{"id":10872,"date":"2017-12-05T20:07:06","date_gmt":"2017-12-05T17:07:06","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10872"},"modified":"2017-12-05T20:07:06","modified_gmt":"2017-12-05T17:07:06","slug":"%d9%83%d9%8a%d9%81-%d9%8a%d9%86%d9%85%d9%88-%d8%b9%d9%85%d9%84%d9%83-%d9%81%d9%8a-%d8%ae%d9%85%d8%b3-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa%d8%9f","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d9%8a%d9%86%d9%85%d9%88-%d8%b9%d9%85%d9%84%d9%83-%d9%81%d9%8a-%d8%ae%d9%85%d8%b3-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa%d8%9f\/","title":{"rendered":"How Can Your Business Grow in Five Steps?"},"content":{"rendered":"

 <\/p>\n

\"Image<\/a><\/p>\n

Growth is a prerequisite for business success. In today\u2019s rapidly changing business environment, most companies need to grow just to maintain their position. They need to expand <\/span><\/p>\n

their market share, pursue opportunities in existing and new markets, and continually seek new customers just to keep up <\/span><\/p>\n

in the long run.<\/span><\/p>\n

To grow successfully, companies need to build on their success with existing customers and expand outward from there. Accordingly, <\/span><\/p>\n

the five steps of business growth are:<\/span><\/a><\/p>\n

 <\/p>\n

1- Satisfy your current customers:<\/span><\/h2>\n

As discussed in the article \u201c8 Steps to Satisfy Current Customers and Return to Growth,\u201d the first step to business growth is to exceed your current customers\u2019 expectations. <\/span><\/p>\n

This reduces the company\u2019s customer churn\u2014the loss of customers\u2014so it no longer has to find new customers just to replace the ones it loses. <\/span><\/p>\n

Existing customers who stopped buying from you because of poor service. In addition, satisfying your current customers lets you increase your share of their spending on products.<\/span><\/p>\n

.<\/p>\n

2- Increase your market share in your current market:<\/span> <\/span><\/h2>\n

Increase your market share with your current product line in your existing market. Satisfying your current customers strengthens your brand and demonstrates that you deliver on <\/span><\/p>\n

your brand promise. Building on this strong brand and the recommendations of your current customers, you can reach new customers in<\/span><\/p>\n

\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a.<\/span><\/p>\n

.<\/p>\n

3- Work with your current customers to identify new product and service opportunities:<\/span> <\/span><\/h2>\n

the market. Your best customers recognize that you are an excellent and reliable supplier. In particular, B2B (business-to-business) customers who are happy with your work will often invite you <\/span><\/p>\n

to help with other related areas of their business where they may be facing challenges. They may also want your help improving existing products and services <\/span><\/p>\n

or solving new problems they encounter. Pursue these potential opportunities actively, as they will bring you closer to your best customers and pave the way <\/span><\/p>\n

for new products and services that can then be offered to your entire customer base.<\/span><\/p>\n

.<\/p>\n

4- Pursue opportunities in the market:<\/span> <\/span><\/h2>\n

Be flexible and open to doing business with prospective customers who contact you looking for solutions to their problems: \u201cYou don\u2019t know me, but I\u2019d like to offer you\u2026\u201d <\/span><\/p>\n

money! In addition, follow up and learn more about your newest customers. Why do they need your products and services now? Is this<\/span><\/p>\n

a new trend? Are there other companies in the same market that need your products and services too?<\/span><\/p>\n

.<\/p>\n

5- Actively pursue new products and market opportunities:<\/span><\/h2>\n

This is the proactive side of growth and business development. It includes pursuing the fastest-growing and most profitable markets, solving customer problems, and finding new market niches where <\/span><\/p>\n

your company can have a sustainable competitive advantage. This can include all the new and exciting things taught in business schools, such as developing <\/span><\/p>\n

New products and market-entry strategies, joint ventures, and acquisitions. While undeniably important, they should be approached with caution. The urgent pursuit <\/span><\/p>\n

of opportunities in new products and markets is just one of five steps to business growth. To grow your business successfully, you need to use <\/span><\/p>\n

all five steps to business growth. As David Cook, one of the pioneers of sales and innovation strategy, said:<\/span><\/p>\n

Companies often focus too much on sales rather than customers as the key to building a business. While this is an integral part of business <\/span><\/p>\n

growth, true and sustainable growth happens when customer relations, supplier relations, and ownership are leveraged strategically to retain and expand <\/span><\/p>\n

the relationships they already have.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0627\u0644\u0646\u0645\u0648 \u0634\u0631\u0637 \u0645\u0633\u0628\u0642 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u062a\u062d\u062a\u0627\u062c \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u0646\u0645\u0648 \u0644\u0645\u062c\u0631\u062f \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0645\u0643\u0627\u0646\u0647\u0627. \u0627\u0646\u0647\u0645 \u0628\u062d\u0627\u062c\u0629 \u0627\u0644\u0649 \u062a\u0648\u0633\u064a\u0639 \u062d\u0635\u062a\u0647\u0645 \u0641\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2353,2849,14458,6424,12807,2031,783,14459,7976,8174],"class_list":["post-10872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2353","tag-2849","tag-14458","tag-6424","tag-12807","tag-2031","tag-783","tag-14459","tag-7976","tag-8174"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10872"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10883"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}