تشهد الأسواق العربية خلال شهر نوفمبر من كل عام ما يُعرف باسم White Friday, when many stores offer major discounts to attract

العملاء، So what is the story behind White Friday وكيف ظهرت؟

وفقاً لما ذكرته تقارير إخبارية، فإن مبادرة الجمعة البيضاء أطلقها أحد مواقع Online shopping الشهيرة في العالم العربي في عام 2014، وذلك

على غرار Black Friday المعروفة في أسواق الولايات المتحدة وأوروبا.

White was chosen instead of black because Friday holds special significance for Arab peoples.

Like Black Friday, White Friday falls on the last Friday of November each year, but it may last for more than one day, becoming

موسماً للبيع.

Reports say White Friday has become the Middle East’s biggest sales season in recent years, especially since it is no longer limited

to a single day, as Black Friday is.

فعلى سبيل المثال، فإن إحدى شركات التسوق الإلكتروني التابعة لشركة أمازون في المنطقة العربية جعلت التخفيضات في يوم White Friday

2019 تكون في الفترة ما بين 11-13 نوفمبر، وفي الفترة ما بين 23-29 نوفمبر الجاري.

Reports also noted that Gulf Cooperation Council countries, in particular, celebrate White Friday, which shopping websites consider their E-commerce موسم

sales event, offering huge discounts of up to 80%.

White Friday is also widely celebrated in Egypt and Lebanon, where most stores offer discounts and deals on their products to

attract consumers.

In addition, the Goldenscent e-commerce website celebrates the day across the region as Golden Friday, offering shoppers a major deal

online across the region.