How to add your personality to your website in 4 steps

Website Design | Whether we realize it or not, every business has a personality. It’s the unique flavor you

and your team bring to the table. يأتي هذا بعدة طرق – صوتك وأسلوبك وروح الدعابة لديك.

When you interact with people in real life, your personality comes through naturally. Your customers can get a sense of who you are,

so they can tell whether your personality is a good fit for them.

But things are different online. When marketing our businesses, we tend to emphasize our professionalism and credibility,

and often lose our personality in the process. We end up writing in dry, generic language that fails to engage potential customers.

Our websites are our sales teams, working around the clock, and that should be reflected in

our website design. We need to treat every interaction with our customers (online or in person) as an opportunity to showcase our personality,

What makes us unique is capturing the attention of our prospects and drawing them in. Your website is an extension of you and your company—make the most of it.

Use this space to give people a sense of who you are and why they’d want to work with you.

Here are four ways to add your personality to your website.

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Design and imagery that showcase your unique style

Let’s be honest: people notice our design style and images first, then focus on the content. In fact,

people read only 20% of the text on any web page they visit.

Take a look at your current website. Does its design and feel reflect your personality? Do you use real photos, or

rely heavily on stock images? From your users’ perspective, can they get a clear idea of what

نشاطك التجاري؟

For example, our website focuses on the work we’ve done and our portfolio. If you’re in the services industry, you can highlight

The work you’ve completed—or, if you’re a lawyer or accountant, you can share photos of your workspace.

تحدد Colors والخطوط أيضًا شخصيتك – خافتة أو جريئة، مرحة أو جادة، يمكن أن تظهر جميعها عند تصميم موقع الويب

the right way.

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Refine your website copy

Users focus less on text and copy than on your website’s design, but your words still matter.

In fact, people read websites differently from how they read on paper. They focus on headlines first, then text

in bold and bullet points, then scan the body copy to fill in the gaps.

فماذا يعني هذا بالنسبة لك؟ عندما تكتب نسخة لموقعك على الويب، ركز على تلك المجالات المذكورة أعلاه – اجعل

headlines engaging and body copy meaningful and bold, and use bullet points to engage readers whenever possible. If you leave

your personality out of your copy, there’s a good chance your website visitors won’t get to know the real you.

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Share your personality on your About Us page

The most visited page on a typical website is the homepage, which makes sense. But did you know that close behind

is your About page? Not your services, or what you have to offer or sell, but your About page. Taking the time

to craft your About page properly is an ideal way to convey your brand’s personality to readers.

The biggest mistake we see people make on their pages is hiding behind their website. Think about it: are you dealing with a website

أو مع أشخاص؟

Your About page is the perfect opportunity to share your personality with your audience. Get صور احترافية لك وللفريق.

اكتب السير الشخصي بالأسلوب الذي تحاول تصويره. هل فريقك يحب الكلاب – شارك ذلك. أو إذا كنت تميل

toward the more professional side, highlight your education, experience, and community involvement.

Overall, this is a great way to tell people about you and your business, and why they might want to get in touch.

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Create compelling marketing

Nobody likes being sold to. But everyone loves to buy.

We should keep this advice in mind as we approach building our websites and deciding how we present ourselves. Are we a pushy sales

representative who won’t take no for an answer, or friendly professionals who help our customers make an informed purchasing decision?

يجب أن يعكس Marketing الخاص بك نهج المبيعات الخاص بك – وهذا يجب أن ينعكس أيضًا على موقع الويب الخاص بك.

There’s a place on your website to reflect your brand’s sales personality. We need to communicate in a way that resonates with

our customers. And we need to show them that we’re passionate about helping.

يمكن تحقيق ذلك بعدة طرق – عرض العمل السابق، وإبراز ملاحظات العملاء الإيجابية ومراجعاتهم، والحصول على

A helpful tone when engaging with our services and pages Sales.

Customers should feel comfortable reaching out to you as people who can help them solve their problems.

Does your website reflect your true personality, or is it time to take action and make some updates?