
The Strategic Plan and Its Challenges
4 September, 2019
Before Negotiating Your Monthly Salary, Keep These Points in Mind
4 September, 2019
الاسم: دومينيك ماكفي
السن: 34 عامًا
الجنسية: إنجليزي
فكرة المشروع: بيع الدراجات
He made millions of dollars at a young age and had a level head, remaining unaffected by emotional impulses and pressure from customers. He became the business expert people turned to.
Top business leaders turned to him. He is Dominic McVey, the young English entrepreneur known as the “King of Bikes.” What was his experience in the world of entrepreneurship like?
الأعمال؟
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ولعه بالدراجات
McVey was born in February 1985 in the United Kingdom. At 13, his only ambition was to own a bicycle. One day, he was
Dominic was browsing the internet for a credit card company’s website when he misspelled his search term. He found himself on the website of an American company specializing in
manufacturing portable scooters that could be folded up and carried easily.
McVey discovered a real treasure on the website and wished he could get a similar scooter, but money stood in his way: his family didn’t have enough money
to buy one.
Dominic McVey sent the company a letter expressing interest in selling its bikes in England in exchange for getting one for free.
The American company turned down the boy’s offer, but told him that if he bought five bikes, he would get a sixth for free. McVey was impressed, and
did everything he could to save money until he had enough to pay for the five bikes. The company kept its promise.
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A talent for marketing
At first, the boy’s goal was simply to fulfill his dream of owning a bike to ride for fun. But then he saw an opportunity to sell many bikes and make a profit—and he succeeded, selling them within
أسبوع واحدٍ.
After getting his bike, McVey grew bored. But the legitimate business of selling bikes from the American company soon captured
McVey’s imagination, prompting him to try again and keep selling. Over time, the numbers grew, and the business became a major success.
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تطوير الذات
His young age was no obstacle. He was remarkably adept at using the internet, chatting with managers to learn how to run a business,
and gain experience in sales. With a little help from the phone, he gathered the information and experience he needed to create
his own website.
McVey didn’t have to pay rent for a space or commit to showing up at an office; his office was the computer in his bedroom at home.
Dominic McVey used to visit Liverpool’s underground train station during his school’s daily lunch breaks to hand out flyers advertising his bikes
to commuters, tossing them out before speeding off on his scooter.
He sold his bikes to many executives for fun and recreation, but buyers began using them to commute to work. Before long, they had become
extremely popular across the capital, London.
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مهارة البيع
Dominic McVey was highly skilled at selling. He succeeded in selling bikes that outperformed comparable products in quality and price, helping him
earn more than $5 million—a success that drew attention from the media and the public.
His website became hugely popular, attracting more than 30,000 visitors a day and selling more than 7 million bikes. He firmly believed that residents of
the English capital, “London,” needed bikes to help reduce traffic congestion and crowded streets.
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درب من الحظ
At the age of 17, Dominic formed a band, but it failed spectacularly. He later admitted that he had overestimated his abilities and fallen into the trap of
vanity. He emphasized the importance of sorting through one’s goals and identifying which ambitions to focus on, taking enough time to think them through and planning the steps
needed to achieve the desired dream.
At 19, McVey landed a job as a business expert at a publishing company and was named one of London’s most influential young people under 30.
Some people believed that the millions Dominic McVey made from sales on his own website were nothing but a stroke of luck. This prompted him to write his story, in which he
shares his experience as an entrepreneur, explains how he learned the ins and outs of the market, and describes how he developed his management skills for dealing with customers.
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Lessons Learned:
Skill development: يكتسب Entrepreneur New skills gained through direct interaction with the market, along with a deeper understanding of the world of finance and business.
Strong belief in the idea: Entrepreneurs must believe strongly in their ideas and work on developing themselves to grow and succeed.
Realistic ambition: An entrepreneur’s aspirations and ambitions should align with their current reality. While looking to the future, they must keep their feet firmly on the ground.




