{"id":10775,"date":"2017-12-03T14:29:18","date_gmt":"2017-12-03T11:29:18","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10775"},"modified":"2017-12-03T14:29:18","modified_gmt":"2017-12-03T11:29:18","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d9%83%d8%aa%d8%a8-%d8%b9%d9%86%d9%88%d8%a7%d9%86-%d9%8a%d8%ac%d8%b0%d8%a8-%d8%a7%d9%83%d8%a8%d8%b1-%d8%b9%d8%af%d8%af-%d9%85%d9%86-%d8%a7%d9%84%d9%82%d8%b1%d8%a7%d8%a1-%d8%9f","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d9%83%d8%aa%d8%a8-%d8%b9%d9%86%d9%88%d8%a7%d9%86-%d9%8a%d8%ac%d8%b0%d8%a8-%d8%a7%d9%83%d8%a8%d8%b1-%d8%b9%d8%af%d8%af-%d9%85%d9%86-%d8%a7%d9%84%d9%82%d8%b1%d8%a7%d8%a1-%d8%9f\/","title":{"rendered":"How to Write a Headline That Attracts the Most Readers"},"content":{"rendered":"

\"Image<\/a><\/p>\n

There\u2019s an Arabic saying: \u201cYou can tell what a book is about from its title.\u201d Whether or not you agree with it, Title<\/a> it really does lead you to read what follows, <\/span><\/p>\n

whether it\u2019s a message, an article, an advertisement, or even a post on social media<\/a>.<\/span><\/p>\n

Imagine a title that doesn\u2019t convey the meaning of what follows or entice you to read. Naturally, fewer people will read what\u2019s beneath it. But if the title is compelling, <\/span><\/p>\n

It delivers a message for you to read, which of course increases the chances that you\u2019ll read what\u2019s written.<\/span><\/p>\n

David Ogilvy, the godfather of the advertising industry, points out that the average number of people who read an ad\u2019s headline is more than five times the number who read the rest of the ad, <\/span><\/p>\n

That means you spend 80% of the cost of the ad on its headline. Isn\u2019t the headline an important part of marketing?<\/span><\/p>\n

One marketer says, \u201cWhen you write the book, you\u2019ve completed 5% of your work; the other 95% of selling it lies in marketing,\u201d andTitle<\/a> \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <\/span><\/p>\n

as Ogilvy also pointed out.<\/span><\/p>\n

Since a headline distills the content or subject matter and is the first thing a reader sees, it certainly exerts an indirect influence over readers. So you should take your time when <\/span><\/p>\n

When writing it, the writer should ensure that the headline fits the content and is engaging enough to spark curiosity.<\/span><\/p>\n

We can say that a headline is the aroma of the content: if it smells enticing, it will draw readers in; if not, they will naturally ignore it. A headline can be <\/span><\/p>\n

like a hole or a trap set for readers to fall into or take the bait. Can you imagine a news story or article without a headline? How many people do you think would read it?<\/span><\/p>\n

A headline may serve to name or describe the text, entice and attract readers, or summarize the content.<\/span><\/p>\n

.<\/p>\n

Headlines can be divided into the following types:<\/span><\/h2>\n

1. A genuine title: Examples include the titles of Ibn Khaldun\u2019s *Muqaddimah* and Taha Hussein\u2019s *Hadith al-Arbi\u2018a*.<\/span><\/p>\n

2. A redundant title: Simply repeats the main title.<\/span><\/p>\n

3. A subtitle that completes the meaning: For example, Ibn Khaldun\u2019s *Muqaddimah*\u2014*The Book of Lessons and the Record of Beginnings and Events in the History of the Arabs, Persians, and Berbers, and Their Contemporaries* <\/span><\/p>\n

among those with supreme authority.<\/span><\/p>\n

4. A genre-based title: A story, poem, or novel.<\/span><\/p>\n

5. The commercial headline.<\/span><\/p>\n

.<\/p>\n

News headlines, meanwhile, are divided into:<\/span><\/h2>\n

1. The descriptive headline.<\/span><\/p>\n

2-\u0627\u0644\u0645\u0642\u062a\u0628\u0633.<\/span><\/p>\n

3-\u0627\u0644\u062a\u0633\u0627\u0624\u0644\u064a.<\/span><\/p>\n

4-\u0627\u0644\u0645\u062c\u0627\u0632\u064a.<\/span><\/p>\n

5-\u0627\u0644\u062a\u0623\u0643\u064a\u062f\u064a.<\/span><\/p>\n

6. Highlights the value of time.<\/span><\/p>\n

7. Highlights the value of who.<\/span><\/p>\n

8. Highlights the value of numbers.<\/span><\/p>\n

9. Uses a proverb or saying.<\/span><\/p>\n

10-\u0627\u0644\u062a\u0639\u0644\u064a\u0644\u064a<\/span><\/p>\n

When it comes to headlines, studies have found that headlines longer than 10 words sell better than those shorter than 10 words. <\/span><\/p>\n

