The fair-minded will not argue that Steve Jobs is very talented at creating a global state of anticipation and waiting for every press conference he holds, and when he speaks, you find the whole world

The whole world listened—and repeated his words. Steve did this because he followed certain principles; had we followed them as he did, we might have competed with him. Argue with me all you like, but the sun will remain the sun,

the moon the moon, and the star the star!

الأمر الثاني، An attractive, captivating woman can be the ambassador for any mobile phone, but she won’t be able to boost its sales the way Steve Jobs did for the iPhone, for example.

A huge media buzz that doesn’t lead to sales is like a storm in a teacup: it achieves nothing and satisfies no one.

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الأمر الثالث، لا تفهم كلامي هنا على أنه انبهار بالرجل، بل هو بما يتخذه الرجل من قرارات صائبة، وليست كل قراراته كذلك!

In the following article, KISSmetrics summarizes seven strategies that can increase your chances of generating media buzz for your product الجديد حين

when you launch it—and help you achieve million-dollar sales.

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1 – Focus on people, not the product

It’s very rare to hear Steve Jobs talk about the technical specifications of Apple products. Have you ever heard him brag about the speed of an Apple computer’s processor or

the resolution of one of its displays? Steve knows that anyone who wants those details will visit Apple’s website and find all the information they need there.

More importantly, most people don’t care about these details. (Selling to tech enthusiasts is very difficult and unprofitable, unlike selling to the general public—so focus on them.)

On the contrary, Steve Jobs would go to great lengths to explain how Apple products could make your life easier, better, and more comfortable. He would share your frustration with carrying an MP3 player

on its own, along with your mobile phone, and ask: Why not combine them into one device, like the iPhone? Much of what Steve talks about is

simplicity and greater productivity—the things people care about and think about.

That takes commitment from everyone. When you launch a new product, you’ll find that your team can’t wait to tell the world about all the technical specifications

and features of the new product! The mistake is that the team assumes—or imagines—that users and customers share its technical enthusiasm. That assumption is wrong. Everyone is busy

with their own problems and doesn’t care much about other people’s!

And this is what you should do: don’t talk about what your product does or claim it’s the best product humanity has ever known. Instead, talk about the results people get from using your product,

including users, buyers, and customers. Explain how your product will make our lives better in practical, realistic, and believable ways.

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2 – Get thought leaders and influencers involved early

Apple is known for involving bloggers, prominent journalists, writers, and public figures in trying out its products many months before launch. It doesn’t allow

them to share certain details about the new product, but it lets them talk about how using those products has changed their lives. This spreads like wildfire

and creates widespread anticipation and excitement, so that by the time the product is actually available, everyone already knows about it.

This works extremely well because Apple has a long track record of launching wonderful, innovative products. So these early users expect nothing less—and that helps

…in generating positive media buzz. Even if you don’t have that advantage or name recognition, giving the media a chance to try your product before it launches

makes journalists feel special and helps them learn about you and your product. If your products are genuinely useful—not just in name—and worthy of attention,

you’re following in Apple’s footsteps.

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3 – كن ثوريا

Until recently, Apple wasn’t the biggest, best-known, or most widely distributed company in the market. Even Steve Jobs himself wouldn’t claim to be the world’s best speaker. So why,

when Steve Jobs speaks, does the whole world listen? Because everyone knows Apple isn’t afraid to change the world for the better. Apple’s products aren’t the newest or most powerful; they’re

the most revolutionary and transformative. Apple’s products change our beliefs and assumptions about the things we use. When people listen to Apple, it pushes big companies to

للاستماع أيضا.

(For many years, Nokia claimed that users didn’t want phones with touchscreens. Microsoft and its

supporters also claimed that finger-operated, multitouch screens consumed too much power, quickly drained a device’s battery, and were extremely expensive,

among other things. The world believed them—until the iPhone came along, proved those claims wrong, and forced them to change their minds.)

The world loves companies bold and revolutionary enough to lead the way. Instead of fighting to get people talking about you, be revolutionary and make the world a better place,

and you’ll find them chasing you to see what you’ll do next.

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4 – Turn your product launch into an event people look forward to

When Apple launches a new product, you don’t see a dapper figure stumbling through an expensive outfit, stepping onto a stage to read from a prepared script—perhaps one he’s never even seen before. No,

You’ll find that Apple has prepared a multi-part event for the occasion. Sometimes, they even close their online store to make sure people feel that something truly important is happening.

It all happens at the launch event.

And when the time comes, who takes center stage? The famous Steve Jobs, the company’s CEO and top executive. What many people may not know is that

Steve Jobs is known for planning every word and sentence he says at each event, and for rehearsing for weeks. He calculates every move,

aiming to amaze the audience so much that they forget to breathe!

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5 – Accept pre-orders

It goes without saying that every company has loyal customers who will buy any product it launches as soon as it’s released. The moment you announce your new product, you’ll find people eager

to buy it immediately—before it reaches the market and goes on sale. So why not make that possible? Apple accepts preorders before launching its products in

the market. As a result, Apple sells hundreds of thousands of units within a week or two of the start of sales, before its products even reach store shelves!

Of course, this approach is risky: it can take you to great heights or bring you down, especially if your product fails or you have to delay its launch for any reason.

You also need to know the final selling price you’ll set before accepting preorders. Alternatively, if you don’t take preorders, you can provide

interested customers with a way to sign up for the latest news about your product and be among the first to know when it’s actually available in stores.

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6 – Launch a product its owners are proud to show off

Apple’s success comes from the image associated with each of its products. Imagine two people walking in: one carrying a Nokia phone and the other an iPhone. Even if you’re

one of Nokia’s most loyal followers, you won’t be able to stop a look of admiration from appearing on your face. You might deny it, but others won’t! Regardless of whether

Apple’s products deserve that status, the fact is that they already have it!

This image of prestige and respect didn’t come from nowhere. Your product needs to be elegant, beautiful, and eye-catching. People expect every new Apple product to be

more elegant than its predecessor. If Apple ever released a clunky, ugly-looking product, you can be sure its sales would plummet!

Never underestimate the importance of your product’s appearance. If it’s ugly, users won’t show it off in front of their friends and acquaintances; they might even hide it away

Embarrassed by it, no matter how useful and beneficial it may be.

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7 – Build as much anticipation, excitement, and suspense as you can

Although Apple builds huge anticipation for its products long before launch, it also surrounds them with walls of secrecy so high that its right hand doesn’t know

what its left hand is doing. Remember all the rumors that preceded the iPad announcement? Enthusiasts competed to share their predictions about this secret device Apple was working

on. Some even made models showing what they imagined this mysterious device would look like. When Apple finally launched the iPad, it already had

legendary fame preceding it, and the whole world wanted an answer to the question: What does this device look like, and what can it do?

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ختاما، ليس الغرض من هذه المقالة أن تقلد ستيف جوبز، فمهما اجتهدت، هناك الأصل وهناك التقليد. لا، غرض المقالة أن تفكر جليا في كل خطوة من

Steps for launching your product. Decide what information you plan to release and when, choose who to tell about the launch—before and after it happens—and consider how you can turn

your product launch into a major event.

مرة أخرى، ليس المقصود التقليد في الأفعال، بل في الأفكار. No matter how much money you have, you can’t change the fact that your product is behind the competition,

looks unattractive, is bulky, and is something no one wants to carry!

No matter how much Samsung spends on advertising and marketing, unless it comes up with a phone that impresses users and makes their lives easier and better, millions of dirhams in advertising won’t help.