0647\u064a \u0639\u062f\u0645 \u062a\u0643\u0631\u0627\u0631 <\/span><\/p>\n

was to place links on the same page, since our many experiments showed that this wouldn\u2019t benefit us.<\/span><\/p>\n

Cutts briefly addresses these points as follows:<\/strong><\/span><\/h2>\n

.<\/p>\n

1- Regarding the same link appearing multiple times on a page, Cutts replied: \u201cPage rankings depend on the classification of all links on the page, but it may revert to <\/span><\/p>\n

counting the first link if it appears more than once, based on the original page.<\/span><\/p>\n

.<\/p>\n

2- Matt Cutts\u2019 answer about anchor text was not very clear. He said that anchor text may vary over time. He added that the last time the algorithm <\/span><\/p>\n

related to it changed was in 2009, when it only counted the anchor text from the first link. But he said that this could change over time; in fact, he said this may not <\/span><\/p>\n

be the method Google relies on now. This means that if a page has two links to the same page, but the anchor text in the first link differs from the second, Google may have used the anchor text in the first link. <\/span><\/p>\n

This confirmation from Google came somewhat late, as <\/span><\/p>\n

Moz had already confirmed it Moz<\/a> in a special report, which showed that Google counted the first link on the page while ignoring the second. <\/span><\/p>\n

\u0648\u0647\u0630\u0647 \u0635\u0648\u0631\u0629 \u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0644\u0645\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646\u0647 :\u00a0\"first-anchor-text-counts\"It\u2019s becoming increasingly clear that Google favors natural practices. There\u2019s no need to add two links on the same page to the same website; that\u2019s not a <\/span><\/p>\n

logical practice. What Google is looking for is a logical approach to building our own websites.<\/span><\/p>\n

.<\/p>\n