Studies have also found that headlines between 8 and 10 words are easiest to remember\u2014a pattern I\u2019ve noticed on social media as well.<\/span><\/p>\n

Expert Kevin Lee explained that a headline should focus on the four Us: usefulness, urgency, uniqueness, and ultra-specificity.<\/span><\/p>\n

.<\/p>\n

Here are some types of headlines used in articles:<\/span><\/p>\n

.<\/p>\n

Helpful or useful headlines:<\/span><\/h2>\n

David Ogilvy says that published ad headlines promising benefits from using the advertised product sell better than other headlines.<\/span><\/p>\n

Examples of headlines that highlight benefits include:<\/span><\/p>\n

.<\/p>\n

Can't make progress? 21 ways to make your life easier.<\/span><\/p>\n

How to get your problems under control<\/span><\/p>\n

10 shortcuts to becoming wealthy<\/span><\/p>\n

How to Win Friends and Influence People<\/span><\/p>\n

How to save time and get things done faster<\/span><\/p>\n

How to get a better job and earn more money<\/span><\/p>\n

Who else wants to make a lot of money?<\/span><\/p>\n

A way to help the poor become rich.<\/span><\/p>\n

Little-known ways to become wealthy.<\/span><\/p>\n

Quick ways to solve a problem.<\/span><\/p>\n

Now you can quit your job and make a lot of money.<\/span><\/p>\n

Make enough money to set the world free.<\/span><\/p>\n

-The top shortcuts for lazy people to become millionaires.<\/span><\/p>\n

-You\u2019ll overcome anxiety if you follow these steps.<\/span><\/p>\n

\u0632<\/p>\n

Threatening headlines:<\/span><\/h2>\n

-How can you protect your health?<\/span><\/p>\n

-Are you safe from infectious diseases?<\/span><\/p>\n

-10 warning signs that you\u2019ve reached old age<\/span><\/p>\n

-Warning: Don\u2019t forget your seat belt.<\/span><\/p>\n

Can We Really Trust Politicians?<\/span><\/p>\n

The Alarming Truth About Social Media.<\/span><\/p>\n

America\u2019s Biggest Hoax\u2014Does It Work?<\/span><\/p>\n

How Doctors Put Your Life at Risk: 7 Ways to Protect Yourself.<\/span><\/p>\n

10 Lies Men and Women Love to Tell.<\/span><\/p>\n

5 Steps to Help You Avoid Aging.<\/span><\/p>\n

Are you embarrassed by your weight?<\/span><\/p>\n

.<\/p>\n

How the wealthy use it<\/span><\/h2>\n

Be like Bill Gates: 20 steps to becoming rich.<\/span><\/p>\n

The 5 best writing tips from Naguib Mahfouz.<\/span><\/p>\n

The secrets of self-made millionaires: Bill Gates, Trump, and others.<\/span><\/p>\n

Warning about mistakes<\/span><\/p>\n

Are you making these nine mistakes at work?<\/span><\/p>\n

-7 Marriage Mistakes That Make You Look Foolish!<\/span><\/p>\n

-10 Resume Mistakes That Could Cost You the Job!<\/span><\/p>\n

.<\/p>\n

\u201cHow-to\u201d headlines:<\/span><\/h2>\n

-How to Become a Millionaire Without Capital?<\/span><\/p>\n

-How to Work from Home Without Giving Up the Career You Love?<\/span><\/p>\n

-How to Work Less and Earn More?<\/span><\/p>\n

-How to Use Your Mind to Improve Your Life?<\/span><\/p>\n

.<\/p>\n

List-style headlines:<\/span><\/h2>\n

-7 Secrets You Should Know About Successful People.<\/span><\/p>\n

-Reasons You\u2019re Unhappy.<\/span><\/p>\n

-10 Rules for Happiness\u2026 What Are They?<\/span><\/p>\n

-5 Steps to Become an Exceptional Person.<\/span><\/p>\n

-6 Types of Investors\u2026 Which Type Are You?<\/span><\/p>\n

.<\/p>\n

Headlines that promise quick results<\/span><\/h2>\n

-Quick Relaxation.<\/span><\/p>\n

-Fast beauty.<\/span><\/p>\n

-How to build your memory in 4 weeks?<\/span><\/p>\n

\u2013 Change your life starting today.<\/span><\/p>\n

-How to get rid of anxiety in 5 minutes?<\/span><\/p>\n

-100 ways to make a million in 20 days.<\/span><\/p>\n

-How to lose 20 kilograms in a month?<\/span><\/p>\n

.<\/p>\n

As for social media, Kevin Lee explains that there are several formats used for writing. <\/span>\u0627\u0644\u0639\u0646\u0648\u0627\u0646\u0627\u062a<\/span><\/span><\/span><\/p>\n

