Online Training Academy Project
15 September, 2021
How to Improve Your Creative Thinking
15 September, 2021
قد يبدو Ad design Attracting potential customers may seem challenging, but it’s easier than you think. If you know the right approaches
and strategies for ad design, your ad should capture everything smart, innovative, and distinctive about your brand
Read on to discover ways to design an effective, compelling ad
for your target audience.
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حدد جمهورك:
Your business or product may appeal to a wide range of consumers, but for advertising purposes, it’s usually helpful to focus
on just one specific segment of that potential audience. A single ad can’t appeal to or target everyone.
Accept this, then identify the customers who matter most to your business.
For example,: إذا كنت تقوم بتصميم إعلان لعربة أطفال، فمن المرجح أن يكون جمهورك المُستهدف هو
new mothers, even more so than mothers who don’t have a newborn..
Describe your target customer. The more precisely you can describe them, the more targeted and effective your ad will be. Picture your customer
and ask yourself the following questions:
- What is their approximate age or gender?
- Do they live in a major city or a more rural area?
- What is their income range? Are they wealthy CEOs or college students on a tight budget?
- What other products do they use or enjoy? Do they use other products made by your company?
Once you’ve described your target consumer’s basic lifestyle and demographic information, think about how
this person will interact with your product. Consider the following::
- When will they use the product? Will they use it right away or when they need it?
- How often will they use your product? Once? Daily? Weekly?
- Will they recognize its benefits and functions right away, or will you need to teach them?
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حدد منافسيك:
When designing your product, keep the competition in mind. Consider how your offering might challenge your competitors’
Or specifically complements your competitors’ advertising efforts, and how their marketing activities might interact with yours.
الإعلانية.
Ask yourself: Are there other products besides yours that perform similar functions? If so, focus on
the differences, especially how your product outperforms the competition..
You should consider how your product is currently positioned in the market. Ask yourself how you can differentiate your product from
what is already available on the market. You should also consider the competitive landscape and the customers currently in the market.
Ask yourself the following::
-Do customers already recognize or trust your brand?
-Are you hoping to convert people who currently use a competing product?
-Will you target people who don’t currently have a solution? Does your product have no competitors?
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Define your advertising strategy:
Based on what you’ve learned about the audience you’re trying to reach and how they might view
your product, you’re now ready to think about an advertising strategy. Your strategy should consider what is commonly known as
بـ 3 C”s: the company (you), the customer (them, your target audience), and the competition.
Strategy is a complex subject, but by focusing on the desires, strengths, and possible future actions
of the three players in the field (you, your customer, and your competitors), anyone can build a complex strategy over time..
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Create a catchy slogan:
Keep your ad slogan short and catchy. The product needs no more than six or seven words. The slogan should capture
consumers’ attention and convince them that your product is different from others. You could consider using: القافية، النكات
humor, wordplay, creative imagery, and alliteration.
Capturing a customer’s attention is especially useful when you have a lot to say. For example, this ad wouldn’t catch
the audience’s attention if it were long and environmentally focused but didn’t have an unusual slogan.
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Make consumers feel better about your product:
For most people, how they feel determines what they buy. Here are some tried-and-true techniques
advertisers rely on to make their ads evoke positive, feel-good emotions in their audience:
-التكرار: اجعل منتجك يلتزم بتكرار العناصر الأساسية. غالباً ما يضطر الأشخاص إلى سماع اسمك عدّة مرات
before they notice it or realize they’ve heard it. Jingles and songs are one way to do this, but they can be
Annoying. If you want to take this approach, brainstorm a more creative way to repeat the message.
-التحدي: تحدي المستهلك للتفكير في سبب وجيه لعدم شراء منتجك أو الخدمة التي تُقدّمها.
-الفكاهة: جعل المستهلك يضحك، مما يجعلك إعلانك محبوباً ولا يُنسى.
-الضرورة: إقناع العميل بأن الوقت عامل جوهري. تُعدّ العروض محدودة الوقت فقط ومبيعات المواسم
and similar tactics are among the most common ways to do this.
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Find a way to connect consumers’ desires with what you’re advertising:
Revisit your strategy here. Make sure you’re focusing on the most appealing aspect of your product. Does your product entice
People? What sets it apart from similar products? What would you like to improve about it? All of these can be
good starting points for an ad.
Ask yourself whether your product or event is aspirational. Are you selling something people might buy to feel better about
their social or economic status? For example, you might sell tickets to an event designed to make attendees feel stylish
and luxurious, even if the ticket costs far less than most wealthy people can afford to pay.
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Give your audience an offer they can’t refuse:
Consumers love a good deal. So give them one, and they’ll keep coming back for more.. سواء كنت تُقدم سعراً لا
a free trial, or free shipping, going the extra mile to give your customers a great deal will help you
succeed..
Once you’ve come up with an irresistible offer, make sure to promote it with confidence and pride. When people see that you have something great
to offer, they’ll find it hard to resist..
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Talk about the benefits:
Ads should focus on benefits. Explaining the features of your products or services is important, but explaining the benefits they
Make it about the customer. After all, people care about the benefits they’ll get from
buying a particular product or getting a specific service. It’s not complicated. Here’s what to do::
- List all your services or products.
- List all the features and advantages of each service.
- For each feature, list the result and the benefit it provides to the customer..
For example, let’s say you’re a tax accountant. One feature of your service is that you have a website
where customers can log in and access their tax documents 24/7
on weekdays. The big benefit is that you’ll save customers time and effort.
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Address customers’ concerns:
Make your offer as risk-free as possible. People worry about spending their money. There are far too many
scammers and low-quality products. People worry they’ll waste their hard-earned money
when choosing between so many products and services..
If people fear they’ll lose money and regret their purchase, they’re less likely to buy your product.
But if you remove these doubts, people will have an incentive to try your product or service.
So it’s best to offer a risk-free guarantee. Knowing there’s no risk and that they have nothing
يخسرونه من خلال شراء منتجك أو خدمتك، يُعدّ حافزاً قوياً على الشراء. هذا “يعكس” المخاطر ويضع بعضها
على عاتق البائع. وهذا ما يسمى “انعكاس المخاطر”.
If potential customers know they can get their money back if they’re not satisfied, they’ll be less concerned about wasting
money and more likely to try your product.
In addition, many people immediately feel better and more positively about a product if the
company is willing to stand behind it. It shows that your product is worth it and that you’re not afraid to back it with a warranty free
من المخاطر.
