Mobile app marketing strategies are constantly evolving. As apps move away from operating as standalone platforms

and become part of broader mobile strategies, many companies are reconsidering why they began

their mobile app development journey in the first place, and learning how mobile app marketing works, why it matters, and how to succeed at it.

Developing an app (or a suite of apps) without a clear strategy is no longer acceptable. The impact

of mobile apps is undeniable. We now recognize their value as an essential part of business, but we must also reconsider

Evaluate how mobile apps are marketed.

In the past, most companies developed their apps (usually by hiring a mobile developer, using an app

builder (DIY), or learning how to build the app in-house), then promoted them through traditional marketing channels. However, as

the smartphone boom created new opportunities for businesses, this approach stopped working. Instead, the organizations

most successful at marketing their apps are those prepared to invest significant resources in promoting them and getting the app

لأيدي عملائها.

How to Market Mobile Apps

Studies show that the number of people using mobile devices surpassed the number using desktops by

nearly 200,000 people between 2014 and 2015. This made 2015 worthy of the title “Year of Mobile.”

However, the label “Year of Mobile” is up for debate.

To begin with, mobile has been evolving into a way for customers to connect with their favorite brands over the

past few years. That’s why some mobile experts prefer the term “Mobile Era” over “Year of Mobile.” But regardless

of what we call it, customers expect mobile apps to be their primary point of contact with

their favorite brands. In fact, 90% of the time spent on mobile devices is spent on

التطبيقات.

One thing is crystal clear: customers prefer shopping and engaging with brands on mobile

بدلاً من القنوات الأخرى. لذا، إن لم تكن mobile marketing strategy الخاصة بك قوية وفعالة، فالزبائن سيبحثون

to one of your competitors for a better mobile shopping experience.

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Mobile App Marketing Challenges

Even if you’re an experienced marketer, it’s important to recognize that app marketing is a whole new game, with different rules and players.

One common question marketers face is how to market their apps. It calls for new marketing approaches.

Challenges marketers face in mobile marketing include unfamiliar channels, targeting issues, and understanding

user app download behavior, app store rankings, and more.

To help you succeed at mobile app marketing, we’ve put together a selection starting with

10 proven app marketing strategies.

10 Proven Ways to Market Mobile Apps

1. Focus on KPIs tailored to the app market

Mobile app marketing may be new to you, but setting goals is much like setting them for most other marketing campaigns.

Your goals should be specific, measurable, and realistic. What differs are the channels and tactics, as well as understanding

the finer points of apps that can help you achieve those goals.

App marketing brings several challenges. Beyond revenue and speed, you need to focus on KPIs

tailored to app marketing. These include app store rankings and traditional (organic) acquisition.

for loyal users, cost per download, and app store optimization.

For many marketers, these are new and unfamiliar areas. So it makes sense to assign a dedicated team

to focus on the importance and value of key performance indicators in your marketing plan. When setting your goals (you won’t have

just one goal), you may decide to distinguish between primary and secondary goals. You probably do this in other areas

of marketing, so apply the same approach to your strategies.

It’s also important to understand how these goals support your company’s overall direction. To do this, your goals should

App marketing is closely aligned with the goals of other marketing strategies. However, it should

focus on KPIs tailored specifically to mobile app marketing.

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2. Allocate the resources your app needs

Marketers often underestimate mobile advertising. They devote only a small percentage

of their marketing budget to it (sometimes less than one percent).

However, in the “mobile era,” apps are a powerful marketing tool and therefore require more resources to be allocated to them.

marketing-focused. Studies indicate that 80% of consumers want to receive local alerts on

their mobile phones. It therefore makes sense to invest in geo-fencing—the creation of a virtual perimeter around a real-world geographic area—and adopt alert-based marketing strategies,

because that’s what consumers want.

على التنبيهات، لأن هذا ما يريده المستهلكون.

A study conducted by the Mobile Marketing Association on the effectiveness of mobile app marketing

suggests that the mobile marketing budget should be increased by around 7% or 9%.

Once you’ve restructured your marketing budget and set aside the resources for your apps, you need to find a plan

for using that budget. Advertising and promoting your apps should be creative and engage consumers,

and it should also be consistent. Without planning your budget accordingly, you could run out of resources before the work is done.

Your goal should be to keep your app visible in key markets throughout the year. For example,

you can spend more during the holidays to make consumers notice your apps.

Mobile App Design at the Best Prices

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3. Avoid spreading yourself too thin

Every company is fighting to secure space for its apps and outperform the competition—and the same can happen between departments within your company.

As the organization grows and more departments are added, more people will feel that your app (and marketing strategy)

falls within their area of responsibility.

Instead of internal disputes over ownership, bring these different stakeholders together as one team. That way, you’ll not only

satisfy the people who feel they should have a say in your mobile app strategy,

but also make those strategies more successful.

Aligning the goals of all these different departments may not be easy, but through ongoing communication

and regular meetings with team members, you’ll be much better positioned to align their different goals

and reduce internal conflicts. You’ll also gain more insights and creative input

to plan and execute these campaigns.

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4. Strengthen Your Mobile App Marketing Team with a Telemarketing Expert

Even if your marketing and advertising department (or your advertising agency, if you work with an outside firm) has a wealth of

Expertise and experience: mobile marketing is a different battlefield and requires new expertise and technology. Even

digital marketers are not always familiar with the challenges mobile presents. Some of these challenges include

optimizing your marketing efforts to achieve better rankings, app usage analytics, media targeting,

sales, and more (we’ll discuss these in more detail below).

If your budget can accommodate partnering with a mobile marketing technology provider, you may want to discuss this option

with your team members or any external agencies managing your mobile app marketing campaigns. This may take up part of

your budget, but this tactic will give your app a better chance of success and of achieving a higher ranking in app stores.

