{"id":10911,"date":"2018-02-11T16:25:27","date_gmt":"2018-02-11T13:25:27","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10911"},"modified":"2018-02-11T16:25:27","modified_gmt":"2018-02-11T13:25:27","slug":"9-reasons-to-convince-you-that-video-marketing-is-the-future-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/9-reasons-to-convince-you-that-video-marketing-is-the-future-of-digital-marketing\/","title":{"rendered":"9 \u0623\u0633\u0628\u0627\u0628 \u062a\u0642\u0646\u0639\u0643 \u0628\u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0647\u0648 \u0645\u064f\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

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.<\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u061f<\/span><\/h2>\n

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.<\/p>\n

1-\u0645\u064f\u0634\u0627\u0631\u0643\u0627\u062a \u0648\u062a\u0641\u0627\u0639\u0644 \u0623\u0639\u0644\u0649 \u0639\u0644\u0649 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629:<\/span><\/span><\/h2>\n

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(\u0648\u0650\u0641\u0642\u064b\u0627 \u0644\u0640Brightcove)<\/span><\/p>\n

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\"sales-funnel\"<\/span><\/p>\n

.<\/p>\n

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\"Screenshot_1\"<\/span><\/p>\n

.<\/p>\n

3-\u0645\u064c\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0625\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u064f\u062d\u062a\u0648\u0649 \u0623\u0643\u062b\u0631 \u0648\u0623\u0643\u062b\u0631:<\/span><\/h2>\n

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.<\/p>\n

\"Screenshot_2\"<\/span><\/p>\n

.<\/p>\n

4-\u0644\u0643\u0649 \u062a\u062d\u062c\u0632 \u0645\u0643\u0627\u0646\u0643 \u0645\u0646 \u0627\u0644\u0622\u0646:<\/span> <\/span><\/h2>\n

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\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0647\u0648 \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0641\u0631\u0648\u0639 \u0646\u0645\u0648\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u062d\u064a\u062b \u0623\u0646\u0647 \u0648\u0650\u0641\u0642\u064b\u0627 \u0644\u0645\u0648\u0642\u0639 \u064a\u0648\u062a\u064a\u0648\u0628 \u0641\u0625\u0646 \u0646\u0645\u0648 \u0645\u064f\u0634\u0627\u0647\u062f\u064a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u064a\u0632\u062f\u0627\u062f \u0628\u064f\u0645\u0639\u062f\u0644 100% \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 <\/span><\/p>\n

\u0643\u064f\u0644 \u0639\u0627\u0645\u060c \u0643\u0645\u0627 \u062a\u062a\u0648\u0642\u0639 \u0634\u0631\u0643\u0629 Cisco \u0641\u064a \u0623\u062d\u062f \u062a\u0642\u0627\u0631\u064a\u0631\u0647\u0627 \u0623\u0646\u0647 \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2019 \u0633\u0648\u0641 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 5 \u0645\u0644\u064a\u0648\u0646 \u0639\u0627\u0645 \u0644\u0645\u064f\u0634\u0627\u0647\u062f\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0625\u0646\u062a\u0627\u062c\u0647\u0627 <\/span><\/p>\n

\u062e\u0644\u0627\u0644 \u0634\u0647\u0631 \u0648\u0627\u062d\u062f. \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0643 \u0643\u064e\u0645\u0633\u0648\u0642 \u0623\u0648 \u0643\u0635\u0627\u062d\u0628 \u0645\u0634\u0631\u0648\u0639 \u0623\u0646 \u062a\u0628\u062f\u0621 \u0628\u0625\u0633\u062a\u063a\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0641\u064f\u0631\u0635 \u0645\u064c\u0628\u0643\u0631\u064b\u0627 \u0642\u0628\u0644 \u0627\u0644\u0625\u0632\u062f\u062d\u0627\u0645\u060c \u0627\u0644\u0622\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0631\u0628\u064a <\/span><\/p>\n

\u0645\u064f\u062a\u0639\u0637\u0634 \u0644\u0644\u062a\u062f\u0648\u064a\u0646 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648.<\/span><\/p>\n