Especially on Twitter, such as:<\/span><\/span><\/p>\n

1. Describe the current situation, the situation after the problem, and then explain the solution.<\/span><\/p>\n

Example: Does editing photos take you an hour? Imagine cutting that time down to 15 minutes. Here\u2019s the link.<\/span><\/p>\n

2. Identify the problem, focus on it, and then offer a solution.<\/span><\/p>\n

Example: Struggling with fear? Unable to reach your goals? Don\u2019t worry\u2014there\u2019s a solution.<\/span><\/p>\n

3-Features and benefits: Complete social media tools that help you schedule posts and streamline management.<\/span><\/p>\n

4-It can also focus on common objections people have, such as time, money, effectiveness, belief, and need.<\/span><\/p>\n

.<\/p>\n

\u00a0How to Write a Standout Headline<\/span><\/h2>\n

To choose a creative headline for an article, news story, or even an ad, try brainstorming: write 20 headlines, then choose the best one.<\/span><\/p>\n

For this article, for example, we came up with 21 headline ideas:<\/span><\/p>\n

1-How do you write a headline worth millions?<\/span><\/p>\n

2\u2014The headline speaks for itself!<\/span><\/p>\n

3\u2014Struggling to write headlines? Here are a few tips to help.<\/span><\/p>\n

4\u201450 creative headline examples to help you stand out<\/span><\/p>\n

5\u2014How do you write a headline that gets noticed by the most readers?<\/span><\/p>\n

6\u2014From headline to ad<\/span><\/p>\n

7\u2014Secrets of ads that sell millions of dollars\u2019 worth<\/span><\/p>\n

8- Want to attract people to your articles? Focus on the headline<\/span><\/p>\n

9- Steps to attract readers to your writing<\/span><\/p>\n

10- How to publish your writing without being a writer<\/span><\/p>\n

11- Secrets to attracting readers to your writing<\/span><\/p>\n

12- Secrets of compelling headlines<\/span><\/p>\n

13- Examples to help you become a headline-writing pro<\/span><\/p>\n

14-How do you write a headline that grabs attention and sells more?<\/span><\/p>\n

15-How can you master headline writing in a short time?<\/span><\/p>\n

16-Captivating Headlines<\/span><\/p>\n

17-Headlines: What a Difference They Make<\/span><\/p>\n

18-Headlines That Lead to Dollars<\/span><\/p>\n

19-Need a standout headline for your article? Here are 50 examples<\/span><\/p>\n

20\u2014More than 50 examples of headlines that attract readers<\/span><\/p>\n

21\u2014How to write a standout headline without being a writer<\/span><\/p>\n

.<\/p>\n

In the end, we chose this headline from among 21 options: How do you write a headline that attracts the most readers?<\/span><\/p>\n

When deciding whether to use social media, remember that one of the best ways to promote your website or products is article marketing!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0647\u0646\u0627\u0643 \u0645\u062b\u0644 \u0639\u0631\u0628\u064a \u064a\u0642\u0648\u0644: \u0627\u0644\u0643\u062a\u0627\u0628 \u0648\u0627\u0636\u062d \u0645\u0646 \u0639\u0646\u0648\u0627\u0646\u0647\u060c \u0648\u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0625\u0646 \u0643\u0646\u062a \u062a\u062a\u0641\u0642 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0648\u0644\u0629 \u0623\u0645 \u0644\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0633\u064a\u0642\u0648\u062f\u0643 \u0641\u0639\u0644\u0627 \u0644\u0642\u0631\u0627\u0621\u0629 \u0645\u0627 \u0647\u0648 \u0645\u0643\u062a\u0648\u0628 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2648,781,14414,4264,14441,14444,14445,14442,14443,8140],"class_list":["post-10775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2648","tag-781","tag-14414","tag-4264","tag-14441","tag-14444","tag-14445","tag-14442","tag-14443","tag-8140"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10775"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10810"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}