{"id":10572,"date":"2017-11-25T21:15:31","date_gmt":"2017-11-25T18:15:31","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10572"},"modified":"2017-11-25T21:15:31","modified_gmt":"2017-11-25T18:15:31","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d9%88%d8%b6%d8%b9-%d8%ae%d8%b7%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-%d9%86%d8%a7%d8%ac%d8%ad%d8%a9-%d8%9f","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d9%88%d8%b6%d8%b9-%d8%ae%d8%b7%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-%d9%86%d8%a7%d8%ac%d8%ad%d8%a9-%d8%9f\/","title":{"rendered":"How to Create a Successful Marketing Plan"},"content":{"rendered":"<p><a href=\"https:\/\/wp.me\/p6Laog-2Kw\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.ovocreatives.com\/wp-content\/uploads\/2017\/01\/Digital-marketing-strategy-for-small-scale-and-medium-businesses.jpg\" alt=\"Image result for successful marketing plan\" width=\"693\" height=\"390\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u0646\u062a\u0627\u0626\u062c \u0646\u0627\u062c\u062d\u0629 \u0641\u0649\u00a0<span class=\"spGb-e spGb-h\">Digital Marketing<\/span>\u00a0\u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0627\u0645\u0629 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <a href=\"https:\/\/wp.me\/p6Laog-2Kw\" target=\"_blank\" rel=\"noopener\">\u0648\u0636\u0639\u00a0<strong>\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>\u00a0\u0645\u062d\u0643\u0645\u0629<\/a> and successful, to help you with <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This plan should include the goals you want to achieve, the period during which you will market, your competitors, your target customers, and much more. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0628\u0646\u0648\u062f.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621\u00a0<strong>\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>\u00a0\u0641\u0639\u0627\u0644\u0629 \u064a\u062c\u0628 \u0648\u0636\u0639 \u0646\u0641\u0633\u0643 \u0645\u0643\u0627\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 \u0637\u0644\u0627\u0628\u062a\u0647\u0645 \u0648\u0627\u0631\u0636\u0627\u0626\u0647\u0645 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062f\u064a\u0643.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You should determine the right price for your product or service.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Consider how much customers need your product or service, whether you can lower the price if necessary, and by how much.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">Your marketing plan should include the following points to help you market your business:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. Identify the audience to target based on your product or business so they can become your customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2. Evaluate your business or product and keep track of your competitors to determine whether you can compete with them or need to improve your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3. Track your marketing results to see whether you\u2019re on the right path toward achieving success.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">Steps for creating a successful marketing plan:<\/span><\/h2>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1. Evaluate your product or business to understand the level of value you offer:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your product or service should suit the market where it is offered and enable you to compete with other businesses in that market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You should also set a price that works for your customers, so they feel they\u2019re getting a good deal when they buy your service or product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your product is promoted through<a href=\"https:\/\/www.ibtdi.com\/en\/colearn-to-master-the-art-of-the-social-media-skills-in-7-points\/\"> social media pages<\/a>\u00a0\u0628\u0648\u0636\u0639 \u062a\u0635\u0627\u0645\u064a\u0645 \u062c\u0630\u0627\u0628\u0629 \u062a\u0639\u0631\u0636 \u0639\u0645\u0644\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062f\u064a\u0643.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your business or product is also showcased through marketing videos, with a focus on promotional ads, setting their budget, and choosing the right time to run them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We also identify the people to target\u2014those who are likely to be interested in your business and become your customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We also determine how to deliver your business or product to customers easily and conveniently.<\/span><\/p>\n<p style=\"text-align: center;\">.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">2. Determine the right way to market your product or business:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You need to identify who will benefit from your business or product so you can target them effectively. You should also understand what they need.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Keep an eye on your competitors, identify what sets your business apart, and learn what they do to reach customers so you can compete effectively.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Find out which approaches can capture customers\u2019 attention and encourage them to engage with you, and stay up to date with the latest developments in your industry.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You should also set the level of profit you want to achieve within a specific timeframe, then check afterward whether you reached your goal.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3. Track your marketing activities and gather customer feedback:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Monitor how customers respond to your product or business in terms of quality, price, delivery, and every other aspect of your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To understand what your customers are thinking and improve your business further,<a href=\"https:\/\/www.ibtdi.com\/en\/3-marketing-points-may-ruin-your-reputation\/\">\u062c\u0644\u0628 \u0639\u0645\u0644\u0627\u0621<\/a> and keep them coming back, ask them to rate your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This helps you identify how to improve your business so it can continue to succeed and grow, while addressing any issues that frustrate your customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can also assess whether these improvements and ongoing efforts have helped you compete with\u2014and outperform\u2014your business rivals.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4. Review the results of the previous marketing period:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Review your plan to see whether you achieved your goals and where your business stands in the market relative to your competitors after this period of work.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Identify what you can do in the coming period to improve yourself, both in your work and in your marketing activities.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Calculate your expenses and income, and determine whether you achieved your target profit.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Review your goals to see whether you achieved all of them. If any remain unmet, identify where progress fell short.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Once you\u2019ve succeeded and achieved the desired results, keep monitoring your marketing campaign.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This will help you continue to grow and stay ahead of your competitors in the market.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">Goals to include in your marketing plan:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. Expected profit margin.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2-Expected sales percentage.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3-Percentage of expenses spent during the marketing period.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4-Gaining an advantage over competitors in the market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">5-And many other goals you may want to define.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u0646\u062a\u0627\u0626\u062c \u0646\u0627\u062c\u062d\u0629 \u0641\u0649\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u00a0\u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0627\u0645\u0629 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0636\u0639\u00a0\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629\u00a0\u0645\u062d\u0643\u0645\u0629 \u0648\u0646\u0627\u062c\u062d\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.\u0648\u064a\u062c\u0628 \u0627\u0646 \u062a\u0634\u0645\u0644 \u0647\u0630\u0629 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0649<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,1465,4501,12037,14287,14288,14285,14286],"class_list":["post-10572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-1465","tag-4501","tag-12037","tag-14287","tag-14288","tag-14285","tag-14286"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10572"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10596"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}