.<\/p>\n

5-\u064a\u062d\u0642\u0642 \u0639\u0627\u0626\u062f \u0625\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0645\u064f\u0628\u0647\u0631:<\/span><\/h2>\n

52% \u0645\u0646 \u062e\u0628\u0631\u0627\u0621 Marketing<\/a> \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u064a\u0642\u0648\u0644\u0648\u0646 \u0628\u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u064a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649\u00a0<\/span>\u0639\u0627\u0626\u062f \u0625\u0633\u062a\u062b\u0645\u0627\u0631\u064a(\u0648\u0650\u0641\u0642\u064b\u0627 \u0644\u0645\u0648\u0642\u0639 Reelnreel).<\/span><\/p>\n

\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u064a\u0628\u062f\u0648 \u0645\u0643\u0644\u0641\u064b\u0627 \u0644\u062d\u062f \u0643\u0628\u064a\u0631\u060c \u0628\u0644 \u0631\u0628\u0645\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 \u0623\u063a\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u064f\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0633\u062a\u0646\u0641\u0642\u0647 \u0639\u0644\u0649 \u0647\u0630\u0627 <\/span><\/p>\n

\u0627\u0644\u0642\u0650\u0637\u0627\u0639 \u0633\u0648\u0641 \u064a\u0639\u0648\u062f \u0644\u0643 \u0623\u0636\u0639\u0627\u0641\u064b\u0627 \u0645\u0636\u0627\u0639\u0641\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0642\u064f\u0631\u0627\u0628\u0629 75% \u0645\u0646 \u0627\u0644\u0645\u064f\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0646 \u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0636\u0645\u0646 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0623\u064a\u0636\u064b\u0627 <\/span><\/p>\n

\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u062a\u0632\u062f\u0627\u062f \u0623\u0631\u0628\u0627\u062d\u0647\u0627 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0628\u0645\u0639\u062f\u0644 49 \u0623\u0633\u0631\u0639 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645\u0647.<\/span><\/p>\n

.<\/p>\n

\"Screenshot_3\"<\/span><\/p>\n

 <\/p>\n

6-\u0645\u064f\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649:<\/span><\/h2>\n

\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u062a\u0645\u062a\u0644\u0643 \u0645\u064f\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0643\u062b\u0631 \u062850% \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645\u0647 (Aberdeen).<\/span><\/h3>\n

\u0648\u062c\u0648\u062f \u0641\u064a\u062f\u064a\u0648 \u062a\u0648\u0636\u064a\u062d\u064a \u062f\u0627\u062e\u0644 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u064a\u064f\u0639\u062f \u0648\u0627\u062d\u062f\u064b\u0627 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u0623\u0646\u0647 \u0648\u0650\u0641\u0642\u064b\u0627 \u0644\u0645\u0648\u0642\u0639 Unbounce \u0641\u0625\u0646\u0647 \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u064f\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 <\/span><\/p>\n

\u0628\u0646\u0633\u0628\u0629 80% \u0648\u0643\u0630\u0644\u0643 \u0623\u0648\u0636\u062d\u062a \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 \u0644\u062d\u0631\u0643\u0629 \u0645\u0624\u0634\u0631 \u0627\u0644\u0641\u0622\u0631\u0629-Heatmaps- \u0623\u0646 \u0623\u0648\u0644 \u0634\u0626 \u064a\u062a\u0645 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u064a\u0647 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0647\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 <\/span><\/p>\n

(\u0641\u064a \u062d\u0627\u0644\u0647 \u0648\u062c\u0648\u062f\u0647). \u0648\u0645\u0646 \u0623\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0647\u0648 \u062a\u0637\u0628\u064a\u0642 Groove \u0627\u0644\u0645\u064f\u062a\u062e\u0635\u0635 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u062d\u064a\u062b \u062a\u0645\u0643\u0646 \u0645\u0646 \u0632\u064a\u0627\u062f\u0629 \u0645\u064f\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 11% \u0628\u062a\u0639\u062f\u064a\u0644 <\/span><\/p>\n

