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26 August، 2019
The Most Indispensable Employees
26 August، 2019
Name: نادين حشاش
Age: 37 عامًا
Nationality: لبنانية
محل الإقامة: لندن
Company: بروكسيمي
Marital status: She is married and has three children.
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Putting humanity first, she answered the call of patients around the world with a simple step powered by technology. She is Nadine Hashash, a specialist in plastic
and reconstructive surgery and a Lebanese entrepreneur who excelled at Proximi, whose reputation has reached far beyond Lebanon. She was named one of the most influential women
in her 40s.
Nadine Hashash was born in California, USA, and spent her teenage years in Lebanon. She also studied for a time at the American University in Beirut, the Lebanese capital,
before traveling abroad to continue her medical studies.
Nadine had never dreamed of becoming a surgeon, but she decided to pursue it by chance when she turned 15 and met Dr. Kamel Abu Daher, a surgeon specializing in
Reconstructive and cosmetic surgery was a family friend’s specialty. Nadine would accompany him when he volunteered to treat children, and from then on, she decided to become a surgeon.
Nadine earned her medical degree from University College London in the United Kingdom and joined the graduate-entry medicine program in 2009.
Nadine often traveled to work with surgical charities. She worked in the field for 10 years with the National Health Service
(NHS) in the United Kingdom.
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Why Proximie Was Founded
During one of her trips, Nadine met Talal Ali Ahmed, a telecommunications engineer based in the United States who was volunteering with a charity, where
Together, they founded Proximie, a company built around using augmented reality to share medical expertise remotely and advance robotic surgery. Its goal was also
The primary goal was to make it easier for any surgeon to collaborate remotely through visual and scientific consultation, reducing costs—especially travel expenses—as well as saving time and lowering rates of
repeat surgeries. It also aimed to ensure that patients receive the best possible care the first time, while providing advice and support to local surgeons
by bringing in a specialist surgeon.
Nadine learned that around two-thirds of the world’s population struggle to access safe surgery, and was determined to make sure the technology enabled surgeons to oversee procedures
performed in remote countries and regions, as well as in areas affected by war. This was considered a new advantage that reduced failure rates that could
result from some surgeons’ lack of experience.
The platform’s core mission was to ensure patients received the best possible medical care every time. With their thoughtful approach, Nadine and Talal spent a period
on a pilot program before launching “Proximie.” It lasted a full year and took place between California and Peru, allowing them to confirm the value modern technology could bring,
while making a clear difference in patient care and driving transformative change in healthcare.
Although she worked in medicine, she placed her full trust in her technology venture, “Proximie,” to get the support she needed to pursue her dream,
and bring it to life with the attention to detail she cared so deeply about.
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الإطلاق الرسمي
“Proximie” officially launched in 2015. In time, the idea attracted widespread interest and significant media attention, and then began
“Proximie” works with a range of devices and can be added to various medical equipment. Now, at 37, Nadine Hachach-Haram
has developed the platform to enable doctors around the world to collaborate, as well as to train and develop their skills and share expertise more easily
فيما بينهم.
The “Proximie” team has grown to 25 people, with offices in Boston, USA, and London, UK, as well as
in Beirut, Lebanon.
“Proximie” has been a success: Nadine received the Order of the British Empire from Queen Elizabeth II in 2018. Forbes Middle East also named her
one of the most influential women in the Middle East that same year.
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دور العائلة
Nadine received tremendous support from her family and husband, who helped her balance her work with the needs of her family of three children. She emphasized that without
her family and siblings by her side, she would not have dared to aspire to achieve what she has at such a young age.
Nadine Hashash splits her time between Beirut and London. She makes a point of visiting her home country more than 10 times a year to check on her family’s health while keeping an eye on how
work is progressing, since most of the employees are based in the Lebanese capital. She also gives lectures at the American University there.
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A Message to Arab Women
Nadine was keen to share several messages with Arab women, foremost among them to believe in themselves and their ability to achieve their ambitions, and to persevere and show strength of
الإرادة.
-مناصب مهمة
—a lecturer at University College London.
-Guest lecturer at the American University of Beirut.
-Member of the Royal Society of Medicine since 2010.
-Specialist in plastic and reconstructive surgery at the National Health Service since 2013.
-Chair of trainee members at the “BFIRST” medical organization.
-Member of the “BAPRAS Innovation” exhibitions and events board since 2015.
-Co-founder of “Proximie” in 2015.
- Speaker at international conferences in 2017.
- Member of the Plastic Surgery Section at the Royal College of Surgeons of England since 2018.
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Lessons Learned:
الإرادة: An iron will is one of the most important qualities of Entrepreneur someone who consistently pursues their dream, regardless of the challenges they may face.
تطوير الفكرة: Entrepreneurs may rely on their own skills to lay the foundation for a business idea, then refine it using various technologies.
Using technology: Technology takes project ideas to a whole new world, built on the technologies that shape it and set it apart—and ultimately drive its success.





1 Comment
An impressive record in business, entrepreneurship, and service to humanity—and even in her family life! Dr. Nadine is truly an inspiring woman. I also appreciate the way this company tells her story and analyzes the reasons behind her success.