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5. Market the experience, not the app

In the past, when companies developed apps simply to give their customers something to use, it was acceptable to

market the app itself. That’s no longer true today, because you don’t want to sell your audience the app itself. Instead,

you want to sell the experience your app provides. More importantly, you want to show how that experience stands out and surpasses

the experiences offered by others.

This is by no means a new concept. Today’s consumers are looking for the simplest experiences offered by

brands. In fact, 86% are more likely to buy when they aren’t overwhelmed with confusing information. Keep

this in mind when writing your app store description. Promote how your app can simplify users’ lives,

not every little task it can perform.

Marketing the experience rather than the app has made customer experience a top priority for companies across nearly every

industry. Don’t market your app—that simply isn’t enough anymore. Focus on the experiences that

Only your app can offer it.

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6. App marketing isn’t just about billboards

No matter how big or well-known your brand is, promoting your app through traditional tactics (such as

signage, your website logo, email and newsletters, etc.) and touchpoints (such as media and social

channels) won’t be enough.

This is a complex process. It assumes that consumers will see your app ad, then pull out their phone and search

about the app—or better yet, make it available with a click or tap! While most customers will find your app through

the marketplace they choose (for example, Google Play or the App Store), you can’t be sure that

this alone will be enough, especially when your competitors’ apps are available there too. The

مرئية أكثر.

key to marketing mobile apps may be placing ads where mobile users already are. Companies have found

that the most effective way to promote their apps is through mobile ad networks and real-time

bidding exchanges. Without getting into the details, real-time bidding exchanges allow

This helps marketers reach their target audience effectively at a low cost.

In addition, companies have found that the more ad networks they invest in, the more successful they become. Paid

media can directly affect your app’s store ranking because it allows the app to be installed

consistently, improving its discoverability and reputation in the market.

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7. Give your app an organic boost and help it reach new heights and a better ranking

Once again, paid media will certainly boost your app’s ranking, but ultimately you need to track

Users who discovered and installed your app on their own. In the app marketplace, there is a relationship between

users acquired through ads and organic users (meaning users who found you

مthrough search and on their own). The more downloads you get through your media, the higher your ranking will be

in the app stores, making you more visible to potential customers.

أفضل استراتيجية لتحقيق “دفعة عضوية” هي بتنظيم حملة مركزة.وتعتبر Nike واحدة من أفضل الشركات في

The benefit of focused campaigns: short-term, targeted ads drive a large number of downloads. This surge

in popularity will help you climb the rankings quickly on the App Store and Google Play. This, in turn,

will generate a large number of organic downloads. Once you have a significant number of organic users,

your ad spend can be reduced to the minimum needed to maintain those numbers.

Ultimately, your goal is to achieve the optimal ranking for your app, which means finding the best

possible balance between ad spend, app store rankings, and organic downloads. In other words,

You want to convert as many organic users as possible and get the most out of your money.

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8. Downloads Don’t Equal Success

While more downloads can improve your ranking in app stores,

many other factors determine the success of an app marketing campaign. Beyond organic users,

there’s another, more valuable type of user: your loyal users.

Downloads certainly matter, but you spend a lot of time designing and developing the experience and service it delivers

The app. So, you want it to be thoroughly tested. Loyal users are the ones who will turn those

downloads into revenue and a positive return on investment, while making use of the app and all its features.

Many users, despite spending time downloading the app, won’t use it

more than once or twice. It’s important to reflect on this low retention rate, especially if you’re تطبيقات الهاتف. إن لم تكن

unable to acquire loyal users. You may have a problem with your app’s design and functionality. Without addressing those

issues, you won’t be able to get the most out of organic promotion campaigns to increase downloads.

Ultimately, loyal users will determine your app’s success and future.

4 Tips to Get the Most Out of Your Mobile App Abroad

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9. Test for usability, not perfection

Measuring the success of app marketing is different from measuring success in traditional marketing for several

reasons. Smartphones—as both a tool and a means of communication—are new and also evolving rapidly, which means that what works today may

لا يصلح غداً.

Ever-changing technology opens up new channels every day. What’s best today may not be best tomorrow, because

more efficient and effective ways to transmit information are likely to emerge. Just look at geofencing

(geo-fencing) to see this.

Many companies apply traditional marketing evaluation and measurement methods to apps because they don’t know any others.

Others prefer traditional advertising and believe email campaigns will keep them competitive.

But we know that isn’t true.

You can use your time and resources to research new technologies and compare them with current practices. Then compare

the old and the new to choose what best meets your needs.

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10. Keep going! Immerse yourself in the world of mobile phones

No matter how successful you are at marketing your apps, the work is never done. The mobile app landscape is dynamic

and constantly changing. Your app marketing team should meet regularly, keep up with the latest updates

and upcoming changes, and find ways to keep consumers engaged. It’s also important to monitor feedback

Consumer actions can help you monitor and understand changes in how users behave toward your app and competing apps.

Part of this strategy is to keep using Technology No. 9, test new media, and also take part in

industry discussions, as well as phone seminars and other events. This is especially useful if

you’re unable to partner with an app marketing technology platform (Technology No. 4), because it

will let you gain some of the expertise and knowledge that such a partnership could have provided.

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خلاصة

At this point, it’s clear that mobile is a critical part of the marketing mix for our companies’ success. Therefore,

We need to move beyond developing an app just to have one. Instead, we should focus on understanding the impact

apps can have on increasing brand awareness, growing revenue, and even driving

traffic to stores.

Read also

• Mobile App Marketing Strategies to Boost User Retention
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• Best mobile app design company in Jeddah