\u0628\u0633\u064a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a \u0644\u0644\u0645\u064f\u0646\u062a\u062c\u060c \u064a\u064f\u0645\u0643\u0646\u0643 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0642\u0635\u0629 \u0643\u0627\u0645\u0644\u0629 \u0645\u0646\u00a0\u0647\u064f\u0646\u0627<\/a>. \u0643\u064f\u0644 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0648\u0636\u0639\u0647 \u0647\u0648 \u0641\u064a\u062f\u064a\u0648 \u062a\u0648\u0636\u064a\u062d\u064a \u0628\u0633\u064a\u0637.<\/span><\/p>\n

.<\/p>\n

7-\u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0645\u064f\u0633\u062a\u0647\u0644\u0643\u064a\u0646:<\/span><\/h2>\n

90% \u0645\u0646 \u0627\u0644\u0645\u064f\u0633\u062a\u0644\u0647\u064a\u0643\u0646 \u0642\u0627\u0644\u0648\u0627 \u0625\u0646 \u0648\u062c\u0648\u062f \u0641\u064a\u062f\u064a\u0648 \u062d\u0648\u0644 \u0627\u0644\u0645\u064f\u0646\u062a\u062c \u064a\u0634\u062c\u0639\u0647\u0645 <\/span>\u0639\u0644\u0649 \u0625\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621(\u0648\u0650\u0641\u0642\u064b\u0627 \u0644\u0640insivia).<\/span><\/h3>\n

\u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u064f\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u064f\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0634\u0631\u0627\u0621 \u0645\u064f\u0646\u062a\u062c\u0643 \u0647\u0648 \u0648\u062c\u0648\u062f \u0641\u064a\u062f\u064a\u0648 \u062a\u0648\u0636\u064a\u062d\u064a\u060c \u062d\u064a\u062b \u0627\u0646\u0647 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635\u0629 \u0625\u0646\u0647\u0627\u0621 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 <\/span><\/p>\n

\u0628\u0646\u0633\u0628\u0629 40% \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u060c \u0648\u062a\u0639\u062f \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0647\u064a \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u064074% \u0645\u0646 \u0627\u0644\u0634\u0628\u0627\u0628 \u062d\u064a\u0646 \u0627\u0644\u0645\u064f\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u064f\u0646\u062a\u062c.<\/span><\/p>\n

.<\/p>\n

8-\u064a\u064f\u0645\u0643\u0646 \u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u064f\u062e\u062a\u0644\u0641\u0629:<\/span><\/h2>\n

93% \u0645\u0646 \u0627\u0644\u0645\u064f\u0633\u0648\u0642\u064a\u0646<\/a> \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a> \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 <\/span>\u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u064852% \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 <\/a><\/span><\/p>\n

\u0628\u064a\u0646\u0645\u0627 45% \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647 \u0644\u062c\u0644\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 <\/span>(\u0648\u0650\u0641\u0642\u064b\u0627 \u0644\u0640HighQ)<\/span><\/p>\n

.\u064a\u064f\u0645\u0643\u0646 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u0631\u0636 \u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0648\u0630\u0644\u0643 \u0628\u062c\u0627\u0646\u0628 \u0623\u0646\u0647\u0627 \u062a\u064f\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u0629 \u0644\u0644\u0645\u064f\u0634\u0627\u0647\u062f\u060c \u0643\u0645\u0627 \u0623\u0646\u0647 \u0645\u0646\u0627\u0633\u0628 \u0644\u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0645\u0646\u0647\u062c\u064a\u0629<\/span><\/p>\n

\u0627\u0644\u0640Inbound Marketing\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 96% \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u064f\u062e\u0637\u0637 \u0644\u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a \u0643\u0648\u0633\u064a\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p>\n

.<\/p>\n

9-\u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u064f\u0628\u0647\u0631\u0629 \u0639\u0646\u062f \u062f\u0645\u062c\u0647 \u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/span><\/h2>\n

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