An article’s title is one of its most important elements—if not the most important. It is what turns someone from

a casual browser who merely glances at the headline into a reader. According to one statistic, only two out of every eight people who see a headline go on to read the article.

That’s why it’s essential to choose a distinctive, compelling title.

It’s worth noting that people differ on when to choose an article title. Some decide on the title first and then

begin writing, while others choose the main topic, write about it, and leave the title until afterward, as

The first group sees this as the natural approach, while the second believes it gives them more freedom to write and also

ultimately enables them to create a strong headline that is unambiguous and accurately reflects the article’s content.

We can’t say definitively that one approach is better than the other; it depends on the results. In either case, however,

writers need to define the aspects they’ll cover in their topic and identify the primary or target keyword they

سوف يُركز عليها، وذلك حتى تكون مقالاته متوافقة مع قواعد محركات البحث 

It’s no exaggeration to say that writing an article headline is an art in itself. Unfortunately, some people may

The writers create a truly excellent post, but fail to come up with the right title, ruining the whole thing and rendering all their

effort pointless. To solve this problem, there are several strategies or approaches you can choose from to create a

good, distinctive title. These include:

التساؤل بكيف

If the article is educational or offers tips and guidance, you can use a title phrased as a “How to” question, such as:

if you’re covering ways to learn programming, you could use a title like “How Can You Learn to Code?” And if you’re offering tips

for losing weight, you could write “How Can You Lose Excess Weight?” and so on.

Clearly, these types of headlines are more appealing to readers, especially those on social media platforms

such as Facebook. Many statistics show that people are drawn to articles like these and even

share them with lots of friends.

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Intrigue and Mystery

As humans, we’re naturally curious. When we see something vague or puzzling, we’re determined to find out more and will go to great lengths to do so.

As a blogger, you can use this trait to write intriguing, slightly mysterious headlines that spark readers’ curiosity.

For example, if you’re writing an article about this year’s new and unusual hairstyles, you could write a headline

like this: “10 New Hairstyles for 2020—the Fifth Is the Strangest.” As soon as people see the headline,

they’ll be curious to see the unusual hairstyle and will click through to the article to find out what it is.

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Personalization and Direction

As we all know, some articles are general and cultural and can be read by anyone, while others are intended for a specific audience. For example,

When discussing programming, this article is aimed more at programmers than anyone else. So, if the article you want to write

is of the second type, you can use personalization and targeted messaging when crafting the headline. You may have noticed as you browse our website that we

نستخدم هذه الاستراتيجية في بعض التدوينات 

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طريقة النهي

One way to write an engaging article headline is to use a negative command, telling readers not to do certain things. This

الأسلوب يناسب على المحتوى الذي يُسلط الضوء على السلبيات والأخطاء في مجال أو موضوع ما 

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A Title with Multiple Benefits

Visitors often look for things that are related to one another, so you can take advantage of that and create an article with useful takeaways.

Multiple topics can appeal to visitors, provided the article’s subjects are connected or integrated. If things are still unclear,

let me explain. For example, if an article is aimed at mothers, we could cover several concerns that matter to them,

such as how to teach a child to brush their teeth and get dressed independently. In this case, the article covers multiple topics.

Brushing teeth is one topic, and getting dressed is another. The title should make this clear so it can attract

visitors. For example, we could phrase the title as: “How Your Child Can Learn to Brush Their Teeth and Get Dressed in a Few Simple Steps.”

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الترقيم

Using numbers in a title is a good way to make it more appealing, as it makes the title more specific.

And to clarify what the article contains, this approach works best for articles that include lists or

specific steps. For example, when writing an article about the top sites offering free images, it’s best to phrase the title

like this: “Top 10 Free Image Sites.” Simply including the number “10” makes the title appealing to anyone who sees it, since they know

they’re sure to find what they’re looking for among these sites—especially when there are so many options to choose from.