Logo design is easy, right?  يمكننا إلقاء نظرة على شعارات Nike أو Apple أو McDonald’s

ونقول ، “حسنًا ، هذه بالتأكيد ليست معقدة للغاية.”

في واقع الأمر ، تميل التصاميم “البسيطة” إلى أن تكون معقدة بشكل مخادع.

So how can you make sure you get a شعار ناجح stand out in a crowded market? How can you make sure your logo

effectively communicates and supports your brand message?

Here’s an in-depth look at what to keep in mind when designing or approving your company logo.

What should you avoid when تصميم الشعار

As you dive into a visual design project, you’ll inevitably encounter a never-ending sea of opinions. How do you sort through all the noise?

التصميم ليس ذاتيًا تمامًا. لا يتعلق الأمر فقط بما “يبدو جيدًا”. هناك مبادئ أساسية تحتاج إلى توجيه عملية

of creating a successful logo design , and when these principles are ignored, your logo may fail to serve its purpose.

The rise of crowdsourcing has led to websites offering fast, inexpensive designs. A web search

عن “شعار رخيص” أن هناك عددًا قليلاً جدًا من الشركات يسعدها أن تقدم لك هذه الخدمة:

ولكن إليك النقطة المهمة التي يجب تذكرها في كل هذا: “تحصل على ما تدفع مقابله”.

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Every successful logo is the result of exploring a business’s goals and challenges, and brainstorming how to communicate its message

accurately to its target audience. Once everything is in place, the actual concept is created.

From start to finish, the focus is on the best way to visually communicate the business’s identity.

After all, your logo represents your business. It represents you. That’s a big deal.

يأتي تصميم الشعار A cheap solution means compromising by spending little time understanding the company’s purpose and goals

and its target audience. Skipping these crucial steps means the end result is a logo without direction. Logo design is considered

الرخيصة أمرًا استثنائيًا في إنتاج “الشعارات التي تستخدم لمرة واحدة” – وهي مشرقة ولامعة ولكنها تفتقر إلى المعنى.

So before signing an online contract for a throwaway logo, or before signing up for

Microsoft Paint لإنشاء الشعار الخاص بك ، ضع في اعتبارك ما يلي …

5 questions to consider when designing your logo (plus one bonus question!):

Is the logo scalable and versatile?

سيتم استخدام شعارك عبر مجموعة متنوعة من التنسيقات – ويجب أن يبدو رائعًا في كل مرة.

For example, an overly complex logo won’t look very sharp the first time you have to scale it down to fit

on a web icon or business card. And how well does your colorful logo convert to black and white when it needs to be displayed

بلون أحادي؟

Understanding all the different ways your logo will be displayed is essential to creating a lasting visual identity.

Consider all the ways your logo will be displayed and design accordingly, so you don’t paint yourself into a

corner and find yourself looking for a new logo a year or two later.

You may also be interested in:Factors to consider when designing a logo that fits your brand

Is the logo simple and memorable?

Less is more. Intricate details and textures may help your logo look vibrant, but designs

that stand the test of time tend to be very simple.

What are the first brand logos that come to mind? The vast majority have a clear, straightforward design,

and use no more than one or two colors.

Many companies have made the mistake of embracing a short-lived trend. It takes only a few years—or perhaps

even a few months—before their visual design looks laughably outdated.

Simplicity is memorable. To achieve it, you’ll need to remove all the extras and distractions so the focus is

بالكامل على العناصر الأساسية التي تجعل هويتك فريدة من نوعها. ضع ما يجعلك “أنت” في المقدمة والوسط.

نحن البشر لدينا الكثير مما يحدث ونطاقات انتباهنا قصيرة بما يكفي كما هي – لا تطلب منا أن نتذكر شعارًا معقدًا.

Does the logo strengthen your brand?

What does your company do? Your logo should support that and speak to it. Whether through your choice of typography

or the use of specific visual elements, you want your logo to express who you are.

You may also be interested in:Company logo design cost

Is the logo right for your industry?

The look and feel of visual design naturally varies from one industry to another. Children’s stores, for example, tend to

have playful, colorful logos. But present a bank with a playful, colorful design, and you’re unlikely to have

a satisfied client.

Be innovative, but make sure your innovation fits your industry. There’s a difference between thinking outside the box and searching inside the box.

الخطأ تمامًا

Is the logo timeless?

Trends change. Dramatically.

Will that old-fashioned, unconventional logo still look great in five years? Or will it age badly and look awkward?

Many brands evolve their visual identity from time to time. However, investing a lot of money and resources

in a logo design built around stylistic choices and color palettes with a limited shelf life isn’t a wise strategy.

بشكل عام ، كلما قلت “الرتوش” ، كان ذلك أفضل. قد تبدو التأثيرات مثل الظلال والتدرجات اللونية فكرة جيدة في

الوقت الحالي – لكنها ستجعل تصميمك سريعًا يبدو قديمًا.