لا تخضع عملية تسعير المنتجات …the whims of merchants and manufacturers. If that were true, manufacturers would set the highest possible prices for their products and force…

…consumers to pay as much as possible to obtain one product or another.

But that’s not the case at all. Pricing is influenced by many internal and external factors; in other words, تسعير المنتجات يخضع لهذه

…factors—and those factors, whether internal or external, may also be the reason some products are priced lower. Pricing is one of the most important marketing activities.

Dynamic and ever-changing; it is constantly subject to mutual influence.

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Economic conditions:

When the economic conditions in the community where a company operates are favorable and marked by prosperity and well-being, the company will be encouraged to offer its products

and goods at higher prices. The opposite is also true: prices will be lower when economic conditions are poor and weak.

Thus, the relationship between economic conditions and pricing is direct: when economic levels rise, product prices rise with them; and when conditions

The economy was in poor shape, and prices were low as well, because customers’ purchasing power is the main factor here.

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Legal considerations:

A company may have to lower the price of some or all of its products—for example, if the government sets their prices. At other times, it may have to raise prices.

Others may be affected because the same country has raised tax rates, or for other reasons.

So the company is not the only player involved in pricing. Pricing may be beyond its control when another player is more powerful and influential.

كلمة وحُكمًا.

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حجم الطلب:

If customer demand for a particular product rises, this is an ideal opportunity for producers to raise its price, and vice versa. But a decline in demand means

the company needs to examine the situation closely to identify the main reason for the drop in demand, then adjust its marketing strategies to get things back

on track.

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المنافسة:

Companies compete with one another in many ways, including through pricing strategies. At the same time, pricing itself is shaped by the intensity of competition; in other words, competition is

both an influencing factor and something that is influenced in return: it affects pricing and is affected by it.

In any case, these are not the only factors that influence product pricing. Many others come into play, including promotion,

intermediaries, and the company’s marketing strategies—all of which affect product pricing.

What sets these factors apart from those mentioned earlier is that they are under the company’s control; in other words, the company is the sole decision-maker in the pricing process.

Some companies rely on low prices as their sole competitive strategy, making product pricing dependent on that approach, while others

Other companies don’t focus on sales volume, but on the market value generated as a result of عملية البيع—they already target a specific customer segment;

those who can afford to pay more.