{"id":10732,"date":"2017-12-02T13:44:39","date_gmt":"2017-12-02T10:44:39","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10732"},"modified":"2017-12-02T13:44:39","modified_gmt":"2017-12-02T10:44:39","slug":"%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%87%d8%a7%d9%85%d8%a9-%d9%84%d8%a8%d9%86%d8%a7%d8%a1-%d8%b5%d9%81%d8%ad%d8%a7%d8%aa-%d9%87%d8%a8%d9%88%d8%b7-%d9%86%d8%a7%d8%ac%d8%ad%d8%a9","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%87%d8%a7%d9%85%d8%a9-%d9%84%d8%a8%d9%86%d8%a7%d8%a1-%d8%b5%d9%81%d8%ad%d8%a7%d8%aa-%d9%87%d8%a8%d9%88%d8%b7-%d9%86%d8%a7%d8%ac%d8%ad%d8%a9\/","title":{"rendered":"Essential Tips for Building Successful Landing Pages"},"content":{"rendered":"

\u00a0\"Image<\/a><\/span><\/p>\n

\n

Landing page design plays a key role in the success of a product\u2019s promotion and marketing. A successful landing page can give your campaign a major boost. <\/span><\/p>\n

In many cases, changing the landing page can significantly increase \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a> results and turn a losing campaign into a profitable one. <\/span><\/p>\n

\u0644\u0627 \u064a\u0633\u062a\u0647\u0627\u0646 \u0628\u0647\u0627 \u060c \u062a\u0635\u0645\u064a\u0645 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0646\u0627\u062c\u062d\u0629 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u0637 \u0648 \u0627\u0644\u0634\u0631\u0648\u0637 \u060c \u0633\u0646\u0644\u0642\u064a \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0648\u0637\u00a0<\/span><\/p>\n

.<\/p>\n

Tip 1: Keep the page as simple as possible<\/span><\/h2>\n

It\u2019s important to keep the page simple by including only what\u2019s necessary and avoiding clutter or filling it with things that can <\/span><\/p>\n

Leave them out. One of the main reasons landing pages fail is that they distract users. A simple page is more appealing and better at increasing conversion rates.<\/span><\/p>\n

Notice the simplicity of the landing page below:<\/span><\/p>\n

\"\u0645\u062b\u0627\u0644-\u0635\u0641\u062d\u0629-\u0647\u0628\u0648\u0637-1\"<\/a><\/span><\/p>\n

Tip 2: Put yourself in the user\u2019s shoes<\/span><\/h2>\n

The first step when you decide to build a landing page is to put yourself in the target user\u2019s shoes. Try to answer the following <\/span><\/p>\n

questions before you start building the landing page:<\/span><\/p>\n

 <\/p>\n

1- Who is the target audience?<\/span><\/p>\n

2- What is the best way to deliver the promotional message?<\/span><\/p>\n

3- How will the target user benefit from the product?<\/span><\/p>\n

4- What incentives could encourage users to sign up for the product or service?<\/span><\/p>\n

5. How can you increase the conversion rate?<\/span><\/h2>\n

Answering these questions correctly is key to a successful campaign. It also means putting yourself in the user\u2019s shoes and thinking the way they do. <\/span><\/p>\n

...with users so you can convert them into customers. The landing page below tries to tap into users\u2019 dislike of marketing by sharing a message<\/span><\/p>\n

about making marketing simpler. The page designer put themselves in users\u2019 shoes and realized that what users dislike most is the difficulty of working with marketing technology <\/span><\/p>\n

via email. So they leveraged this insight and focused on it in the landing page they designed:<\/span><\/p>\n

\"\u0645\u062b\u0627\u0644-\u0635\u0641\u062d\u0629-\u0647\u0628\u0648\u0637-2\"<\/a><\/span><\/p>\n

Tip 3: Use simple language<\/span><\/h2>\n

Avoid being overly elaborate or using complex vocabulary on your landing page. Use simple, clear words in the marketing message you use on the page. <\/span><\/p>\n

Landing page: A successful marketing message expresses what the product does in a few clear, simple words. Write your marketing message and read it out loud <\/span><\/p>\n

several times. Make sure users will understand it and that it describes your product as accurately as possible.<\/span><\/p>\n

\"\u0645\u062b\u0627\u0644-\u0635\u0641\u062d\u0629-\u0647\u0628\u0648\u0637-3\"<\/a><\/span><\/p>\n

Tip 4: Minimize the number of input fields<\/span><\/h2>\n

Users are lazy and hate filling out forms. Keep this in mind when building a landing page. Studies show that many <\/span><\/p>\n

users close landing pages as soon as they see a large number of fields to fill out\u2014before they read anything on the page. That\u2019s why<\/span><\/p>\n

it\u2019s important to limit your landing page to only the information required for registration. The fewer fields users have to fill out, the more likely they are to<\/span><\/p>\n

\u0630\u0644\u0643 \u0623\u0641\u0636\u0644 .<\/span><\/p>\n

\"\u0645\u062b\u0627\u0644-\u0635\u0641\u062d\u0629-\u0647\u0628\u0648\u0637-4\"<\/a><\/span><\/p>\n

Tip 5: Design an effective call-to-action button<\/span><\/h2>\n

It\u2019s also important to focus on the call-to-action button. Its design, wording, color, placement, and the number of buttons on the page all matter.<\/span><\/p>\n

A single page\u2014all of these are very important factors that have a major impact on the success of a landing page. Often, you\u2019ll need to test several <\/span><\/p>\n

call-to-action button designs to determine which one works best.<\/span><\/p>\n

\"\u0645\u062b\u0627\u0644-\u0635\u0641\u062d\u0629-\u0647\u0628\u0648\u0637-5\"<\/a><\/span><\/p>\n

I\u2019ll continue sharing more tips on landing pages, along with additional examples, in the next article. <\/span><\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

\u00a0 \u064a\u0644\u0639\u0628 \u062a\u0635\u0645\u064a\u0645 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u062f\u0648\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0646\u062a\u062c \u060c \u0641\u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0646\u0627\u062c\u062d\u0629 \u0642\u062f \u062a\u062d\u062f\u062b \u0642\u0641\u0632\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[3824,781,9393,14405,12834,13233,14406,4176],"class_list":["post-10732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-3824","tag-781","tag-9393","tag-14405","tag-12834","tag-13233","tag-14406","tag-4176"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10732"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10755"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}