{"id":10621,"date":"2017-11-26T20:58:25","date_gmt":"2017-11-26T17:58:25","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10621"},"modified":"2017-11-26T21:07:34","modified_gmt":"2017-11-26T18:07:34","slug":"%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%89-%d9%81%d9%89-%d8%a7%d9%84%d8%aa%d8%b3","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%89-%d9%81%d9%89-%d8%a7%d9%84%d8%aa%d8%b3\/","title":{"rendered":"The Importance of Social Media in Digital Marketing"},"content":{"rendered":"

\"Image<\/a><\/p>\n

Social media<\/strong><\/a>\u00a0\u0647\u0649 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0648\u0627\u0642\u0639 \u064a\u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u0639 \u0628\u0639\u0636\u0647\u0645 \u0648\u0639\u0645\u0644 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/span><\/p>\n

\u0648\u0646\u0644\u0627\u062d\u0638 \u0641\u0649 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062a\u062a\u0648\u0627\u0635\u0644 \u0639\u0644\u0649\u00a0Social media<\/strong>.<\/span><\/p>\n

and increase their reach to gain followers and visitors to their pages, showcase their products, and acquire customers through posts and engagement on social media.<\/span><\/p>\n

These platforms play a major role in digital marketing, with broad reach and strong engagement across the internet.<\/span><\/p>\n

And many\u00a0Social media<\/strong>\u00a0\u0648\u0647\u0649:(\u0627\u0644\u0641\u064a\u0633 \u0628\u0648\u0643_ \u062a\u0648\u064a\u062a\u0631 _\u064a\u0648\u062a\u064a\u0648\u0628_ \u0623\u0646\u0633\u062a\u062c\u0631\u0627\u0645 _ \u0644\u064a\u0646\u0643\u062f\u0623\u0646 _ \u062c\u0648\u062c\u0644 \u0628\u0644\u0633 _\u0648\u063a\u064a\u0631\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 <\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639).<\/span><\/p>\n

.<\/p>\n

What Is Digital Marketing?<\/span><\/h2>\n

\u064a\u062c\u0628 \u0623\u0646 \u0646\u0639\u0631\u0641\u00a0\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0644\u0643\u062a\u0631\u0648\u0646\u0649\u00a0\u0642\u0628\u0644 \u0645\u0639\u0631\u0641\u0629 \u0623\u0647\u0645\u064a\u0629\u00a0Social media<\/strong>\u00a0\u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u0649.<\/span><\/p>\n

It is the promotion or advertising of a company, product, store, or any business online.<\/span><\/p>\n

It involves using every available means to reach as many people as possible who are interested in the product, company, or business you are marketing.<\/span><\/p>\n

\u0644\u0643\u0649\u00a0\u064a\u0635\u0628\u062d\u0648 \u0639\u0645\u0644\u0627\u0621 \u0644\u062f\u064a\u0643 \u0648\u064a\u062a\u0648\u0633\u0639 \u0639\u0645\u0644\u0643 \u0648\u062a\u0646\u062a\u0634\u0631 \u0639\u0628\u0631\u00a0Social media.<\/strong><\/span><\/p>\n

And attract a large number of customers to help your business grow significantly.<\/span><\/p>\n

.<\/p>\n

The Goal of Social Media Marketing<\/span><\/h2>\n

1- Expand the business and reach new customers interested in the products or services I offer.<\/span><\/p>\n

2- Communicate directly with customers. This is a better way to understand their opinions about the product or service I offer and improve it based on their preferences or develop the business.<\/span><\/p>\n

To increase my customer base.<\/span><\/p>\n

3- Market my brand.<\/span><\/p>\n

4- Increase traffic to the website for your business or the company you\u2019re marketing.<\/span><\/p>\n

5- Increase your business\u2019s profits by reaching a large number of customers.<\/span><\/p>\n

.<\/p>\n

Key Steps to Follow When Marketing Through Social Media<\/span><\/h2>\n

1- Identify your company\u2019s target market, assess its current position, and develop a well-planned, effective marketing strategy for your company in that market.<\/span><\/p>\n

2-\u0648\u0627\u0644\u062e\u0637\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u0629 \u062a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639\u00a0Social media<\/strong>\u00a0\u0644\u062a\u0636\u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0633\u0631\u064a\u0639\u0627\u064b.<\/span><\/p>\n

3- Study your customers and identify the people you should target to turn them into customers.<\/span><\/p>\n

4. Know your competitors and what they\u2019re doing so you can stay ahead and achieve excellent results from marketing your company.<\/span><\/p>\n

5. Run ads on social media. To make them successful, follow the advertising guidelines and identify the audiences you should target.<\/span><\/p>\n

6-\u0643\u0645\u0627 \u0627\u0646\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631\u00a0Sites\u00a0<\/strong>Communication<\/strong>\u00a0\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0649<\/strong>\u00a0\u0648\u0627\u0644\u0623\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0647\u0627 \u062a\u0643\u0648\u0646 \u0628\u062a\u0643\u0644\u0641\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u0649 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 <\/span><\/p>\n

