{"id":10574,"date":"2017-11-25T20:31:38","date_gmt":"2017-11-25T17:31:38","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10574"},"modified":"2017-11-25T20:31:38","modified_gmt":"2017-11-25T17:31:38","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d8%b9%d9%85%d9%84-%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d8%b9%d9%85%d9%84-%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9\/","title":{"rendered":"How to Conduct Effective Keyword Research"},"content":{"rendered":"
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\"Image<\/a><\/p>\n

 <\/p>\n

Keyword Research<\/strong>\u00a0\u0647\u0648 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0625\u0646\u062d\u0631\u0627\u0641 \u062c\u0645\u064a\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0635\u0627\u0644\u062d\u0643.<\/span><\/p>\n

\u0625\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644\u064a\u0629\u00a0Keyword Research<\/strong>\u00a0\u0642\u0648\u064a\u0629 \u0644\u064a\u0633\u062a \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0628\u0633\u064a\u0637 \u0648\u0644\u0643\u0646 \u0644\u0627 \u0628\u062f \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0646\u0627\u0621 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0647\u0630\u0647.<\/span><\/p>\n

Many SEO professionals say that content is the main factor in getting your website to the top of search results.<\/span><\/p>\n

And they\u2019re certainly right\u2014we all know the famous saying, \u201cContent is King.\u201d<\/span><\/p>\n

However, researching and carefully selecting keywords is extremely important and can help you rise in the rankings.<\/span><\/p>\n

Choosing the right keywords ensures that the effort you put into your website is never wasted.<\/span><\/p>\n

\u0627\u0644\u0625\u0639\u062a\u0646\u0627\u0621 \u0628\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062c\u064a\u062f \u0627\u0644\u0630\u064a \u064a\u0641\u064a\u062f \u0632\u0648\u0627\u0631 \u0645\u0648\u0642\u0639\u0643 \u0628\u062c\u0627\u0646\u0628 \u0639\u0645\u0644\u00a0Keyword Research<\/strong>\u00a0\u062c\u064a\u062f \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 <\/span><\/p>\n

and reach the top of search engine results.<\/span><\/p>\n

Failing to target the right search terms can cause your website to fall in the rankings, which is far from ideal.<\/span><\/p>\n

Now, the suggested question, \u0643\u064a\u0641 \u0623\u0642\u0648\u0645 \u0628\u0639\u0645\u0644\u00a0Keyword Research<\/strong>\u00a0\u0642\u0648\u064a \u061f<\/a><\/span><\/p>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0633\u0648\u0641 \u0646\u062a\u0639\u0631\u0636 \u0625\u0644\u064a \u0623\u0642\u0648\u064a\u00a015<\/strong>\u00a0\u062e\u0637\u0648\u0629 \u0644\u0639\u0645\u0644\u00a0Keyword Research<\/strong>\u00a0\u0641\u064a \u0643\u0644 \u0645\u0631\u0647 \u062a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644 Content \u062c\u062f\u064a\u062f.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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1. Create an Excel spreadsheet:<\/span><\/h2>\n
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\u0628\u0625\u0633\u062a\u062e\u062f\u0627\u0645\u00a0Google Drive<\/strong>\u00a0\u00a0\u0643\u0645\u062b\u0627\u0644 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u064a\u00a0Google Sheets<\/strong>\u00a0\u0648\u0625\u0646\u0634\u0627\u0621\u00a0Sheet<\/strong>\u00a0\u00a0\u062c\u062f\u064a\u062f.<\/span><\/p>\n

You can give this file a name, such as \u2026Keyword Research Template<\/strong><\/span><\/p>\n

You can freeze the first row so it stays visible when you scroll down.<\/span><\/p>\n

You can freeze rows as shown in the image.<\/span><\/p>\n

Now that the spreadsheet is set up, let\u2019s start filling it with the best keywords to help us rank on the first pages of search engines.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"Keyword<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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2. Brainstorm the best keywords for the client:<\/span><\/h2>\n
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\u0642\u0628\u0644 \u0627\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u064a \u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0647 \u0639\u0646\u00a0Keyword<\/strong>\u00a0\u0645\u0639\u064a\u0646\u0647.<\/span><\/p>\n

\u064a\u062c\u0628 \u0623\u0648\u0644\u0627\u064b \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u0639\u0635\u0641 \u0630\u0647\u0646\u064a \u0644\u0643\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0645 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647\u00a0Keywords<\/strong>.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"Keyword<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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3. Write down what the article will be about:<\/span><\/h2>\n
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This article is about keyword research, so put it at the top of the sheet.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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4. Use more specific keywords:<\/span><\/h2>\n
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Start writing down keywords related to the same topic.<\/span><\/p>\n

