ننقل لكم مقالة نشرها موقع كو ديزاين حيث جلس المحرر بالموقع مع اورين يعقوب، الرئيس التقني السابق في شركة بيكسار التي أسسها اشتراها

وأنجحها ستيف جوبز، والذي عمل يعقوب فيها على مر عشرين عاما، وكانت نتيجة هذا الحديث مقالة سردت

the five biggest reasons for Pixar’s success:

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1 – When the product is subpar, say so.

In December 1998, Pixar had completed three years of work on Toy Story 2It was supposed to begin its run. The problem was

that the film’s quality fell short of expectations and hopes. There were eight months left to finish the film according to the schedule. That was when Jacob did something no one

expected: he spoke with his fellow directors, then went to the executive team and told them the film had failed its internal quality test. Jacob went further,

saying the film was terrible and that releasing it would destroy the company’s reputation. After Steve Jobs and the company’s executives watched the film in its current state, they agreed with Jacob’s

assessment and immediately began a rescue plan to fix the problems.

The film’s story was rewritten from scratch, and it was reshot and produced during the remaining eight months! Afterward, Toy Story 2 became an even bigger hit than its predecessor.

Other companies might panic over losses and sacrifice quality for profit and to cut their losses. But that’s not what makes a company like Pixar successful.

Be honest with yourself. When the quality of your work falls short of expectations, acknowledge it, then start improving it until it reaches a level of excellence.

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2. Stand by your opinion, then get back to work quickly.

When a film is made at Pixar, production passes through several departments, each of which contributes to the final film. Once the film is complete, the director

and the film’s writer sit down to watch it, each with a sheet of notes in hand. The notes are intended to refine the film and raise its quality as much as possible.

That sheet is a nightmare for the rest of the team, because it means time-consuming revisions.

Jacob explains this stage by saying, “Every employee involved in the film has the right not to follow these notes, but they must also have a good reason for rejecting them—and write it out in detail.”

The problem is that explaining your opinion at length can be career suicide because of the time wasted on that explanation. So Jacob advises you

to stand up for your opinion at work, then get back to work quickly. In other words, don’t get drawn into lengthy discussions that keep you from achieving the goal you set out to accomplish.

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3 – Look for the root cause of the problem early on

Jacob explains that when a viewer feels lost during a scene in a film, in almost all such cases, an earlier scene near the beginning of the film is what caused

the confusion and lack of understanding. Either the film’s characters developed in a way that didn’t make sense, or part of the story wasn’t explained clearly and fully. If you’re responsible for fixing the problem

and you try to solve it by changing the scene where the viewer said they were confused, you’re chasing a mirage: you haven’t addressed the root cause, and on top of that

Otherwise, you’ve wasted your time on something that won’t help. Before responding to feedback from customers and buyers, ask yourself: Why does the customer see things the way they do? You may discover

that the real problem lies somewhere else entirely.

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4 – Choose the right medium for the message

Early in his career as an art director, Yacoub realized that Pixar needed to design computer software suited to its work, rather than rely on commercial software for animation, modeling, texturing, and other graphics tasks. At the time, Pixar may have been the company with the deepest understanding of computer-animated filmmaking.

At the time, Pixar may have been the company with the deepest understanding of computer-animated filmmaking. Yacoub decided to present his idea to management, and to explain it, he also decided to draw out the details by hand on 50 sheets of white paper, in the form of a comic

strip (storyboard). Why did he choose this format? Because storyboarding is the established method in this field and at a company like this.

(storyboard). Why did he choose this format? Because storyboarding is the established method in this field and at a company like this.

Jacob went to the executives with his idea. Steve Jobs was among them. Everyone listened, and the meeting ended with approval of the idea and a very large budget

to make it happen. Steve Jobs wrapped up by telling Jacob, “Don’t screw it up!” Pixar’s next film was Brave, which was designed/produced entirely using

the new application, designed according to Jacob’s specifications. It delivered good results and won numerous awards when it premiered last year, in 2012. Why did Jacob draw

his idea on 50 sheets of paper? Because that was the company’s established approach. When presenting a new idea to management, use whatever medium you know and understand best

هذه الشركة.

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5 – Hire for excellence

When Pixar evaluates candidates for a job, it selects them based on three things: how fun they are, their ability to tell a story, and the thing they

have achieved excellence in. The particular thing doesn’t matter; what matters is how the candidate reached that level of excellence. Candidates need to understand what excellence is,

What does it feel like to excel in a particular field, and what did someone do to reach that level? The lesson is that once you’ve achieved excellence, you’ll know how

to do it again. You need people on your team who know how to achieve excellence.

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