{"id":10309,"date":"2017-11-14T14:34:05","date_gmt":"2017-11-14T11:34:05","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10309"},"modified":"2017-11-14T14:34:05","modified_gmt":"2017-11-14T11:34:05","slug":"%d9%87%d9%83%d8%b0%d8%a7-%d9%8a%d9%85%d9%83%d9%86-%d9%84%d9%83%d9%84%d9%85%d8%a9-%d9%88%d8%a7%d8%ad%d8%af%d8%a9-%d8%a3%d9%86-%d8%aa%d8%ad%d8%af%d8%ab-%d9%81%d8%b1%d9%82%d8%a7%d9%8b-%d9%81%d9%8a-%d9%86","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%87%d9%83%d8%b0%d8%a7-%d9%8a%d9%85%d9%83%d9%86-%d9%84%d9%83%d9%84%d9%85%d8%a9-%d9%88%d8%a7%d8%ad%d8%af%d8%a9-%d8%a3%d9%86-%d8%aa%d8%ad%d8%af%d8%ab-%d9%81%d8%b1%d9%82%d8%a7%d9%8b-%d9%81%d9%8a-%d9%86\/","title":{"rendered":"How One Word Can Make a Difference in Search Results"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

In today\u2019s article, I\u2019ll show you, dear reader, an example of how the words used in a search can affect Google search results. Just to clarify, the experiment was conducted... <\/span><\/p>\n

...by an SEO expert in the U.S., so you may see different results depending on your location. In today\u2019s experiment, we\u2019ll search for a particular phrase and then repeat...<\/span><\/p>\n

...the search using the same phrase after adding one word to it. We\u2019ll then compare the two searches and draw some important conclusions about optimizing a website... <\/span><\/p>\n

to search engines.<\/span><\/p>\n

First, we\u2019ll search for the phrase \u201cHD TVs,\u201d then add the word \u201cBest\u201d to it and repeat the search. Here are the main differences...<\/span><\/p>\n

...we found in the two searches above:<\/span><\/p>\n

.<\/p>\n

1-\u00a0\u0639\u0628\u0627\u0631\u0629 In Store :<\/span> <\/span><\/h2>\n

When the word \u201cBest\u201d wasn\u2019t used, Google assumed the user was interested in finding and buying products from local stores, so it labeled the products <\/span><\/p>\n

\u201cIn Store,\u201d indicating that a product was available at a store near the person searching. Using the word \u201cBest,\u201d however, caused <\/span><\/p>\n

the \u201cIn Store\u201d label to disappear from the search results.<\/span><\/p>\n

.<\/p>\n

2- Rating bubbles appeared:<\/span> <\/span><\/h2>\n

When the phrase \u201cBest\u201d was used, product-rating bubbles appeared at the top of the search results. They didn\u2019t appear when the word \u201cBest\u201d wasn\u2019t used,<\/span><\/p>\n

because Google assumed that using the word \u201cBest\u201d meant the user needed help evaluating products.<\/span><\/p>\n

.<\/p>\n

3- Rating stars appeared:<\/span><\/h2>\n

When the term \u201cBest\u201d was used, product rating stars also appeared. Google determined that users would benefit from help evaluating the results, so it displayed rating stars <\/span><\/p>\n

for all products. The image below shows the three differences mentioned above:<\/span><\/p>\n

\"\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0639\u0645\u0644\u064a\u062a\u064a-\u0627\u0644\u0628\u062d\u062b\"<\/span><\/p>\n

4- Higher CTR:<\/span><\/h2>\n

The click-through rate for products shown in search results increased when the word \u201cBest\u201d was used, indicating greater user engagement with the products displayed when <\/span><\/p>\n

searching for \u201cBest.\u201d<\/span><\/p>\n

.<\/p>\n

5- Higher CPC rate:<\/span> <\/span><\/h2>\n

With the increase in clicks, the CPC rate also rose, meaning the cost per click increased when the word \u201cBest\u201d was used in the search phrase.<\/span><\/p>\n

.<\/p>\n

6- Lower conversion rate:<\/span> <\/span><\/h2>\n

Another notable finding is that the conversion rate decreased when the word \u201cBest\u201d was used in the search phrase!<\/span><\/p>\n

\"\u0628\u064a\u0627\u0646\u0627\u062a-\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0639\u0645\u0644\u064a\u062a\u064a-\u0627\u0644\u0628\u062d\u062b\"<\/span><\/p>\n

Results and recommendations:<\/strong><\/span><\/h2>\n

1- These differences highlight the importance of including your store\u2019s geographic location in your product ads and adding product ratings to ensure your ads appear<\/span><\/p>\n

in as many searches as possible.<\/span><\/p>\n

.<\/p>\n

2- As for the CTR and CPC rates, \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a> previous results do not mean that focusing on having your ad appear with Best will lead to a lower <\/span><\/p>\n

conversion rate. If such a drop occurs, the reasons behind it should be investigated and addressed to ensure the highest possible <\/span><\/p>\n

profit from your products.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  \u0641\u064a \u0645\u0642\u0627\u0644 \u0627\u0644\u064a\u0648\u0645 \u0633\u0623\u0636\u0639 \u0623\u0645\u0627\u0645\u0643 \u0639\u0632\u064a\u0632\u064a \u0627\u0644\u0642\u0627\u0631\u0626 \u0645\u062b\u0627\u0644\u0627\u064f \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062c\u0648\u062c\u0644 \u060c \u0644\u0644\u062a\u0646\u0648\u064a\u0647 \u0641\u0642\u0637 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0642\u0627\u0645 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[274,1076,14148,13368,14145,795,873,14146,14147,4176,802],"class_list":["post-10309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-seo","tag-1076","tag-14148","tag-13368","tag-14145","tag-795","tag-873","tag---cpc","tag---ctr","tag-4176","tag-802"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10309"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10317"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}