In other words, start writing down keywords related to \u201ckeyword research.\u201d<\/span><\/p>\n

\u0645\u062b\u0644 keyword research for ecommerce , on page seo , keyword research process.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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5-Google it:-<\/span><\/h2>\n
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Next, start searching on Google.<\/span><\/p>\n

Go to Google and search. Keywords<\/a>.<\/span><\/p>\n

At the bottom of the page, you\u2019ll find suggested words that are similar to this word.<\/span><\/p>\n

Start collecting these words and add them to a spreadsheet.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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6. Use a list of synonyms:<\/span><\/h2>\n
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For example, with the phrase \u201cKeyword research process,\u201d you can choose synonyms for the word \u201cProcess.\u201d<\/span><\/p>\n

How to find synonyms for the word \u201cProcess.\u201d<\/span><\/p>\n

\u0627\u0630\u0647\u0628 \u0625\u0644\u064a \u0645\u0648\u0642\u0639\u00a0thesaurus.com<\/strong>\u00a0\u0648\u0627\u0643\u062a\u0628 \u0641\u064a \u0645\u0631\u0628\u0639 \u0627\u0644\u0628\u062d\u062b \u0643\u0644\u0645\u0629 Process \u0648\u062f\u0648\u0633 \u0639\u0644\u064a \u0628\u062d\u062b.<\/span><\/p>\n

Several synonyms for the word you searched for will appear.<\/span><\/p>\n

The search results showed the words \u201cmethod\u201d and \u201cstrategy.\u201d<\/span><\/p>\n

You can add these words to the main keyword to create \u201ckeyword research method.\u201d<\/span><\/p>\n

Then start adding all these keywords to the spreadsheet.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"keyword-research-sheets-1\"<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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7. Find a relevant article on Wikipedia:<\/span><\/h2>\n
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Wikipedia is one of the largest websites, with content covering almost anything people can think of.<\/span><\/p>\n

If you want to look something up, visit Wikipedia\u2014you\u2019re sure to find what you need.<\/span><\/p>\n

Now go to Wikipedia and search for the keyword you want to write an article about.<\/span><\/p>\n

If you search for \u201cKeyword research,\u201d you\u2019ll find an article about keywords.<\/span><\/p>\n

You\u2019ll see a variety of keyword suggestions you can use.<\/span><\/p>\n

Why this website? And why use these keywords?<\/span><\/p>\n

Wikipedia ranks among the top results for more than 90% of the topics people search for.<\/span><\/p>\n

So it has likely ranked well for the keywords you\u2019re researching, and you can use the keywords it ranks for.<\/span><\/p>\n

Finally, collect these keywords and add them to the spreadsheet.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"keyword-research-wiki\"<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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8. Use Google Suggestions:<\/span><\/h2>\n
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Go to Google and enter the word you want to search for in the search box.<\/span><\/p>\n

As you start typing in the search box, suggestions related to the word you entered will appear.<\/span><\/p>\n

Collect the suggestions that appear and add them to the spreadsheet.<\/span><\/p>\n

You can also use ubersuggest.io, a powerful tool for finding suggestions from Google.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"autosuggest-Google\"<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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9. Use Quora:<\/span><\/h2>\n
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You can use Quora to find people with questions that your content could answer.<\/span><\/p>\n

Quora is useful because it gives you insight into the exact words your audience uses when looking for answers you can provide.<\/span><\/p>\n

\u0648\u0647\u0630\u0627 \u064a\u062c\u0639\u0644\u0647 \u0631\u0627\u0626\u0639\u0627 \u0644\u062a\u0648\u0644\u064a\u062f \u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u0630\u0644\u0643\u00a0Keywords<\/strong>.<\/span><\/p>\n

First, search for your term in the search bar.<\/span><\/p>\n

If you\u2019re lucky, you\u2019ll find an entire section dedicated to the field you\u2019re researching.<\/span><\/p>\n

Now that you have a number of ideas and keywords, add them to the spreadsheet.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"keyword-research-quora\"<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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10. Start using Google Keyword Planner:<\/span><\/h2>\n
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The first thing we do using Google Keyword Planner is spy on competitors.<\/span><\/p>\n

Start by searching Google for \u201cKeyword research.\u201d You\u2019ll see websites that discuss this topic.<\/span><\/p>\n

