{"id":10270,"date":"2017-11-13T19:06:49","date_gmt":"2017-11-13T16:06:49","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=10270"},"modified":"2017-11-13T19:06:49","modified_gmt":"2017-11-13T16:06:49","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86-%d8%ae%d9%84%d8%a7%d9%84-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86-%d8%ae%d9%84%d8%a7%d9%84-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9\/","title":{"rendered":"Social Media Marketing \u2013 Part Two"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

In\u00a0\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644<\/a><\/strong>, we discussed three of the most important challenges you may face while marketing and promoting your products across social <\/span><\/p>\n

networks; you can read it here. And here are \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0646\u064a<\/a> \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u0644.<\/span><\/p>\n

.<\/p>\n

4. Improve organic reach<\/span><\/h2>\n

When you spend time developing and building a social media content strategy, only to find that the content doesn\u2019t perform well or reach <\/span><\/p>\n

A large audience; this can be very discouraging. It may not be obvious, but the main reason is oversaturation <\/span><\/p>\n

with social media posts. For example, nearly 95 million photos are uploaded every day to Instagram<\/a> and more than 500 million tweets to <\/span><\/p>\n

Twitter<\/a> and more than 350 million photos to \u0641\u064a\u0633\u0628\u0648\u0643<\/a>. All these huge numbers make it harder for content to stand out and be seen.<\/span><\/p>\n

The key to increasing and boosting reach is finding the right content for your audience. Use a social media monitoring tool to identify <\/span><\/p>\n

the posts that get the most engagement, then study them. Why were they so successful, and why didn\u2019t other posts achieve<\/span><\/p>\n

the same success or receive similar engagement? For example, you may find that posts with images get more reach than others, so you can start <\/span><\/p>\n

including more images in your posts, and so on.<\/span><\/p>\n

.<\/p>\n

5. Build human connections with your audience<\/span><\/h2>\n

Social networks<\/a> A great way to build brand awareness and attract more customers\u2014but you should also think about how to retain those <\/span><\/p>\n

customers. While 86% of social media users follow a particular brand, nearly 60% of them are annoyed by promotions <\/span><\/p>\n

and the ads this brand fills their pages with; you can\u2019t focus on sales alone. If you want Increase customer loyalty<\/a> your brand to <\/span><\/p>\n

you need to build genuine human relationships with your audience.<\/span><\/span><\/p>\n

One way to build these relationships is by using stories and storytelling to communicate with your audience. You shouldn\u2019t focus all your efforts on <\/span><\/p>\n

sales alone. If you want customers to stay with you longer, you need to give them a reason to do so. Through stories, you can share your core values <\/span><\/p>\n

and give customers a reason to stay with you.<\/span><\/p>\n

.<\/p>\n

6. Answer all customer questions<\/span><\/h2>\n

Social networks are fundamentally a way to communicate and interact directly with people, but they\u2019re often treated as nothing more than promotional tools. While <\/span><\/p>\n

marketers use social networks to broadcast and share news, 90% of customers use them as a direct way <\/span><\/p>\n

to communicate with brands.<\/span><\/p>\n

The number of messages on social networks that require a response increased by 18% over the previous year; despite this, Brands<\/a> \u062a\u064f\u062c\u064a\u0628 \u0639\u0644\u0649 <\/span><\/p>\n

only 11% of people. You can use a social media management tool to make sure you\u2019re aware of all the messages you receive and to work with<\/span><\/p>\n

your team to coordinate responses.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  \u0641\u064a\u00a0\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0646\u0627\u0642\u0634\u0646\u0627 \u062b\u0644\u0627\u062b\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0627\u062c\u0647\u0643 \u062e\u0644\u0627\u0644 \u0645\u0633\u064a\u0631\u062a\u0643 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u064a\u0645\u0643\u0646\u0643 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[7244,781,4264,3482,12307,5982,790,5072,1103],"class_list":["post-10270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-7244","tag-781","tag-4264","tag-3482","tag-12307","tag-5982","tag-790","tag-5072","tag-1103"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=10270"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/10270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10293"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=10270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=10270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=10270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}