\u0628\u0623\u0642\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/span><\/p>\n

.<\/p>\n

Benefits of Social Media for Digital Marketing<\/span><\/h2>\n

1-\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u0649\u00a0Social media<\/strong>\u00a0\u062a\u0643\u0648\u0646 \u0628\u0633\u064a\u0637\u0629 \u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u0642\u064a\u0642 \u0646\u0627\u062c\u0627\u062d \u062a\u0633\u0648\u064a\u0642\u0649 \u0643\u0628\u064a\u0631 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u0634\u0631\u0643\u062a\u0643 \u0639\u0628\u0631 \u0647\u0630\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639.<\/span><\/p>\n

You create a page on a social media platform and work to expand its reach and grow its followers through ads, which are very inexpensive.<\/span><\/p>\n

2- You can communicate directly with your visitors or customers and learn about their complaints, what they like about what you offer, and what they don\u2019t like. You can use their feedback to <\/span><\/p>\n

Grow your business and attract more customers.<\/span><\/p>\n

3-\u064a\u0645\u0643\u0646\u0643 \u0639\u0628\u0631\u00a0Social media<\/strong>\u00a0\u0627\u0646 \u062a\u0646\u062a\u0634\u0631 \u0628\u0633\u0631\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0631\u064a\u062f\u0629 \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0639\u0645\u0644\u0629 \u0644\u062c\u0630\u0628 \u0623\u0646\u062a\u0627\u0647\u0647\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 <\/span><\/p>\n

your business, helping your company or product grow.<\/span><\/p>\n

4. You can also keep track of your competitors and learn what they\u2019re doing, so you can outperform them and get several steps ahead.<\/span><\/p>\n

.<\/p>\n

Some steps to grow your business on social media and maintain a lasting presence:<\/span><\/h2>\n

1. Create an effective marketing plan:<\/span><\/h4>\n

\u0647\u0648 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0644\u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u062a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642\u00a0Social media<\/strong>\u00a0\u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0629 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0648\u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627 <\/span><\/p>\n

To determine whether the plan is succeeding and whether your goals have been achieved, use all social media platforms to achieve your goal of growing and expanding your business.<\/span><\/p>\n

.<\/p>\n

2. Track the returns on your business to see whether it is growing:<\/span><\/h4>\n

Along with tracking whether you have achieved the goals you set, you should also monitor whether the returns on your investment are increasing. This will help you adjust your goals and direction as needed.<\/span><\/p>\n

If you notice that your business is not growing or is causing losses, you can take action at the right time.<\/span><\/p>\n

.<\/p>\n

3. Choose a social media platform that suits your business and region:<\/span><\/h4>\n

\u064a\u062c\u0628 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649\u00a0Social media<\/strong>\u00a0\u0645\u0639\u0627\u064b \u0648\u0627\u0644\u0623\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u0649 \u062a\u0631\u0627\u0647 \u0645\u0646\u0627\u0633\u0628 \u0623\u0648 \u064a\u0633\u0628\u0628 \u0644\u0643 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u0649 \u0639\u0645\u0644 \u0641\u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/span><\/p>\n

Pay closer attention to it and don\u2019t neglect it, since reach and growth vary across social media platforms depending on your product, your location, or the area you\u2019re targeting.<\/span><\/p>\n

.<\/p>\n

4. Take care of engaged customers:<\/span><\/h4>\n

Always make an effort to look after customers who engage with you, follow your updates, and buy from you. Reward them so they continue doing business with you and bring in<\/span><\/p>\n

new customers through this thoughtful approach. It will also increase engagement and highlight the quality of your work and customer service.<\/span><\/p>\n

.<\/p>\n

5. Focus on doing the actual work:<\/span><\/h4>\n

\u064a\u0639\u0646\u0649 \u0639\u0646\u062f \u0627\u0644\u062a\u0648\u0633\u0639\u00a0\u0648\u0623\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0643 \u0645\u0643\u0627\u0646\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u064a\u0633 \u0639\u0628\u0631\u00a0Social media<\/strong>\u00a0\u0641\u0642\u0637 \u0627\u0648 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u062a\u0631\u0646\u062a \u0641\u0642\u0637 \u0641\u064a\u062c\u0628 <\/span><\/p>\n

own a location under your brand to protect your brand and name and grow your business.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0649\u00a0\u0647\u0649 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0648\u0627\u0642\u0639 \u064a\u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u0639 \u0628\u0639\u0636\u0647\u0645 \u0648\u0639\u0645\u0644 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0648\u0646\u0644\u0627\u062d\u0638 \u0641\u0649 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062a\u062a\u0648\u0627\u0635\u0644 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[778,781,14323,14321,14325,2031,12307,14324,7976,14320,14322],"class_list":["post-10621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-778","tag-781","tag-14323","tag-14321","tag-14325","tag-2031","tag-12307","tag-14324","tag-7976","tag-14320","tag-14322"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10621"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10632"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}