How to Successfully Update Your Website Without Losing Your Search Engine Rankings

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تشغيل التحديث do so without affecting your current search engine results. So, what steps should you take?

Establish Website Performance Metrics

To find out whether Website design the new site performs better or worse than your old one, you’ll need to get

specific data on how your current site is performing.

The important metrics to understand and track are:

- How many visitors come from Search engines؟

-ما هي Keywords What is your website currently ranking for?

How many calls and conversions does your website generate?

What is the average number of pages visitors view per visit?

How many of your pages are currently indexed by search engines?

The data above will be used as a benchmark for designing the new website.

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Track Changes to Page URLs

Have any of your existing page URLs changed? Has your website moved from HTML pages?

إلى CMS مثل WordPressIt will be important to find out whether the URL has changed and make sure there is a

redirect from the old URL to the new URL.

Do you have an impartial person test your website

Often, when we spend a lot of time on a project, we can develop blind spots and overlook

small issues. Having a user who is unfamiliar with the website will help you answer the

following questions and understand whether you need to make any changes.

- What do I want visitors to do when they come to my website?

- Is my content readable and clear?

- Does the website work well on mobile?

If you can get several people to test your website, that’s even better. Try to encourage

different people to use different browsers when testing your website. Sometimes,

different browsers display the same website differently, and an issue may occur in one but not the other.

A new website may mean new pages and images. Make sure every page on your website

بك تحتوي على أوصاف تعريفية Make sure your title tags are SEO-friendly and optimized for keywords.

All images should also include alt text. Alt text provides a text alternative for images for search engines.

Use H1, H2, and H3 tags carefully. Heading tags help search engines understand the structure of the page’s content

and what the page is about. They also help visitors by dividing the content into sections that are easy to read and understand.

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New website launch

You’re confident in your new website and have launched it. Now it’s time to do the following:

- Implement your 301 redirects.

If your domain has changed from HTTP to HTTPS, be sure to update your website address in Google Search Console and Google Analytics.

Manually check your website. Use a search engine to find your site, then click the results.

Do they all take you to the right page and work as expected?

Check your website’s speed using tools like GTMetrix أو PageSpeed ​​Insights. A slow website

will hurt your search engine rankings.

Tell the world about your new website update. Sharing the news on social media and issuing a press release

Great ways to draw attention to your new website and encourage search engines to crawl the pages

frequently.

Conclusion

Once launch day has passed, it’s important to keep monitoring your website’s performance and comparing it with your previous website’s metrics.

If you follow the advice above, you’ll be well positioned to avoid any drop in search engine performance

and instead achieve better results than before.