These websites are therefore your competitors.<\/span><\/p>\n

Now, how can I find out which keywords they use in articles about the same topic?<\/span><\/p>\n

Go to Google Keyword Planner.<\/span><\/p>\n

Then click \u201cDiscover new keywords.\u201d<\/span><\/p>\n

In the landing page field, enter a link to one of your competitors\u2019 websites that covers the same topic as your content.<\/span><\/p>\n

Then click \u201cGet ideas.\u201d<\/span><\/p>\n

You\u2019ll see many of the search terms mentioned in this competitor\u2019s article.<\/span><\/p>\n

You can use some of these terms and add them to the spreadsheet.<\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0640\u00a0Ahrefs Keywords Explorer<\/strong>\u00a0\u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a \u0642\u0627\u0626\u0645\u0629 \u0636\u062e\u0645\u0647 \u0645\u0646\u00a0Keywords<\/strong>\u00a0\u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"competitor-research-gkp\"<\/span><\/div>\n
.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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11\u2014Select the best keywords:<\/span><\/h2>\n
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Now that you\u2019ve compiled a list of search terms related to the field you want to write about,<\/span><\/p>\n

Start filtering the terms and removing duplicates.<\/span><\/p>\n

Focus on the keywords you think are best.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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12\u2014Start pasting this list into Google Keyword Planner:<\/span><\/h2>\n
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Now that you\u2019ve completed the brainstorming stages, selected keywords using several different methods, researched your competitors, and chosen your search terms, <\/span><\/p>\n

they use.<\/span><\/p>\n

it\u2019s time to check the search volume and competition for the keywords you\u2019ve shortlisted in the spreadsheet.<\/span><\/p>\n

Add your keywords to the \u201cGet search volume and metrics\u201d field.<\/span><\/p>\n

Click \u201cGet search volume\u201d to see the search volume and competition for each keyword.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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13\u2014Remove irrelevant keywords:<\/span><\/h2>\n
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Remove poor-quality or irrelevant keywords, as well as those with low search volume, such as \u201cKeyword research 2017\u201d.<\/span><\/p>\n

These keywords don\u2019t add value to your content or have anything to do with it.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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14\u2014Make the tough decision:<\/span><\/h2>\n
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Identify the 5 or 10 best keywords to target.<\/span><\/p>\n

I\u2019m going to take the top five by search volume and analyze them.<\/span><\/p>\n

.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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15\u2014Criteria for choosing the best keywords:<\/span><\/h2>\n
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There are several factors to consider when choosing the best keywords:<\/span><\/p>\n

\u0630\u0627\u062a \u0635\u0644\u0629 :<\/span>– \u064a\u062c\u0628 \u0623\u0646 \u062a\u0635\u0641 \u0628\u062f\u0642\u0629 \u0645\u0627 \u062a\u0643\u062a\u0628 \u0639\u0646\u0647 \u0644\u0623\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0633\u064a\u0642\u062a\u0644 \u0631\u062a\u0628\u062a\u0643.<\/span><\/p>\n

Even if you manage to reach the first page, the keyword should be relevant to the article title.<\/span><\/p>\n

 <\/p>\n

High search volume:<\/span> Keywords should be selected based on their monthly search volume.<\/span><\/p>\n

The search volume should be high enough for the keyword to be worth targeting.<\/span><\/p>\n

 <\/p>\n

Low difficulty:<\/span> Competition for the keyword should be low, not high.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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keyword research<\/span><\/h5>\n

We\u2019ve now covered the key steps to follow when conducting keyword research before writing an article in a particular field.<\/span><\/p>\n

You should keep these methods and reuse them whenever you want to write a new article.<\/span><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

  Keyword Research\u00a0\u0647\u0648 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0625\u0646\u062d\u0631\u0627\u0641 \u062c\u0645\u064a\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0635\u0627\u0644\u062d\u0643. \u0625\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644\u064a\u0629\u00a0Keyword Research\u00a0\u0642\u0648\u064a\u0629 \u0644\u064a\u0633\u062a \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0628\u0633\u064a\u0637 \u0648\u0644\u0643\u0646 \u0644\u0627 \u0628\u062f \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0646\u0627\u0621 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0647\u0630\u0647. \u0643\u062b\u064a\u0631 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[1910,13190,14283,4685,4236,12651,784,1385,12912,14284],"class_list":["post-10574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-google-drive","tag-google-keyword-planner","tag-keyword-research","tag-quora","tag-4236","tag-12651","tag-784","tag-1385","tag-12912","tag-14284"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10574"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10594"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}